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Volume 14 Number 1 (2026) of Jurnal IPTA (Industri Perjalanan Wisata) presents recent scholarly contributions that explore contemporary issues and emerging trends in tourism and travel studies across Indonesia. This issue features research on destination branding, tourist behaviour and motivation, destination image, visitor satisfaction, tourism infrastructure, transportation services, tourism marketing, ecotourism governance, tourism package development, sport tourism, and the influence of digital technologies on tourist engagement and travel decisions.
The published articles employ a range of research approaches, predominantly quantitative methods, to investigate diverse tourism contexts, including natural attractions, cultural and heritage tourism, culinary tourism, village tourism, halal ecotourism, and sustainable destination development. This issue also highlights the growing importance of digital transformation in tourism through studies on TikTok marketing, digital tourism marketplaces, and metaverse experiences, as well as collaborative transportation systems that support tourist mobility. Collectively, the studies presented in this volume contribute to the advancement of tourism knowledge by offering theoretical insights and practical implications for researchers, practitioners, destination managers, and policymakers in fostering innovative, competitive, and sustainable tourism development.
Jurnal IPTA (Industri Perjalanan Wisata)
E-ISSN : 2548-7930 | P-ISSN : 2338-8633
Department of Tour and Travel Studies, Faculty of Tourism, Udayana University
Licensed under a Creative Commons Attribution-ShareAlike 4.0 International License