PERAN KEUNGGULAN KOMPETITIF DALAM MEMEDIASI PENGARUH SUPPLY CHAIN MANAGEMENT TERHADAP KINERJA PERUSAHAAN PT. SINAR SOSRO
DOI:
https://doi.org/10.24843/EJMUNUD.2025.v14.i12.p03Kata Kunci:
keunggulan kompetitif; kinerja perusahaan; supply chain managementAbstrak
Kinerja perusahaan merupakan suatu keadaan yang dihasilkan oleh suatu perusahaan dengan mengacu pada standar penilaian kinerja perusahaan. Perusahaan perlu berupaya untuk terus meningkatkan kinerjanya agar tidak terbuang di tengah persaingan yang ketat. Sangat penting bagi perusahaan meperhatikan supply chain management dalam upaya meningkatkan nilai tambah yang dirasakan untuk konsumen akhir yang menjadi keunggulan kompetitif dalam upaya meningkatkan kinerja perusahaan. Tujuan penelitian ini menjelaskan peran keunggulan komppetitif sebagai mediator diantara supply chain management dengan kinerja perusahaan pada PT. Sinar Sosro Gianyar. Penelitian ini menggunakan pendekatan kuantitatif dengan teknik pengumpulan data melalui kuesioner yang dibagikan kepada seluruh karyawan PT. Sinar Sosro. Teknik sampling yang digunakan adalah sampling jenuh, dengan seluruh populasi dijadikan sampel yaitu 90 karyawan. Analisis data yang digunakan dengan metode analisi jalur (path analysis). Hasil penelitian ini menunjukan bahwa supply chain management berpengaruh positif dan signifikan terhadap kinerja perusahaan, begitu pula dengan keunggulan kompetitif yang memiliki pengaruh poositif dan signifikan terhadap kinerja perusahaan. Keunggulan kompetitif secara signifikan memediasi pengaruh supply chain management terhadap kinerja perusahaan. Implikasi penelitian ini menekankan pentingnya bagi PT. Sinar Sosro untuk terus meningkatkan praktik supply chain managementdan meningkatkan keunggulan kompetitif untuk meningkatka kinerja perusahaan.
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