PERAN KEBIJAKAN DIVIDEN MEMEDIASI PENGARUH PROFITABILITAS DAN LIKUIDITAS TERHADAP NILAI PERUSAHAAN SEKTOR BARANG KONSUMEN PRIMER DI INDONESIA

Authors

  • Ketut Arya Pringgandana Udayana
  • Henny Rahyuda

DOI:

https://doi.org/10.24843/EJMUNUD.2026.v15.i10.p07

Keywords:

dividend policy; firm value; liquidity; profitability; signaling theory.

Abstract

Nilai perusahaan mencerminkan penilaian pasar terhadap kinerja dan prospek perusahaan serta menjadi tujuan utama manajemen. Pada periode 2022 sampai 2025, rata-rata Price to Book Value dan Price Earnings Ratio perusahaan sektor barang konsumen primer menurun, sedangkan Current Ratio meningkat. Perbedaan arah tersebut menjadi dasar pengujian faktor-faktor yang memengaruhi nilai perusahaan. Penelitian ini bertujuan menganalisis pengaruh profitabilitas dan likuiditas terhadap nilai perusahaan serta peran kebijakan dividen sebagai variabel mediasi. Penelitian menggunakan pendekatan kuantitatif asosiatif dengan desain kausalitas pada perusahaan sektor barang konsumen primer yang terdaftar di Bursa Efek Indonesia periode 2022 sampai 2025. Data sekunder diperoleh dari laporan keuangan perusahaan dan dianalisis menggunakan regresi data panel serta uji Sobel dengan EViews 13. Hasil penelitian menunjukkan bahwa profitabilitas berpengaruh positif terhadap nilai perusahaan dan negatif terhadap kebijakan dividen. Likuiditas tidak berpengaruh terhadap nilai perusahaan maupun kebijakan dividen, sedangkan kebijakan dividen tidak berpengaruh terhadap nilai perusahaan. Kebijakan dividen juga tidak memediasi pengaruh profitabilitas maupun likuiditas terhadap nilai perusahaan. Temuan ini menunjukkan bahwa profitabilitas lebih relevan dalam penilaian pasar dibandingkan likuiditas dan kebijakan dividen. Perusahaan perlu meningkatkan efektivitas pengelolaan aset untuk menghasilkan laba yang lebih tinggi dan meningkatkan nilai perusahaan.

 

Firm value reflects market assessments of a company's performance and prospects and is a primary objective of management. From 2022 to 2025, the average Price to Book Value and Price Earnings Ratio of consumer non-cyclicals companies declined, while the Current Ratio increased. This divergence provides a basis for examining the factors affecting firm value. This study aims to analyze the effects of profitability and liquidity on firm value and the mediating role of dividend policy. The study employed an associative quantitative approach with a causal research design involving consumer non-cyclicals companies listed on the Indonesia Stock Exchange from 2022 to 2025. Secondary data were obtained from financial statements and analyzed using panel data regression and the Sobel test with EViews 13. The results show that profitability has a positive effect on firm value and a negative effect on dividend policy. Liquidity has no effect on firm value or dividend policy, while dividend policy has no effect on firm value. Dividend policy also does not mediate the effects of profitability or liquidity on firm value. These findings indicate that profitability is more relevant to market valuation than liquidity and dividend policy. Companies should improve asset management efficiency to generate higher profitability and enhance firm value.

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2026-10-16

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