DINAMIKA PENGARUH DAYA TARIK WISATA PANTAI DIAMOND NUSA PENIDA TERHADAP KEPUASAN WISATAWAN: EKSPLORASI CITRA DESTINASI SEBAGAI VARIABEL MODERASI

I Made Bayu Wisnawa

doi:10.24843/IPTA.2026.v14.i01.p8

Authors

I Made Bayu Wisnawa Triatma Mulya University

DOI:

https://doi.org/10.24843/IPTA.2026.v14.i01.p8

Keywords:

tourism atraction, tourist satisfaction, destination image

Abstract

Penelitian ini bertujuan untuk mengkaji pengaruh daya tarik wisata terhadap kepuasan wisatawan, dengan mempertimbangkan peran dari citra destinasi sebagai variabel moderasi. Dengan menggunakan metode accidental sampling, penelitian ini melibatkan 140 wisatawan yang telah mengunjungi Pantai Diamond di Nusa Penida, Bali. Temuan menunjukkan bahwa daya tarik wisata secara signifikan berpengaruh positif terhadap kepuasan wisatawan. Namun, citra destinasi tidak memoderasi hubungan antara daya tarik wisata dan kepuasan wisatawan secara signifikan. Hasil ini memberikan kontribusi pada literatur pariwisata dengan menawarkan pemahaman baru tentang pengaruh daya tarik wisata serta peran citra destinasi dalam meningkatkan kepuasan wisatawan. Implikasi praktis bagi pengelola destinasi wisata termasuk pentingnya merancang dan mengimplementasikan strategi yang meningkatkan daya tarik wisata dan memanfaatkan citra destinasi untuk memaksimalkan kepuasan wisatawan.

References

Alvianna, S., Patalo, R. G., Hidayatullah, S., & Rachmawati, I. K. (2020). Terhadap Kepuasan Generasi Millenial Berkunjung ke Tempat Wisata. Jurnal Kepariwisataan: Destinasi, Hospitalitas Dan Perjalanan, 4(1), 53–59. https://doi.org/10.34013/jk.v4i2.41

Arisanti, D. A. (2023). Celaka ! Turis India Snehalbai Tergelincir Saat Menelusuri Anak Tangga Menuju Pantai Diamond Nusa Penida. Radar Bali.Id. https://radarbali.jawapos.com/pariwisata/701710145/celaka-turis-india-snehalbai-tergelincir-saat-menelusuri-anak-tangga-menuju-pantai-diamond-nusa-penida

Arisanti, D. A. (2024). Duh, Diduga Terpeleset, Buruh Proyek Nahas Tewas Usai Jatuh dari Tebing Pantai Diamond, Begini Ceritanya. Radar Bali.Id. https://radarbali.jawapos.com/peristiwa/704084203/duh-diduga-terpeleset-buruh-proyek-nahas-tewas-usai-jatuh-dari-tebing-pantai-diamond-begini-ceritanya

Artawan, I. P. B. (2023). Siap-siap , Masuk Pantai Diamond Nusa Penida Bakal “Digetok” Rp 35 Ribu. DetikBali. https://www.detik.com/bali/wisata/d-6946069/siap-siap-masuk-pantai-diamond-nusa-penida-bakal-digetok-rp-35-ribu

Brščić, K., & Šugar, T. (2020). Users’ perceptions and satisfaction as indicators for sustainable beach management. Tourism and Hospitality Management, 26(1), 33–48. https://doi.org/10.20867/thm.26.1.3

Carranza, R., Díaz, E., Martín-Consuegra, D., & Fernández-Ferrín, P. (2020). PLS–SEM in business promotion strategies. A multigroup analysis of mobile coupon users using MICOM. Industrial Management and Data Systems, 120(12), 2349–2374. https://doi.org/10.1108/IMDS-12-2019-0726

Chaerunissa, S. F., & Yuniningsih, T. (2020). Analisis Komponen Pengembangan Pariwisata Desa Wisata Wonopolo Kota Semarang. Journal Of Public Policy And Management Review, 9(4), 159–175.

Chang, M., Xing, Y. Y., Zhang, Q. Y., Han, S.-J., & Kim, M. (2020). A CNN image classification analysis for “clean-coast detector” as tourism service distribution. Journal of Distribution Science, 18(1), 15–26. https://doi.org/10.15722/jds.18.01.20201.15

Choe, J., & Mahyuni, L. P. (2023). Sustainable and Inclusive Spiritual Tourism Development in Bali as a Long-term Post-Pandemic Strategy. International Journal of Religious Tourism …. https://arrow.tudublin.ie/ijrtp/vol11/iss2/11/

Diarta, I. K. S., & Sarjana, I. M. (2020). Pengaruh Atribut Dan Kualitas Layanan Terhadap Kepuasan Pengunjung Daya Tarik Wisata Pertanian Subak Di Kota Denpasar Bali. Media Konservasi, 25(2), 113–123. https://doi.org/10.29244/medkon.25.2.113-123

Dodds, R., & Holmes, M. R. (2020). Is blue flag certification a means of destination competitiveness? A Canadian context. Ocean and Coastal Management, 192. https://doi.org/10.1016/j.ocecoaman.2020.105192

Fakta, P., & Dede, B. P. (2023). Kembali Terulang Diamond Beach, Nusa Penida Memakan Korban. Humas Polri.Go.Id. https://humas.polri.go.id/2023/01/04/kembali-terulang-diamond-beach-nusa-penida-memakan-korban/

Fidrdaus, A. (2023). Diamond Beach Merenggut Nyawa, Pemerintah Tutup 3 Akses Pantai di Nusa Penida. Medcom.Id. https://www.medcom.id/gaya/wisata/VNxwpQaK-diamond-beach-merenggut-nyawa-pemerintah-tutup-3-akses-pantai-di-nusa-penidadiamond-beach-merenggut-nyawa-pemerintah-tutup-3-akses-pantai-di-nusa-penida

Furandantin, N. R. (2018). Analisis Data Menggunakan Aplikasi Smartpls v.3.2.7 2018.

González, S. A., Loyola, D., & Yañez-Navea, K. (2021). Perception of environmental quality in a beach of high social segregation in northern Chile: Importance of social studies for beach conservation. Ocean and Coastal Management, 207. https://doi.org/10.1016/j.ocecoaman.2021.105619

Hadi, A. A., Sudana, I. P., & Mananda, S. I. (2023). Faktor yang mempengaruhi motivasi wisatawan nusantara berkunjung ke pantai pasut, tabanan. IPTA (Industri Perjalanan WIsata), 11(2), 47–54.

Hair, J., Black, W. C., Babin, B. J., & Anderson, R. E. (2014). Multivariate Data Analysis (7th ed.). Pearson.

Hair, J. F., Black, W. C., Babin, B. J., Anderson, R. E., Black, W. C., & Anderson, R. E. (2019). Multivariate Data Analysis. https://doi.org/10.1002/9781119409137.ch4

Harahap, I., & Effendi, I. (2020). The Potential Forest Ecotourism in Suligi Hill, Riau Province, Indonesia. Journal of Physics: Conference Series, 1655(1), 0–8. https://doi.org/10.1088/1742-6596/1655/1/012148

Hasanah, E. U., Yumarlin, M. Z., Lantarsih, R., Ardi, I. A., Wahyudi, D., & Luthfiana, D. N. (2024). Key determinant of visitors’ environmentally responsible behavior at Mlarangan Asri Beach Kulon Progo Regency, Indonesia. In W. D. & B. L.K. (Eds.), E3S Web of Conferences (Vol. 475). EDP Sciences. https://doi.org/10.1051/e3sconf/202447502010

Insani, N., Nurfahrul, M., Khakim, L., Aldin, A., & Dahlia, S. (2020). Study of Tourism Attraction for the Development of Geohistory Tourism in Van Den Bosch Fort Ngawi Regency, East Java. SPATIAL: Wahana Komunikasi Dan Informasi Geografi, 20(1), 1–7. http://journal.unj.ac.id/unj/index.php/spatial/article/view/11570

Jamal, T. B., & Getz, D. (1995). Collaboration theory and community tourism planning. Annals of Tourism Research, 22(1), 186–204. https://doi.org/10.1016/0160-7383(94)00067-3

Joseph F. Hair, J. . G. T. M. H. C. M. R. M. S. (2021). A primer on partial least squares structural equation modeling (PLS-SEM)-Third Edition.

Jupendri, Amri, K., & Effendi, I. (2020). Natural Ecotourism Objects in Rokan Hulu Regency, Riau Province, Indonesia. Journal of Physics: Conference Series, 1655(1), 0–9. https://doi.org/10.1088/1742-6596/1655/1/012141

Jurado, E., Dantas, A. G., & Da Silva, C. P. (2009). Coastal zone management: Tools for establishing a set of indicators to assess beach carrying capacity (Costa del Sol - Spain). Journal of Coastal Research, SPEC. ISSUE 56, 1125–1129. https://www.scopus.com/inward/record.uri?eid=2-s2.0-84863184996&partnerID=40&md5=fe22fbe24936d80034c53330433c39fa

Krisnayanti, N. L. M., Negara, I. M. K., & Dewi, N. (2023). Pengaruh Brand Awareness dan Brand Loyalty Terhadap Keputusan Pengunjung ke Monkey Forest Ubud. IPTA (Industri Perjalanan WIsata), 11(2), 15–24.

Kusuma, T. W., Dewi, L., & Sagita, P. A. W. (2023). Pengaruh Attraction, Amenities, Accessibility, dan Ancillary Terhadap Kepuasan Dan Loyalitas Wisatawan Nusantara Ke Pantai Pandawa, Badung. IPTA (Industri Perjalanan WIsata), 11(2), 135–147.

Lee, B. K., Lee, C. K., & Lee, J. (2014). Dynamic Nature of Destination Image and Influence of Tourist Overall Satisfaction on Image Modification. Journal of Travel Research, 53(2), 239–251. https://doi.org/10.1177/0047287513496466

Lee, C. F., & King, B. (2019). Determinants of attractiveness for a seniors-friendly destination: a hierarchical approach. Current Issues in Tourism, 22(1), 71–90. https://doi.org/10.1080/13683500.2016.1250725

Listiowati, A. S., Wiranatha, A. S., & Suryawardani, I. G. A. O. (2020). Strategi Pengembangan DTW Pantai Diamond di Dusun Pelilit, Desa Pejukutan, Nusa Penida, Klungkung, Bali. Jurnal Master Pariwisata (JUMPA), 6, 516. https://doi.org/10.24843/jumpa.2020.v06.i02.p13

Longarete, C., Bombana, B. A., & Mascarello, M. A. (2015). Analysis of artificialization level: Case study of the Brava Beach, Itajaí (Santa Catarina, Brazil) and Brava Beach, Punta del Este (Maldondo, Uruguay). Journal of Integrated Coastal Zone Management, 15(2), 249–264. https://doi.org/10.5894/rgci508

López, M. F. B., Virto, N. R., & Figueiredo, J. (2020). Determinants of residents’ word-of-mouth behaviour and support for tourism. Administrative Sciences, 10(3). https://doi.org/10.3390/admsci10030051

Moon, H., & Han, H. (2019). Tourist experience quality and loyalty to an island destination: the moderating impact of destination image. Journal of Travel and Tourism Marketing, 36(1), 43–59. https://doi.org/10.1080/10548408.2018.1494083

Paula, L., & Kaufmane, D. (2020). Cooperation for Renewal of Local Cultural Heritage in Rural Communities: Case Study of the Night of Legends in Latvia. European Countryside, 12(3), 366–383. https://doi.org/10.2478/euco-2020-0020

Putra, K. (2023). Sebelum Ada Dasar Hukum , Pengelola Pantai Diamond Nusa Penida Diminta Tidak Pungut Retribusi. Pos Bali.Net. https://www.posbali.net/pariwisata/1423096274/sebelum-ada-dasar-hukum-pengelola-pantai-diamond-nusa-penida-diminta-tidak-pungut-retribusi

Ratih Pertiwi, P. (2018). Penerapan Hospitality Tourism di Desa Wisata Penglipuran Ditinjau dari Attractions, Accesibilities, Amenities, Ancillaries, And Community Involvement. Jurnal Ilmiah Hospitality Management, 4(1), 44. https://doi.org/10.22334/jihm.v4i1.49

Selamet, I. W. A. (2021). Tingkat Kepuasan Wisatawan terhadap Daya Tarik Wisata Padang Bai Kecamatan Manggis Kabupaten Karangasem Bali. JOURNEY, 4(1), 43–62.

Sugiyono. (2019). Meetode Penelitian Kuantitatif Kualitatif dan R&D (1st ed.). Alfabeta.

Suputra, E. M., & Putri, I. A. S. (2023). Pungutan Pihak Swasta di Kawasan Pantai Diamond Nusa Penida Kembali Dikeluhkan. Tribun-Bali.Com.

Than, T. T., Kieu, T. P. H., Pham, T. A. D., Van Hoang, T. C., Tran, T. H., Nguyen, H. D., & Dao, T. K. (2020). Impact of community attachment and resident’s support on destination sustainability: Evidence from spiritual and community destination in Vietnam. Journal of Asian Finance, Economics and Business, 7(8), 361–369. https://doi.org/10.13106/JAFEB.2020.VOL7.NO8.361

Wisnawa, I. G. Y., Jayantara, I. G. N. Y., & Gunawan, I. K. (2020). Pemetaan Sebaran Tingkat Potensi Objek Wisata Yang Terdapat Di Kecamatan Nusa Penida. Jurnal ENMAP., 1(2), 44–50. https://doi.org/10.23887/em.v1i2.29008

Wisnawa, I. M. B., Kartimin, I. W., & Hartini, N. M. (2022). Brand dan E-Marketing Pariwisata (W. N. Cahyo (ed.); First). Deepublish.

Wisnawa, I. M. B., Prayogi, P. A., & Sutapa, I. K. (2021). Manajemen Pemasaran Pariwisata- Pengembangan Potensi Produk Wisata Perdesaan (A. Y. Wati (ed.); First). Deepublish.

Wisnawa, I. M. B., Sutapa, I. K., & Prayogi, P. A. (2019). Manajemen Pemasaran Pariwisata : Model Brand Loyalty Pengembangan Potensi Wisata di Kawasan Pedesaan (A. D. Nabila (ed.); First, Issue 1). Deepublish.