A Microcation-Based Smart Stay Model for Tourism Destinations in Central Java: A Conceptual Framework for Stay Extension

Swanny Trikajanti Widyaatmadja; Albertus Setyo Sumargo; Benita Eka Ariani

doi:10.24922/eot.v13i2.11

Authors

Swanny Trikajanti Widyaatmadja Universitas Telogorejo Semarang, Indonesia
Albertus Setyo Sumargo Universitas Telogorejo Semarang, Indonesia
Benita Eka Ariani Tourism and Promotion Division, Central Java Chamber of Commerce and Industry, Semarang, Indonesia

DOI:

https://doi.org/10.24922/eot.v13i2.11

Keywords:

length of stay, microcation, conceptual policy model, destination management, Central Java

Abstract

Central Java's registered hotels report short stays despite substantial domestic tourist movements, but these indicators describe different populations. This conceptual policy paper develops a microcation-based Smart Stay Model for evaluating voluntary additional-night decisions. Thirteen monthly observations of combined hotel length of stay (LOS), from November 2024 to November 2025, are described alongside category-matched provincial comparisons and a bounded narrative synthesis of the references listed in this paper. The unweighted monthly mean was 1.23 nights (population SD = 0.02; range 1.20–1.27). These figures do not measure trip duration among all visitors or establish a causal retention deficit. The model distinguishes four potential stay-extension mechanisms, destination bundling, experience deepening, digital stay trigger and safety governance, from a fifth mechanism concerning the distribution of local benefits. Borobudur Raya, Semarang, Dieng and Karimunjawa serve as contrasting pilot scenarios, not diagnosed cases. Evaluation should measure voluntary additional nights completed relative to an initial trip plan, incremental net local benefits and possible displacement of spending. The contribution is a testable decision-to-distribution framework rather than an empirically validated intervention.

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