GAYA HIDUP RAMAH LINGKUNGAN DENGAN SLOW FASHION
DOI:
https://doi.org/10.24843/EJMUNUD.2025.v14.i10.p01Keywords:
eco-friendly; lifestyle; slow fashionAbstract
Industri fashion diakui sebagai salah satu penyumbang polusi terbesar di setiap tahap siklus hidup. Dampak negatif industri fashion seperti menipisnya sumber daya alam yang menyebabkan kerusakan lingkungan yang serius. Salah satu solusi dalam meminimalkan limbah fashion dengan beralih pada produk slow fashion. Artikel ini adalah sebuah analisis literatur mengenai slow fashion, yang menggunakan pendekatan kualitatif dengan mendalami 12 publikasi dari database penelitian Scopus. Gaya hidup seseorang menentukan pola konsumsi, dimana seseorang dengan gaya hidup peduli terhadap lingkungan, memilih untuk membeli produk ramah lingkungan sebagai bagian dari komitmen mereka untuk mendukung keberlanjutan. Slow fashion dan gaya hidup ramah lingkungan memiliki keterkaitan yang erat, dengan tujuan yang sama, yaitu kelestarian lingkungan dan kualitas yang beretika. Dengan merangkul slow fashion, setiap orang dapat berkontribusi pada lingkungan yang lebih berkelanjutan, mendukung masa depan di mana fashion lebih bijaksana, bertanggung jawab, dan selaras dengan nilai-nilai ekologi. Implementasi gaya hidup ramah lingkungan dengan slow fashion bukan hanya tentang memilih pakaian yang lebih ramah lingkungan, tetapi juga tentang mengubah pola pikir dalam hal konsumsi secara keseluruhan. Dengan melakukan perubahan dalam fashion, masyarakat dapat berkontribusi pada keberlanjutan bumi dan menciptakan industri fashion yang lebih etis dan bertanggung jawab.
The fashion industry is recognized as one of the biggest contributors to pollution at every stage of the life cycle. The negative impacts of the fashion industry such as depleting natural resources are causing serious environmental damage. One solution in minimizing fashion waste is to switch to slow fashion products. This article is a literature analysis on slow fashion, which uses a qualitative approach by exploring 12 publications from the Scopus research database. A person's lifestyle determines their consumption pattern, where someone with an environmentally conscious lifestyle chooses to buy eco-friendly products as part of their commitment to support sustainability. Slow fashion and eco-friendly lifestyle are closely related, with the same goal of environmental sustainability and ethical quality. By embracing slow fashion, everyone can contribute to a more sustainable environment, supporting a future where fashion is more thoughtful, responsible and in harmony with ecological values. Implementing an eco-friendly lifestyle with slow fashion is not just about choosing more eco-friendly clothing, but also about changing the mindset when it comes to overall consumption. By making changes in fashion, it can contribute to the sustainability of the earth and create a more ethical and responsible fashion industry.
References
Bly, S., Gwozdz, W., & Reisch, L. A. (2015). Exit from the high street: An exploratory study of sustainable fashion consumption pioneers. International Journal of Consumer Studies, 39(2), 125–135. https://doi.org/10.1111/ijcs.12159
Casto, M. A., & DeLong, M. (2019). Exploring Esthetic Response to Classic as a Means to Slow Fashion. Fashion Practice, 11(1), 105–131. https://doi.org/10.1080/17569370.2019.1565378
Choi, D., & Han, T. I. (2019). Green practices among fashion manufacturers: Relationship with cultural innovativeness and perceived benefits. Social Sciences, 8(5). https://doi.org/10.3390/socsci8050138
Cimatti, B., Campana, G., & Carluccio, L. (2017). Eco Design and Sustainable Manufacturing in Fashion: A Case Study in the Luxury Personal Accessories Industry. Procedia Manufacturing, 8(October 2016), 393–400. https://doi.org/10.1016/j.promfg.2017.02.050
Clark, H. (2019). Slow + Fashion–Women’s Wisdom. Fashion Practice, 11(3), 309–327. https://doi.org/10.1080/17569370.2019.1659538
Crane, A., & Glozer, S. (2016). Researching Corporate Social Responsibility Communication: Themes, Opportunities and Challenges. Journal of Management Studies, 53(7), 1223–1252. https://doi.org/10.1111/joms.12196
Fletcher, K. (2010). Slow Fashion: An Invitation for Systems Change. Fashion Practice, 2(2), 259–265. https://doi.org/10.2752/175693810x12774625387594
Freudenreich, B., & Schaltegger, S. (2020). Developing sufficiency-oriented offerings for clothing users: Business approaches to support consumption reduction. Journal of Cleaner Production, 247. https://doi.org/10.1016/j.jclepro.2019.119589
Gupta, S., Gwozdz, W., & Gentry, J. (2019). The Role of Style Versus Fashion Orientation on Sustainable Apparel Consumption. Journal of Macromarketing, 39(2), 188–207. https://doi.org/10.1177/0276146719835283
Hammond, C. (2020). Stitching Time: Artisanal Collaboration and Slow Fashion in Post-disaster Haiti. Fashion Theory - Journal of Dress Body and Culture, 24(1), 33–57. https://doi.org/10.1080/1362704X.2018.1441001
Henninger, C. E. (2015). Traceability the new eco-label in the slow-fashion industry?-Consumer perceptions and micro-organisations responses. Sustainability (Switzerland), 7(5), 6011–6032. https://doi.org/10.3390/su7056011
Jung, S., & Jin, B. (2016a). From quantity to quality: understanding slow fashion consumers for sustainability and consumer education. International Journal of Consumer Studies, 40(4), 410–421. https://doi.org/10.1111/ijcs.12276
Jung, S., & Jin, B. (2016b). Sustainable development of slow fashion businesses: Customer value approach. Sustainability (Switzerland), 8(6). https://doi.org/10.3390/su8060540
Maichum, K., Parichatnon, S., & Peng, K. C. (2016). Application of the extended theory of planned behavior model to investigate purchase intention of green products among Thai consumers. Sustainability (Switzerland), 8(10), 1–20. https://doi.org/10.3390/su8101077
Moretto, A., Macchion, L., Lion, A., Caniato, F., Danese, P., & Vinelli, A. (2018). Designing a roadmap towards a sustainable supply chain: A focus on the fashion industry. Journal of Cleaner Production, 193, 169–184. https://doi.org/10.1016/j.jclepro.2018.04.273
Ozdamar Ertekin, Z., & Atik, D. (2015). Sustainable Markets: Motivating Factors, Barriers, and Remedies for Mobilization of Slow Fashion. Journal of Macromarketing, 35(1), 53–69. https://doi.org/10.1177/0276146714535932
Şener, T., Bişkin, F., & Kılınç, N. (2019). Sustainable dressing: Consumers’ value perceptions towards slow fashion. Business Strategy and the Environment, 28(8), 1548–1557. https://doi.org/10.1002/bse.2330
Sheng, G., Xie, F., Gong, S., & Pan, H. (2019). The role of cultural values in green purchasing intention: Empirical evidence from Chinese consumers. International Journal of Consumer Studies, 43(3), 315–326.
https://doi.org/10.1111/ijcs.12513
Štefko, R., & Steffek, V. (2018). Key issues in Slow Fashion: Current challenges and future perspectives. Sustainability (Switzerland), 10(7), 1–11. https://doi.org/10.3390/su10072270
Sung, J., & Woo, H. (2019). Investigating male consumers’ lifestyle of health and sustainability (LOHAS) and perception toward slow fashion. Journal of Retailing and Consumer Services, 49(September 2018), 120–128. https://doi.org/10.1016/j.jretconser.2019.03.018
Wang, H., Liu, H., Kim, S. J., & Kim, K. H. (2019). Sustainable fashion index model and its implication. Journal of Business Research, 99(December 2017), 430–437. https://doi.org/10.1016/j.jbusres.2017.12.027
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Ni Luh Indiani, I Gusti Ayu Ketut Giantari, Tjokorda Gde Raka Sukawati, Ni Made Asti Aksari

This work is licensed under a Creative Commons Attribution 4.0 International License.













