Sustainable Tourism Development Strategies for Gerdarsi Beach, Moa Island, Southwest Maluku Regency: A SWOT Analysis-Based Approach
DOI:
https://doi.org/10.24922/eot.v13i2.14Keywords:
development strategy, sustainable, tourism, Gerdarsi Beach, Moa IslandAbstract
Gerdarsi Beach holds great appeal and presents an opportunity for development. The challenges faced by this destination include a lack of facilities, limited human resources for management and development, and a lack of government involvement and promotion. These are the challenges currently facing Gerdarsi Beach. The aim of this study is to formulate a sustainable tourism development strategy for Gerdarsi Beach using SWOT analysis. The method employed is a quantitative descriptive approach. Data were collected through observation, questionnaires and documentation from 40 respondents (20 local residents and 20 tourists). Data analysis included IFAS and EFAS to determine the strategic position. The SWOT analysis revealed that the strengths lie in the appeal of natural resources, the main weaknesses are the limitations in facilities and promotion, the key opportunities are government involvement in human resource development, and the main threats are competition from neighbouring destinations. The results of the analysis fall within Quadrant II (improvement/turnaround) with coordinates of -0.13 and +0.28 on the y-axis, indicating that weaknesses are more dominant than strengths, whilst opportunities are more dominant than threats. The primary recommendation of this research is to develop basic facilities to support attraction-based tourism activities at the Gerdarsi Beach tourist destination, by involving the local community of Nyama Hamlet, the local government (tourism department) and investors as the key stakeholders.
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