Linguistic Landscapes In Desa Kuta

I Wayan Mulyawan; Ni Ketut Ratna Erawati

doi:10.24843/e-jl.2019.v13.i02.p12

Linguistic Landscapes In Desa Kuta

Penulis

I Wayan Mulyawan Universitas Udayana
Ni Ketut Ratna Erawati Universitas Udayana

DOI:

https://doi.org/10.24843/e-jl.2019.v13.i02.p12

Kata Kunci:

linguistic landscapes, language, function

Abstrak

This research aimed to identify the presence of Linguistic Landscapes (LL) in Desa
Kuta. LL is sociolinguistic study of language used in outdoor signage that firstly introduce by
Landry and Bourhis (1997). Desa Kuta as one of tourist destination in Bali experiences a great
development due to globalization effect. This great development can be seen clearly through the
presence of outdoor signs along the main roads of Desa Kuta. The research was conducted from
February to March 2019. The finding showed there are 2.549 signs along the main roads of Desa
Kuta. The language used mostly in English with 1.332 signs (52%). As for the types, there are
1.603 signs of commercial signs (65%). In term of the function, 2.320 signs (93%) are
informative.