COMMUNICATION STRATEGY ISLAMIC-HINDU SOCIETY IN KLUNGKUNG REGENCY TO HANDLING CONFLICT

Abstract

This research discusses the communication strategies of the Islamic-Hindu community in Klungkung Regency in dealing with social conflicts that have the potential to disrupt multicultural harmony. Even though the Religious Harmony Index (IKUB) in Indonesia continues to increase, there are still cases of intolerance originating from various social factors. This research uses a literature study method with content and descriptive analysis to understand the communication strategies implemented in building social harmony. The research results show that the Islamic-Hindu community applies three main strategies, namely interpersonal communication, group communication, and traditional communication based on local wisdom. Barriers to the communication process include differences in frames of thinking, cultural differences, and negative prejudices, especially among young people. However, there are local values such as ngejot, matetulung, masuaka, ngaminang or magibung, and madelokan. This research confirms that effective communication, supported by cultural values and genealogical relationships, is the key to maintaining harmony in a multicultural society.

Keywords: communication strategy, Islam-Hinduism, social conflict, multiculturalism, local wisdom