DECONSTRUCTION OF LOCAL CULTURAL IDENTITY IN COMMERCIAL SPACE DESIGN AT SHOPPING CENTERS (MALLS) IN BALI

Abstract

The influence of modernization and globalization has triggered a transformation in the representation of culture within the interior design of malls in Bali, where contemporary styles are prioritized over the application of local values. Field observations indicate that cultural elements employed in several Balinese malls function merely as decoration, failing to integrate deeper cultural philosophies. This study uses a qualitative methodology, with data gathered through direct observation, interviews, and a review of literature on Balinese cultural principles. The findings reveal that traditional ornaments, such as carvings and motifs, are treated solely as decorative features. Furthermore, these local elements are overshadowed by modern design components that dominate the space. This phenomenon represents a complex negotiation between the demands of globalization, commercialization, and the preservation of local culture. Consequently, the study recommends the integration of Balinese cultural values, specifically the principles of Tri Hita Karana and Tri Mandala, into mall interior design. This approach can transform malls into modern commercial spaces that simultaneously preserve the distinctive cultural identity of Bali.

Keywords: design, commercial space, mall, Balinese culture, modernization, cultural identity, deconstruction