Language Style of AdvertisementsLanguage Style of Advertisements

Authors

  • Ni Wayan Wida Yustiari English Department, Faculty of Humanities, Udayana University Denpasar, Bali
  • I Made Rajeg, English Department, Faculty of Humanities, Udayana University Denpasar, Bali
  • Putu Ayu Asty Senja Pratiwi English Department, Faculty of Humanities, Udayana University Denpasar, Bali

DOI:

https://doi.org/10.24843/e-jl.2023.v17.i01.p08

Keywords:

Language style, advertisement, magazine

Abstract

The article aims to find the type of language style and the meanings
implied in the advertisement. The data were taken from
advertisements in Now! Bali magazine was published from May 2018
to June 2018. They were analyzed using the descriptive qualitative
method and the theory type of language style (W. D. Wells, 2009),
and the theory of meaning (Keraf, 2006). The result shows that there
are seven types of language styles applied in them including similes,
personification, metonymy, alliteration, assonance, ellipsis, and
hyperbole. In terms of meaning, denotative and connotative
meanings are implied.

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Published

2023-01-31

Issue

Vol. 17 No. 1 (2023): January

Section

Articles

License

Copyright (c) 2026 Ni Wayan Wida Yustiari, I Made Rajeg,, Putu Ayu Asty Senja Pratiwi

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.