Language Style of AdvertisementsLanguage Style of Advertisements

Abstrak

The article aims to find the type of language style and the meanings
implied in the advertisement. The data were taken from
advertisements in Now! Bali magazine was published from May 2018
to June 2018. They were analyzed using the descriptive qualitative
method and the theory type of language style (W. D. Wells, 2009),
and the theory of meaning (Keraf, 2006). The result shows that there
are seven types of language styles applied in them including similes,
personification, metonymy, alliteration, assonance, ellipsis, and
hyperbole. In terms of meaning, denotative and connotative
meanings are implied.