TINGKAT PELAYANAN BUS WISATA SONAGAR BERDASARKAN PERSEPSI PENUMPANG MENGGUNAKAN SERVICE QUALITY (SERVQUAL) DAN IMPORTANCE PERFORMANCE ANALYSIS (IPA). Jurnal IPTA (Industri Perjalanan Wisata), [S. l.], v. 14, n. 1, p. 1–12, 2026. DOI: 10.24843/IPTA.2026.v14.i01.p1. Disponível em: https://ejournal1.unud.ac.id/index.php/pariwisata/article/view/4504. Acesso em: 16 aug. 2026.