Ni Luh Putu Agustini Karta, et al. “The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali ”. Jurnal Kajian Bali (Journal of Bali Studies), vol. 11, no. 2, Feb. 2026, pp. 369-86, doi:10.24843/JKB.2021.v11.i02.p07.