Ni Luh Putu Agustini Karta, Stephanus Remond Waworuntu, Ni Made Ary Widiastini, and Isauro Sorongon Sindol Jr., “From Local Products to Competitive Advantage: Stakeholder Roles in Alcoholic Beverage Branding in Bali’s Hospitality Industry”, JKB, vol. 16, no. 1, pp. 341–368, Apr. 2026, doi: 10.24843/JKB.2026.v16.i01.p13.