Ni Luh Putu Agustini Karta, Ni Made Ary Widiastini, I Ketut Sutapa, Erna Wiles. The Role of Branding Strategy in Strengthening the Image of the Village Tourism in Bali . JKB. 2021;11(2):369-386. doi:10.24843/JKB.2021.v11.i02.p07