Normal, I.N. et al. 2026. The Role of the Five Loyalties Philosophy in Creating Business Sustainability for Small and Medium Enterprises in Bali. Jurnal Kajian Bali (Journal of Bali Studies). 16, 2 (Aug. 2026), 837–867. DOI:https://doi.org/10.24843/JKB.2026.v16.i02.p14.