Pengaruh Media Sosial terhadap Minat Berkunjung Kembali Wisatawan Lokal di Masa Pandemi ke Daya Tarik Wisata Khusus Kintamani Bali
DOI:
https://doi.org/10.24843/JKB.2022.v12.i01.p02%20Keywords:
social media, information quality, evisit intention, OVID-19 pandemic, Kintamani BaliAbstract
Bali undoubtedly faces the most severe impacts from the COVID-19
pandemic. As the new normal era comes, the Balinese starts visiting some
tourist destinations. Social media postings about tourists’ visit enjoying
Kintamani’s panorama have attracted other tourists to travel on the weekend
or on the vacation. This research objective were to find out the role of social
media in promoting tourist attractions in Kintamani, Bangli regency, Bali;
and to investigate impacts of social media to revisit Kintamani. This research
utilized quantitative approach of multiple regression analyses. Result of this
research showed that the social media were found to be effective in triggering
interest of visitation during COVID-19 pandemic. In addition, easiness, trust,
and information quality variables simultanously cause positive impacts and
significantly (53.9%) impacts on interest to revisit Kintamani. This research
contributed to the businessmen in utilizing social media to promote and sell
their tourism products during the pandemic era.
References
Akbar M.M and Parvez. 2009. Impact of Service Quality, Trust, and Customer Satisfaction Loyalty, ABAC Journal, Vol. 29, No.1.Januari, 24-38
Aprilia, Fitri, Srikandi Kumadji, Andriani Kusumawati. 2015. “Pengaruh Word of Mouth terhadap Minat Berkunjung serta Dampaknya Pada Keputusan Berkunjung”. Jurnal Administrasi Bisnis. Vol. 24. (Juli) No. 1
Asiku Wahyuni Frichilia, Agus Hermawan, Titis Shinta Dewi. 2020 The Influence Of Image Destination On Revisit Intention And Word Of Mouth Trough Tourist Satisfaction (Study On Tourism Pulo Love Eco Resort, Boalemo District) South East Asia Journal of Contemporary Business, Economics and Law, Vol. 23, Issue 1 (Dec) ISSN 2289-1560
Cronin, J.J dan Taylor, S.A. 1992.“Measuring Service Quality: A. Reexaminataion and Extension”, Journal of Marketing, Juny (56): 55-68.
Davis,F.D. 1989. ”Perceived Usefulness, Perceived Ease of Use, and User Acceptance of Information Technology”. MIS Quarterly.Vol. 13 No. 5: pp319-339.
Data Kunjungan Wisatawan. Dinas Pariwisata Kabupaten Bangli, 2021
Gitelson, R. and Crompton, L. (1984), ‘‘Insights into the repeat vacation phenomenon’’, Annals of Tourism Research, Vol. 11, pp. 199-217
Gundlach, G.T. and Murphy, P.E. (1993). Ethical and legal foundations of relational marketing exchanges. Journal of Marketing, 57(4), pp. 35-46.
Maoyan, Zhujunxuan, Sanghyang. 2014. Consumer Purchase Intention Research Based on Social Media Marketing. International Journal of Business and Social Science Vol. 5, No. 10(1); September 2014
Mayfield 2008. What is social media. London : ICrossing
Morgan, Robert M., dan Shelby D. Hunt, 1994, "The Commitment-Trust Theory of Relationship Marketing", Journal of Marketing, Vol. 58, July, pp. 20- 38.
Park, C.H., & Kim, Y. G. (2003). Identifying Key Factors Affecting Consumer Purchase Behavior In An Online Shopping Context. International Journalof Retail & Distribution Management, Vol.31, No.1, pp.16-29
Puntoadi, Danis. 2011. Menciptakan Penjualan Melalui Social Media. Jakarta: Elex Media Komputindo.
Putra, I. M. E. W., Dantes, G. R., dan Candiasa, I. M. 2017. Model Pengukuran Tingkat Kepercayaan Pelanggan (Online Trust) terhadap Situs E-Commerce (Studi Kasus Pada Pelanggan E-Commerce di Provinsi Bali) . Journal of Natural Science and Engineering, Vol.1, No.3.hal.100-109.
Renu, Sanjeev Bansal & Vandana Gupta. 2020 The Influence Of Social Media On Consumer Purchase Intention. International Journal Of Scientific & Technology Research Volume 9, Issue 03, March 2020
Schiffman & Kanuk. 2004. Perilaku Konsumen (edisi 7). Jakarta: Prentice Hall
Seyidov, J., Adomaitienė, R., & Vilnius, U. 2016. Faktor-faktor yang mempengaruhi pengambilan keputusan wisata lokal dalam memilih tujuan : Kasus Azerbaijan. 95(3).
Sondakh, Poppy Margaretith Nivranti, dan Altje Tumnel. 2016. “Pelayanan, Keamanan dan Daya Tarik Mempengaruhi Minat Wisatawan Yang Berkunjung Ke Objek Wisata Alam Gunung Mahawu, Tomohon”. Jurnal Berkala Ilmiah Efisiensi. Vol. 16. No. 01. Tahun 2016.
Sugiyono, 2012. Pintar Menulis Karangan Ilmiah. PT. Gramedia : Jakarta.
Sumarwan, U. 2003. Perilaku Konsumen. 368.
Tan Pei Kian, Goh Hong Boon, Stany Wee Lian Fong, Yeow Jian (2017) Factors That Influence the Consumer Purchase Intention in Social Media Websites. Int. J Sup. Chain. Mgt, 6(4), pp. 208-214
Zuhro, S., & Bahrudin, M. 2015. LOYALITAS PELANGGAN. Jurnal Bisnis Dan Manajemen Islam, 3(1).
