PERANCANGAN CORPORATE IDENTITY PADA USAHA WASTRA PELINGGIH DI DESA PAKSEBALI KABUPATEN KLUNGKUNG

Abstract

The service partner is Mrs. Ni Wayan Sitiari, a businesswoman who sells pelinggih clothes which has its own meaning for Hindus. Based on the interview results, partners do not have a corporate identity design for their products and do not have names or logos to introduce their products. Activities for this PKM started with socialization of activities followed by training on designing corporate identity and closed by conducting activity evaluations. Socialization is carried out by discussing the activities that will be carried out during this PKM process. The second activity is corporate identity design training with material on logo and product name designs, banner designs, and decorative motif catalog designs. The last activity, namely evaluation, is carried out to find out how much partners feel this activity is useful for increasing their sales in the future. Evaluation is carried out by providing an assessment including an understanding of designing a corporate identity design using the help of the Canva application. Based on the results of interviews on mastery of the material, it was found that the participants had achieved 95% mastery of the material provided. The output produced in this service is an increase in corporate identity design so that consumers more easily recognize products produced by partners which have an impact on increasing the number of sales.