Feasibility Analysis Of Towutiqu Powder Agroindustry Business (Case Study: Ukm Amanagappa)

Abstract

The aims of this study are to determine the stages of processing pepper powder products, profits, and  business feasibility of Towutiqu's pepper powder at UKM Amanagappa, Wawondula Village, Towuti  District, East Luwu Regency. The type of research is a case study on Amanagappa UKM involving 6  informants, namely: 1 business owner, 3 production employees, and 2 marketing employees. The  methods of this research are total costs analysis, total revenues, and profits. Meanwhile, to calculate  business feasibility, the Revenue Cost Ratio (R/C) formula is used, and the data were analyzed  descriptively quantitatively. The results showed that the stages of processing pepper powder start from  the preparation of raw materials, soaking, peeling, drying, powdering, and packaging. The profit earned  is Rp. 10,423,750/month with a total income of Rp. 62,500,000/month, and the total cost is Rp.  52,076,250/month. Based on the calculation of business feasibility obtained an R/C ratio of 1.2 so that  it can be concluded that Towutiqu's pepper powder business at UKM Amanagapa is feasible to run.