Consumer Satisfaction As A Mediating Variable Of Influencer And Product Quality On Repurchase Interest In Tender Care Protecting Balm

Abstract

Various kinds of lip care brands circulating in Indonesia make companies have to be competitve and always up date so that these products continue to be in demand by consumer.. The purpose is todetermine the effect of influencers and product quality on repurchasing intention of Tender Care Protecting Balm through consumer satisfaction. Samples were take by purposve sampling method and data collection was carried out by giving questionnaires to 85 respondents. The data analysis method was carried out using structural equation modeling (SEM). The results showed that consumer satisfaction as a mediating variable was influenced by influencers with an influence of 0.9%, product quality with a direct influence of 88.3%. Repurchase intention is influenced by influencers with an influence of 36%, product quality with a direct influence of 26.8%, consumer satisfaction with a direct influence of 32.4%. Consumers satisfaction has no effect on repurchase intention, so that consumer satisfaction cannot mediate th effect of influencers and product quality on repurchasing intention of Tender Care Protecting Balm