Strategy Analysis Of The Development Of Jamu Gendong In Blega District, Bangkalan Regency

Abstract

Jamu is a traditional medicine that has been passed down from generation to generation by the public.  Jamu carrying is herbal medicine in liquid form that is sold and packaged in bottles that are placed in  baskets carried on the back and sold around from house to house. The purpose of this research is to find  out alternative strategies that can be used as an effort to develop herbal medicine in the modern era,  especially in Blega District, Bangkalan Regency. The analysis used in this study is the analysis of the  internal environment (IFE) and analysis of the external environment (EFE), the internal external matrix  (IE), the SWOT matrix (Strength, Weakness, Opportunity and Threats), the SPACE matrix (Strategic  Position and Action Evaluation Matrix) and QSPM (Quantitative Strategic Planning Matrix). The  results of data analysis showed that the total score of each factor was 15 internal factors with a total  score (3.05) for external factors there were 10 factors with a total score (2.49). As for the alternative  strategy, there are 7 alternatives obtained from the SWOT, IE and SPACE matrix. In the QSPM matrix,  strategic priorities are obtained 1. Improving the quality of the products produced, 2. Making affordable  products so that they become an alternative choice in a state of economic crisis, 3. Maintaining and  maintaining the quality of the products produced, 4. Product diversification, 5. Improving distribution  channels, 6. Market penetration and product development, 7. Aggressive strategy.