MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
type: channel
description: Published by the Management Department at Udayana University's Faculty of Economics and Business, MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN is a scientific journal for researchers and academics. It's a platform for sharing new empirical and theoretical studies on everything from marketing and finance to strategic management and entrepreneurship. The journal exclusively accepts original articles in English, ensuring a high standard of quality through a rigorous blind peer-review process with expert editors.
publisher: Faculty of Economics and Business Udayana University
language: en
publication name: MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
issn: 1978-2853
copyright: This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
items: Implications of Interpersonal Conflict for Physicians’ Task Performance: Workplace Deviance as a Mediator
items: Social Media Engagement Effect on Brand Extension and Loyalty: Luxury and Non-Luxury Brands
items: How Workload and Role Conflict Affect Employee Performance Through Burnout: a Mediation Analysis
items: Digitizing Strategy for MSMEs in Banyumas with a Web-Based Pavlovian Conditioning Approach
items: Ambidexterity and Perceived Organizational Support Predict Employee Performance: Roles of Dark Triad and Job Satisfaction
items: Cooperative and Financial Literacy on Cooperative Performance: The Mediating Role of Business Capability
items: Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi
items: Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia
items: Social Proof as A Leveraging Variable For Purchasing Decisions
items: Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam
items: Unveiling the Influence of Perceived Organizational Support on Work Engagement and Organizational Citizenship Behavior
items: Family Business Succession: Analysis of Success Drivers Based on Entrepreneurship Theory using NVivo modeling
items: Behavioral Biases, Financial Literacy, and Female Investors: The Role of Social Media
items: Segmentation Analysis of Staycationers in Jakarta
items: The Effect of Overconfidence, Representative, Anchoring, and Availability Biases on Investment Decisions and Market Efficiency
items: Enhancing Innovation Performance by Utilizing Knowledge Management, Strategic Flexibility, and Organizational Creativity
items: Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases
items: Investigating the Impact of Event Experience on Satisfaction and Behavioural Intention of Music Event Audiences
items: Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia
items: Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts
items: Digital Content Marketing for Promoting Creative Economy At Dharmawangsa Entrepreneur Community (DEC)
items: Factors that Influence Shared E-Scooter Usage Intentions on University Campus
items: Frugal Innovation: A Bibliometric Study of the Conceptual Foundations and Future Research Directions
items: Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator
items: Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior
items: A Blue Ocean Strategy for Herbal Liniment: Escaping Tight Competition in Indonesian Market
items: Tourism Transition and Green Economy: Inspire or Prevent People's Income in The Covid-19 Shock?
items: Does Board Gender Diversity Affect Financial Distress?
items: Bank Profitability Analysis: the Role of Liquidity, Company Size, Asset Quality, and Leverage
items: How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products

Implications of Interpersonal Conflict for Physicians’ Task Performance: Workplace Deviance as a Mediator
type: item
description: Medical environments frequently encounter interpersonal tensions that influence clinical effectiveness and may shape how physicians carry out their tasks. Grounded in Social Exchange Theory and Conservation of Resources Theory, this study examines the link between interpersonal conflict and physicians’ task performance by considering workplace deviance as a mediating mechanism. Using a cross-sectional design and surveyed a population of physicians in various healthcare facilities in Surabaya. Using purposive sampling than collected data from 150 respondents via an online, self-administered structured questionnaire. The data were analyzed with PLS-SEM. The measurement model met all reliability and validity criteria, and the structural model demonstrated significant explanatory and predictive power. The findings indicate that conflict can actually enhance performance when it is managed as task-focused disagreement within a framework of strong professional controls. In contrast, deviant behaviors consistently undermine performance. Furthermore, workplace deviance partially mediated the relationship between conflict and performance. Based on these findings, the study offers practical solutions for healthcare organizations in Indonesia. Include implementing effective conflict management, providing communication training, and consistently enforcing a code of ethics to harness potential benefits of task-related conflict.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Andri sulaksono
creator: Burhan Bungin
creator: Liliana Dewi
creator: Alexander Hiro Wibisono
rights: Copyright (c) 2026 MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
date: 2026-02-28
publication date: 2026-02-28
starting page: 20
ending page: 40
doi: 10.24843/MATRIK:JMBK.2026.v20.i01.p02

Social Media Engagement Effect on Brand Extension and Loyalty: Luxury and Non-Luxury Brands
type: item
description: This study examines the influence of Consumer Engagement (CE) on social media on Brand Extension (BExt) success and Brand Loyalty, comparing luxury and non-luxury brands in Indonesia. Addressing limited comparative evidence across these segments, a quantitative design was employed using survey data from 442 active social media users, including non-luxury brand consumers (n=215) and luxury brand consumers (n=227). Structural Equation Modeling (SEM) with SmartPLS assessed the effects of cognitive, affective, and activation dimensions of CE on attitudes toward brand extensions, extended brand loyalty, and parent brand loyalty. Results reveal significant segment differences: cognitive engagement drives extension attitudes for non-luxury brands, whereas affective engagement is more influential for luxury brands. Activation positively affects extension attitudes in both segments. Attitudes toward brand extensions significantly predict extended and parent brand loyalty. Multi-Group Analysis confirms contextual differences, offering theoretical contributions and practical implications for segment-specific social media strategies in competitive digital markets
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Dinda Rahmadina
creator: Rifelly Dewi Astuti
rights: Copyright (c) 2026 MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
date: 2026-02-28
publication date: 2026-02-28
starting page: 1
ending page: 19
doi: 10.24843/MATRIK:JMBK.2026.v20.i01.p01

How Workload and Role Conflict Affect Employee Performance Through Burnout: a Mediation Analysis
type: item
description: Burnout syndrome, characterized by emotional exhaustion, depersonalization, and reduced personal accomplishment, often arises from excessive workload and unresolved role conflict. This study examines the impact of workload and role conflict on employee performance, with burnout as a mediating variable. A quantitative approach was employed, using questionnaires distributed to service sector employees, and data were analyzed through Structural Equation Modeling (SEM). Results reveal that workload and role conflict significantly and negatively affect employee performance. Both factors also positively contribute to burnout, which in turn reduces performance. The findings confirm that burnout mediates the relationship between workload and role conflict with employee performance. This study highlights the importance of managing workload proportionally and addressing role conflict to prevent burnout. Theoretical contributions enrich human resource management literature, while practical implications provide organizations with strategic insights to design interventions that enhance workplace well-being and sustain optimal employee performance.
subject: Articles
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subject: Array
  topic: keywords
creator: Rd. Roro Anggraini Soemadi
creator: Hendra Galuh Febrianto
creator: Mikail Kartaloğlu
creator: Amalia Indah Fitriana
creator: Riski Ulan Sari
rights: Copyright (c) 2026 MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
date: 2026-02-28
publication date: 2026-02-28
starting page: 41
ending page: 53
doi: 10.24843/MATRIK:JMBK.2026.v20.i01.p03

Digitizing Strategy for MSMEs in Banyumas with a Web-Based Pavlovian Conditioning Approach
type: item
description: This study examines MSME digitalization through a Web-Based Pavlovian Conditioning approach in Cikakak Village by integrating the Technology–Organization–Environment (TOE) and Diffusion of Innovation (DOI) frameworks. The environmental context includes environmental uncertainty and government support, the organizational context focuses on CEO innovativeness, and the technological context emphasizes IT infrastructure. Innovation attributes analyzed under the DOI model include Relative Advantage, Compatibility, Complexity, Trialability, and Observability. Using a quantitative approach, data were collected through questionnaires and analyzed using Structural Equation Modeling (SEM) with LISREL software. The results show that Relative Advantage, Compatibility, Trialability, Government Support, and Environmental Uncertainty significantly influence website-based digital adoption among MSMEs. These findings indicate that MSME actors prioritize perceived benefits, alignment with existing business processes, and opportunities for experimentation when adopting digital technologies. In contrast, CEO innovativeness, IT infrastructure, complexity, and observability do not significantly affect adoption, suggesting that external support and environmental conditions play a stronger role in early-stage digital ecosystems. Theoretically, this study contributes by integrating TOE and DOI models to provide a more contextual explanation of MSME digital adoption in rural areas, emphasizing the dominant influence of environmental factors over organizational readiness in developing regions.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Lina Fatimah Lishobrina
creator: Diovianto Putra Rakhmadani
creator: Maliana Puspa Arum
creator: Ade Yanyan Ramdhani
rights: Copyright (c) 2026 MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
date: 2026-02-28
publication date: 2026-02-28
starting page: 73
ending page: 94
doi: 10.24843/MATRIK:JMBK.2026.v20.i01.p05

Ambidexterity and Perceived Organizational Support Predict Employee Performance: Roles of Dark Triad and Job Satisfaction
type: item
description: In today’s competitive business environment, organizations must balance exploitation and exploration to sustain employee performance. This study examines the effects of ambidexterity, perceived organizational support (POS), job satisfaction, and the Employee Dark Triad on employee performance. Using a quantitative approach, data were collected from 150 employees of PT Nutrisi Keluarga, Indonesia, and analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM). The results indicate that ambidexterity and job satisfaction positively affect employee performance, while POS significantly enhances job satisfaction, which mediates its relationship with performance. Furthermore, the Employee Dark Triad shows a positive direct effect on performance but negatively moderates the relationship between ambidexterity and performance. This study contributes to the human resource management literature by developing a moderated–mediation model integrating organizational capabilities, support mechanisms, and personality traits. Practically, organizations should foster ambidexterity, strengthen organizational support, promote job satisfaction, and manage dark personality tendencies to optimize employee performance.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Raden Teja Yokanan
creator: Mardin Nazara
rights: Copyright (c) 2026 MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
date: 2026-02-28
publication date: 2026-02-28
starting page: 111
ending page: 128
doi: 10.24843/MATRIK:JMBK.2026.v20.i01.p07

Cooperative and Financial Literacy on Cooperative Performance: The Mediating Role of Business Capability
type: item
description: The aim of this study is to examine how cooperative literacy, financial literacy, and business capability influence cooperative performance in Indonesia, with a focus on West Java, where performance remains relatively low due to suboptimal managerial competence.A questionnaire was used to gather data, and it yielded analyzable responses from 581 respondents consisting of chairperson, scretary and tresurer cooperatives in West Java. The entire data processing by SEMPLS with WarpPLS software. This study finds that cooperative literacy, financial literacy and business capability have an impact on cooperative performance. Cooperative literacy has positive impact to business capability, but financial literacy is not. Then business capability can mediation to cooperative literacy but not for financial literacy. Cooperative management must improve their knowledge of cooperatives, financial management and business knowledge through training programs for cooperatives to flourish more effectively.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Dede Djuniardi
creator: Lili Karmela
creator: Neng Evi Kartika
rights: Copyright (c) 2026 MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN
date: 2026-02-28
publication date: 2026-02-28
starting page: 54
ending page: 72
doi: 10.24843/MATRIK:JMBK.2026.v20.i01.p04

Integrating Marketing Strategy: Destination Image and Digital Marketing's Impact on Tourist Interest in Banyuwangi
type: item
description: This study aims to analyze the effect of Destination Image and Digital Marketing on tourist interest in Banyuwangi as a tourism destination. This research was conducted using qualitative data analysis (QDAS) methods and data was collected through a survey of 150 respondents who visited tourist destinations in Banyuwangi. The results revealed that Destination Image and Digital Marketing play an important role in generating tourists’ interest to visit Banyuwangi. However, several aspects need to be improved in Banyuwangi Tourism's digital marketing strategy, such as improving the quality of digital content, collaboration between stakeholders, and increasing the target market. Strategic recommendations include further investment in creative and interactive social media campaigns, continuous updates to the destination's official website, and the development of mobile applications that add users' value. By implementing these recommendations, the government and tourism industry players can ensure that Banyuwangi continues to develop as an attractive and competitive tourist destination.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Raden Khaeru Ahmadi
creator: Eko Priyo Purnomo
creator: Ernani Hadiyati
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i02.p06

Factors that Influence Electric Vehicle Purchase Intention: an Evidence from Indonesia
type: item
description: Electric vehicles (EV) are new products that will replace conventional vehicles. Previous studies on factors influencing EVs purchase intention rarely includes the impact of social media factors. This study aims to build a comprehensive model examining factors that influence consumer intention to purchase EVs. Based on the theory of reasoned action and risk-benefit model, this study incorporates social media relevance, vendor trustworthiness, vendor expertise, social influence, and perceptions of EV benefits and risks. Data is collected through online surveys. 295 data were obtained and analyzed by exploratory factor analysis and multiple regression using SPSS. The results show that perceived relevance to social media has the greatest influence on EV purchase intention, followed by perceived benefits and risks, social influence, and vendor expertise, while vendor trustworthiness didn’t have a significant impact. This study’s result contributes to the knowledge of EV buying factors and offers managerial implications for EV providers’ business strategy.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Emiliana Indri Eryolanda
creator: Alim Gunadi Sukanto
creator: Indah Teasari
creator: Andry Mahyudi
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i01.p07

Social Proof as A Leveraging Variable For Purchasing Decisions
type: item
description: This study aims to analyze the influence of affiliate marketing and online customer reviews on social proof and purchasing decisions on TikTok. Data collection method by distributing questionnaires to TikTok users in Central Java. The data collection technique uses quota sampling and purposive sampling method. The data analysis method uses structural Equation Modelling, with the AMOS 25 program. The results of the analysis show that the direct and indirect influence between affiliate marketing, online customer reviews on social proof and purchase decisions shows positive and significant results. Social proof is able to strengthen the relationship of the indirect influence of affiliate marketing and online customer reviews on purchasing decisions. This research combines Social Influence Theory and Theory of Planned Behaviour as a bridge to digital strategies in making purchasing decisions. TikTok needs to increase partnerships with affiliate marketers who have a good reputation and great influence in the target market.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Endang Sulistiyani
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p04

Heuristic Bias and Loss Aversion Impact in Stock Investment Decision Making in Batam
type: item
description: Technological advancements affect an individual's financial management by increasing spending and necessitating investments to meet these needs. This research intends to analyze the effect of heuristic bias and loss aversion on investment decision. This study uses the investment decision variable to be the dependent variable and uses overconfidence, availability, representativeness, anchoring, gambler fallacy, and loss aversion to be the independent variables. This study uses the SmartPLS application to analyze data and uses an online questionnaire to collect respondents' answers. Sampling was conducted using purposive sampling technique to collect samples from investors in Batam. The study shows that gambler fallacy, loss aversion, overconfidence and representativeness bias have a significant positive impact on investment decisions, while anchoring and availability bias have no significant impact on investment decisions.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Fendy Cuandra
creator: Michael Setiawan
creator: Candy Candy
creator: Hesniati Hesniati
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p08

Unveiling the Influence of Perceived Organizational Support on Work Engagement and Organizational Citizenship Behavior
type: item
description: The hospitality industry in Bali has shown significant recovery after the impact of COVID-19. However, the industry is experiencing substantial changes in operations and human resource management strategies, one of which is the importance of employees exhibiting extra-role behaviors. This study explores the relationship between Perceived Organizational Support (POS), work engagement (WE), and organizational citizenship behavior (OCB) in four-star accommodation in Bali, where the results of a study of 130 hotel employees showed that WE mediates the relationship between POS and OCB. POS significantly influenced OCB and WE. The research findings specifically show that POS is very important in promoting OCB. This study uses social exchange theory to emphasize that POS can increase WE and OCB. This suggests that the role of the organization is crucial in ensuring employees feel valued and cared for in terms of their assistance and welfare.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Ni Nyoman Sudiyani
creator: I Gede Rihayana
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i02.p05

Family Business Succession: Analysis of Success Drivers Based on Entrepreneurship Theory using NVivo modeling
type: item
description: This study explores the influence of personal and organizational characteristics on the motivation of successors in family business succession in Indonesia. Through a survey involving 30 respondents from West Java, data were analyzed using NVivo software. Findings indicate that age, gender, and business scale influence successor motivation, especially when succession plans are in place. The research highlights the importance of mature succession planning as a key to family business success. These findings can support the development of more effective policies and improvements in succession process management. Limitations of the study include questions that do not consider the business sector comprehensively and the need for a more varied sample. Future research can enrich this model and address these limitations to deepen understanding of family business succession.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Dewa Satrio Pradelina
creator: Yolla Margaretha
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i02.p04

Behavioral Biases, Financial Literacy, and Female Investors: The Role of Social Media
type: item
description: The Indonesian capital market faces challenges in investor growth, particularly with low investment levels among women. Female investors lag behind men in both the number of investors and the value of investments. Despite an increase in the number of female investors, their investment values remain low, indicating limited active participation. This research aims to examine how financial literacy and behavioral biases influence Indonesian female investors decisions, with social media as a moderating variable. Using a sample of 126 female investors, the test was conducted with PLS-SEM. The results showed that regret aversion bias significantly negatively impacts female investors decisions, while financial literacy has a positive and significant effect. Overconfidence bias and herding behavior do not significantly influence investment decisions. Social media does not moderate the effects of these biases and financial literacy on investment decisions but could act as predictor moderation variable with significant positive impact on investment decisions.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Vera Setyadi
creator: Indarto Indarto
creator: Dian Indriana
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p07

Segmentation Analysis of Staycationers in Jakarta
type: item
description: Staycation has been growing and continuously gaining popularity in Indonesia during and after the COVID-19 pandemic. This study aims to identify segments of staycation tourists/staycationers in Jakarta, one of Indonesia's most popular staycation destinations. Using quantitative methods, this study implements a proportional sampling design based on accommodation types with a total of 130 valid and reliable online questionnaire surveys. This study identifies factors and clusters using lifestyle variables from Activity, Interest, and Opinion (AIO) Model and examines their correlation with demographic, geographic, and behaviour segmentation. Data were analysed by descriptive statistics, including factor analysis, cluster analysis, discriminant analysis, and cross-tabulation analysis. The findings revealed four types of staycationers in Jakarta: (1) I-want-everything staycationers, (2) independent and attention seekers, (3) indulgent shopaholics, and (4) culture and local adventurers. Profiles and characters of each staycationer segment were analysed, giving significant knowledge about staycation market, particularly in Jakarta. Thus, this study offers valuable information for tourism and hospitality businesses to focus on the most potential market segment.
subject: Articles
  topic: section
creator: I Gusti Ayu Oka Suryawardani
creator: Shinta Wardhani
creator: Agung Suryawan Wiranatha
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i01.p06

The Effect of Overconfidence, Representative, Anchoring, and Availability Biases on Investment Decisions and Market Efficiency
type: item
description: This study looks at how behavioral biases affect investment choices and market efficiency. This research was conducted because many millennials invest on a bandwagon without having a good understanding of investment. This kind of study use the structural equation modeling analysis method. The study's findings indicate that the bias variable overconfidence behavior can strongly influence perceived market efficiency. Nevertheless, choices about investments are unaffected by the overconfidence bias, representational bias, anchoring, and availability behavior. The variable investment decision significantly influences perceived market efficiency. Investors with investment experience above five years and a high income can make a difference in investment decisions chosen by investors. This study theme's practical application relates to the findings of overconfidence bias, which has a substantial detrimental impact on investors' perceptions of market efficiency. A high degree of confidence among investors can lead to illogical judgments and disregarding all dangers, resulting in inefficient market circumstances.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Werner Murhadi
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i02.p03

Enhancing Innovation Performance by Utilizing Knowledge Management, Strategic Flexibility, and Organizational Creativity
type: item
description: Market turbulence compels SMEs to innovate through strategic flexibility and organizational creativity to maintain a competitive advantage. In Bali, SMEs face challenges such as a lack of organizational creativity, limited understanding of knowledge management, and the pressing need for innovation in a competitive landscape. This study aims to investigate the relationship between innovation performance and factors such as knowledge management, strategic flexibility, and organizational creativity in Bali's SMEs during the COVID-19 pandemic. While dynamic capability is crucial for organizational sustainability, research connecting strategic flexibility and organizational creativity to innovation performance remains scarce. Adopting a quantitative approach, data will be collected through questionnaires distributed to 431 UKM managers. The findings suggest that SMEs that leverage performance standards, engage in effective strategic planning, and embrace diverse ideas can make significant contributions to their industry and effectively meet customer needs.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Trisa Diptami P
creator: Budi W. Soetjipto
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p06

Mediating Role of Advertisement Credibility in Beauty Influencer Trust and Local Balinese Skincare Purchases
type: item
description: Competition in the beauty sector is very competitive, because this industry has many enthusiasts. However, people do not have much knowledge about local skincare products. This study explores the relationship between trust in beauty influencers, advertisement credibility, brand credibility, and the purchase intention of local skincare products. The sample used is 100 Generation Z , the test was conducted with PLS – SEM. The research findings support six hypotheses. The results indicate that trust in beauty influencers enhances brand trust in skincare products. Generation Z consumers trust advertisements because they offer accurate, comprehensive, and appealing product information, thereby eliciting a purchase intention. Additionally, beauty influencers are perceived as capable of providing honest information, which further influences purchase intention. The implications of this study suggest that effective advertisement credibility can increase consumer intention to purchase local skincare products in Bali.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Desak Febri Purnama Sari
creator: Ida Ayu Oka Martini
creator: Ida Nyoman Basmantara
creator: Anak Agung Sagung Dinda Savitri Devi
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p05

Investigating the Impact of Event Experience on Satisfaction and Behavioural Intention of Music Event Audiences
type: item
description: Many music events, be it concerts or festivals, are being held worldwide, and Indonesia is one of them. Motivation to attend a music festival is an experience that is a balance between fun, self-reflection, and impact. Our objective is to investigate how event experience helps shape satisfaction and, in turn, leads to future behavioural intention. This study uses Partial Least Squares regression to investigate six hypotheses. A total of 206 individuals in Indonesia who attended concerts in the past six months were surveyed, with 150 valid responses, giving a 72.8% response rate. The result shows that event experiences that are escapism, entertainment, and esthetic factors positively affect consumer satisfaction among music festivals and concert attendees, with the exception of education. Furthermore, consumer satisfaction significantly increases the tendency to both recommend and revisit. Thus, this study shows that event organizers need to create a memorable experience to gain favourable behavioural intention.
subject: Articles
  topic: section
creator: Trihadi Pudiawan
creator: Cendera Rizky Anugrah Bangun
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i01.p05

Gacha Addiction and In-App Purchases: a Study on Genshin Impact Players in Indonesia
type: item
description: The purpose of this study was to examine the impact of gacha addiction and good price on the intention to purchase in-app items, with mobile game loyalty as a mediating variable. The research employed a quantitative approach using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to analyze survey data collected from 208 Genshin Impact players in Indonesia through random sampling and online questionnaires. The results indicate that gacha addiction significantly influences the intention to purchase in-app items, while good price has a moderate effect. Additionally, mobile game loyalty serves as a partial mediator in the relationship between gacha addiction and purchase intention.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Cokki Cokki
creator: Haris Maupa
creator: Wanstum Wanstum
creator: Syarifuddin Sulaiman
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p03

Brand Anticipation in an Era of Uncertainty: Understanding Consumer Behaviour towards Companies' Future Anticipation Efforts
type: item
description: Modern companies invest heavily in understanding future customer needs, but these efforts are sometimes unappreciated, leading to poor results. This research aims to understand future anticipation by linking it to companies' predictions of technological, cultural, and competitive changes and how consumers perceive these changes. Using qualitative methods, data was collected through semi-structured interviews and focus group discussions (FGD) with eight participants each. The findings show that customers highly value visionary company initiatives, forming positive memories that strengthen brand relationships. These memories, particularly in the precordium area of the brain, impact loyalty and shopping behavior, emphasizing the importance of introspection and personal experience. The research also introduces the concept of "massclusivity" and its relationship with elite consumers, like tablet owners. The novelty of this study lies in applying futurology in marketing and utilizing autobiographical memory.
subject: Articles
  topic: section
creator: Andriya Risdwiyanto
creator: Filasti Rahma
creator: Loso Judianto
creator: Arif Saefudin
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i01.p04

Digital Content Marketing for Promoting Creative Economy At Dharmawangsa Entrepreneur Community (DEC)
type: item
description: As technology advances, digital content marketing becomes crucial for Micro, Small, and Medium Enterprises (MSMEs) like the Dharmawangsa Entrepreneur Community (DEC), which face challenges in adopting new marketing strategies. This study explores the integration of both conventional and digital marketing methods by DEC members to enhance their competitiveness. Using a mixed-methods approach, data were collected through purposive sampling involving interviews and questionnaires. Findings indicate that while DEC members predominantly use traditional methods such as bazaars, 20% engage in digital marketing, utilizing platforms like Canva, WhatsApp, Instagram, and TikTok. Key sectors include food & beverage (56.7%) and creative industries, with women comprising 60% of the community. The main challenges identified were limited digital skills and reliance on traditional approaches. The study concludes that targeted training and mentorship programs are essential to foster greater digital adoption among MSMEs, ultimately enhancing visibility and business performance.
subject: Articles
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creator: Zelvi Gustiana
creator: Al Firah
creator: Ananda Hadi Elyas
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i02.p02

Factors that Influence Shared E-Scooter Usage Intentions on University Campus
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description: In response to increasing environmental awareness, universities have introduced shared e-scooters for staff and students. However, usage remains low, indicating a disparity. This study investigates factors influencing Kasetsart University (Bangkok, Thailand) students' intentions to use shared e-scooters. A Likert-scale survey gathered data from 424 qualified respondents, and multiple regression analysis identified six factors: social norms, environmental concerns, infrastructure quality, perceived convenience, safety concerns, and cost. Environmental concerns and cost had no significant impact on students' intentions to use e-scooters. This study helps stakeholders, including the student council, e-scooter suppliers, and university administration, understand student demands and formulate suitable policies for on-campus mobility. Boosting e-scooter adoption can also justify the university's investment. However, the study is limited by its exclusive focus on student perspectives. Future research should integrate qualitative methods alongside quantitative approaches for a comprehensive understanding and better policy and service development for e-scooter adoption.
subject: Articles
  topic: section
creator: Waranpong Boonsiritomac
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i01.p03

Frugal Innovation: A Bibliometric Study of the Conceptual Foundations and Future Research Directions
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description: Frugal innovation is gaining traction in resource-limited settings, emphasizing sustainability. This paper uses bibliometric analysis to explore trends and gaps in frugal innovation research. Further publications were identified from the Scopus database using the Publish or Perish tool for the period 2014-2024. Data is processed using RStudio and VOSviewer to reveal key themes, influential scholars, research institutions, and network maps. It highlights the growing scholarly interest in frugal innovation and its alignment with sustainability goals, stressing the need for further exploration of its principles and impacts. The study aims to advance understanding and to guide future research. Additionally, integrating sustainability and environmental considerations in product development, alongside frugal innovation, can drive economic and social sustainable development. Organizational capabilities like Big Data are vital for achieving sustainability outcomes, and frugal innovation positively impacts a firm's financial and environmental performance. Strengthening organizational capabilities is key to leveraging frugal innovation for sustainability.
subject: Articles
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creator: Kawuryan Renita
creator: Prapdopo
creator: Andi Nurhasanah
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p02

Impact of Fintech on Financial Performance of MSMES in Bali with Financial Literacy as Moderator
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description: This study examines the impact of fintech on the financial performance of micro, small, and medium enterprises (MSMEs) in Bali, with financial literacy as a moderating variable. A quantitative approach was employed, utilizing primary data collected through questionnaire distribution. The sampling method used was purposive sampling, with a total of 150 respondents. The findings indicate that fintech has a positive and significant effect on financial performance. Furthermore, financial literacy positively moderates this relationship, strengthening the impact of fintech on financial performance. These results align with the Theory of Planned Behavior and the Theory of Financial Innovation. The higher the financial literacy of MSME owners, the more effectively they utilize fintech to enhance financial performance.
subject: Articles
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creator: Ica Rika Candraningrat
creator: Vera Intanie Dewi
creator: Putu Ayu Kezia Dewi
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2025.v19.i01.p01

Reciprocal Relationship between Subjective Well-Being, Social Media Engagement and Compulsive Buying Behavior
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description: This study aimed to investigate the interplay between subjective well-being (SWB), social media engagement (SME), and compulsive buying behavior (CBB). It explored long-term and reciprocal connections among these factors using a longitudinal design with a 2-wave investigation of 226 employees from various sectors in Jakarta, Indonesia. Partial Least Squares Structural Equation Modeling (PLS-SEM) cross-lagged analysis found that SWB at Time 1/Time 2 negatively predicted SME and CBB at the same times, indicating long-term influences. Additionally, SME at Time 1 and CBB at Time 2 significantly predicted SWB at Time 2. The study also found a positive relationship between SME and CBB at both times. This research contributes to the literature by empirically examining the reciprocal relationship among SWB, SME, and CBB, focusing on the association between SWB and CBB. Keyword: compulsive buying behavior; reciprocal relationship; social media engagement; subjective well-being; longitudinal
subject: Articles
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creator: Derriawan Derriawan
creator: Hendryadi Hendryadi
creator: Suryani Suryani
creator: Laili Savitri Noor
creator: Amelia Okrivina
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-12
publication date: 2025-10-12
doi: 10.24843/MATRIK:JMBK.2024.v18.i01.p02

A Blue Ocean Strategy for Herbal Liniment: Escaping Tight Competition in Indonesian Market
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description: The herbal liniment industry operates in a highly competitive and saturated market. This study focuses on developing a blue ocean strategy for Yodosan Herba Natur, an herbal liniment manufacturer, to treat musculoskeletal pain. Through qualitative interviews with 17 participants in Surabaya, customer preferences and latent needs for musculoskeletal pain treatment were explored. Data analysis revealed seven main themes: effectiveness, experience, ease of use, sensation, availability, recommendation, and other factors. This research assessed the competitive landscape comprehensively using blue ocean strategy analysis tools. The blue ocean strategy is to develop an odorless product with long-lasting heat, a strong brand image, widespread availability, compact size, and affordable prices. New factors introduced are packaging designs, niche marketing, and strategic partnerships. The findings highlight the potential for Yodosan Herba Natur to revolutionize musculoskeletal pain treatment and capture the untapped markets of second and third-tier non-consumers.
subject: Articles
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subject: Array
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creator: Elvina Yohana Santoso
creator: Werner Murhadi
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-08
publication date: 2025-10-08
doi: 10.24843/MATRIK:JMBK.2023.v17.i02.p04

Tourism Transition and Green Economy: Inspire or Prevent People's Income in The Covid-19 Shock?
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description: The COVID-19 pandemic, which resulted in the destruction of all existing regulatory systems, faced many obstacles, especially in the field of tourism, including tourism villages. The Green Economy concept is expected to be a way out and a bridge between people's income growth, social justice and environmental friendliness. This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. This study develops a model to see the relationship between green economy and people's income. Quantitative in this study used SmartPLS 3.0 in analyzing data obtained from 600 respondents through the observation stage and a list of questions given. The research was carried out in tourist villages in West Java and Lampung Provinces carried out in the context of COVID-19. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock. This is because, tourist villages with the concept of green economy are able to create a special attraction for tourists the design of a tourist village is carried out in accordance with the surrounding natural conditions and the habits of life of the people so that the tourist village is eyed by many foreign tourists as well as local tourists and when tourists come, of course there will be an economic turnover in the village and implications for the local community economically, socio-culturally and the surrounding environment.
subject: Articles
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subject: Array
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creator: Khavid Normasyhuri
creator: Heni Noviarita
creator: Muhammad Kurniawan
creator: Gustika Nurmalia
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-08
publication date: 2025-10-08
doi: 10.24843/MATRIK:JMBK.2023.v17.i02.p03

Does Board Gender Diversity Affect Financial Distress?
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description: Females were regarded as incompetent as a leader before the current modern era. But, female in managerial positions has been increasing since 2015. As part of corporate governance, there is only a few research regarding gender diversity’s relationship with financial distress with different results on different context. This research investigates the role of board gender diversity on firms’ financial distress. Multiple linear regression is used as the method of study. In general, board gender diversity does not have any relationship with financial distress in the infrastructure firms. When dissected into 4 sub-sectors, 1 out of 3 sub-sectors with 1 other sub-sector excluded, shown a negative relationship between board gender diversity and financial distress while the other 3 sub-sectors do not show any significant relationship.
subject: Articles
  topic: section
subject: Array
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creator: Yandi Suprapto
creator: Irvin Ng
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-08
publication date: 2025-10-08
doi: 10.24843/MATRIK:JMBK.2023.v17.i02.p01

Bank Profitability Analysis: the Role of Liquidity, Company Size, Asset Quality, and Leverage
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description: Banks are one of the most important sectors for a country’s economic growth, so banks must be appropriately managed. The success of bank management is reflected in resulting profitability. This research aims to analyse the effect of liquidity, firm size, asset quality, and leverage on bank profitability in 2017-2021. The population in this study is 27, and the sample is 25, which was selected using purposive sampling. This study uses secondary data from Bank financial reports obtained from the bank website. The result shows that liquidity and company size did not affect profitability, while asset quality and leverage affected profitability. This research implies that manager banks must pay attention to asset quality and leverage by considering the 5C principle in assessing creditworthiness.
subject: Articles
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subject: Array
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creator: Ulil Hartono
creator: Desi Nurvitasari
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-08
publication date: 2025-10-08
doi: 10.24843/MATRIK:JMBK.2023.v17.i02.p07

How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products
type: item
description: This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. The research was carried out in tourist villages in West Java and Lampung Provinces. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock, this is due to the fact that the green economy concept encourages the utilization of natural resources and environmental preservation, this will ensure a sustainable attraction for tourists which in turn can increase revenue.
subject: Articles
  topic: section
subject: Array
  topic: keywords
creator: Karina Vashti Devi
creator: Laurentia Verina Halim Secapramana
rights: Copyright (c) 2025 Matrik : Jurnal Manajemen, Strategi Bisnis dan Kewirausahaan
date: 2025-10-08
publication date: 2025-10-08
doi: 10.24843/MATRIK:JMBK.2023.v17.i02.p08