How Social Media Reviews and Perceived Value Affects the Purchase Intention of Beauty Products
DOI:
https://doi.org/10.24843/MATRIK:JMBK.2023.v17.i02.p08Keywords:
COVID-19; green economy; tourism village.Abstract
This research was conducted with the aim of analyzing the green economy transition in tourism, especially tourist villages, whether it is able to provide inspiration or actually prevent an increase in people's income in conditions of the COVID-19 shock. The research was carried out in tourist villages in West Java and Lampung Provinces. This study found thatthe transition of a tourist village with the concept of green economy has a strong influence in increasing the income of rural tourism communities in conditions of the COVID-19 shock, this is due to the fact that the green economy concept encourages the utilization of natural resources and environmental preservation, this will ensure a sustainable attraction for tourists which in turn can increase revenue.
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References
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Lis, B. (2013). In eWOM We Trust. Wirtschaftsinformatik, 55(3), 121–134. https://doi.org/10.1007/s11576-013-0360-8
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Daowd, A., Hasan, R., Eldabi, T., Rafi-ul-Shan, P. M., Cao, D., & Kasemsarn, N. (2020). Factors affecting eWOM credibility, information adoption and purchase intention on Generation Y: a case from Thailand. Journal of Enterprise Information Management, 34(3), 838–859. https://doi.org/10.1108/JEIM-04-2019-0118
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Filieri, R., Alguezaui, S., & McLeay, F. (2015). Why do travelers trust TripAdvisor?
Antecedents of trust towards consumer-generated media and its influence on recommendation adoption and word of mouth. Tourism Management, 51, 174–185. https://doi.org/10.1016/j.tourman.2015.05.007
Ghozali. (2018). Aplikasi analisis multivariate dengan program IBM SPSS 25 edisi ke-9 (9th ed.). Universitas Diponegoro. http://slims.umn.ac.id//lib/phpthumb/phpThumb.php?src=../../images/docs/Aplikasi_Ana lisis_Multivariete_Dengan_Program_IBM_SPSS_23 E.jpg.jpg
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Haider, M. J., Changchun, G., Akram, T., & Hussain, S. T. (2018). Exploring Gender Effects in Intention to Islamic Mobile Banking Adoption: an empirical study. Arab Economic and Business Journal, 13(1), 25–38. https://doi.org/10.1016/j.aebj.2018.01.002
Hajli, N. (2018). Ethical Environment in the Online Communities by Information Credibility: A Social Media Perspective. Journal of Business Ethics, 149(4), 799–810. https://doi.org/10.1007/s10551-016-3036-7
Han, L., Wang, S., Zhao, D., & Li, J. (2017). The intention to adopt electric vehicles: Driven by functional and non-functional values. Transportation Research Part A: Policy and Practice, 103, 185–197. https://doi.org/10.1016/j.tra.2017.05.033
Handoko, N. T., & Melinda, T. (2021). Effect of Electronic Word of Mouth on Purchase Intention Through Brand Image As Media in Tokopedia. International Journal of Economics, Business and Accounting Research (IJEBAR), 5(4), 83–93. http://jurnal.kwikkiangie.ac.id/index.php/JM/article/view/743
Hsiao, M. H. (2021). Influence of interpersonal competence on behavioral intention in social commerce through customer-perceived value. Journal of Marketing Analytics, 9(1), 44–55. https://doi.org/10.1057/s41270-020-00093-5
Insight, G. (2020). Media Sosial Jadi Referensi Konsumen Membeli Produk Selama Pandemi Artikel ini telah tayang di Katadata.co.id dengan judul “Media Sosial Jadi Referensi Konsumen Membeli Produk Selama Pandemi” , https://katadata.co.id/ekarina/brand/5faa6013a3980/media-sosi. Katadata.Co.Id. https://katadata.co.id/ekarina/brand/5faa6013a3980/media-sosial-jadi-referensi- konsumen-membeli-produk-selama-pandemi
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Khoi, N. H., Tuu, H. H., & Olsen, S. O. (2018). The role of perceived values in explaining Vietnamese consumers’ attitude and intention to adopt mobile commerce. Asia Pacific Journal of Marketing and Logistics, 30(4), 1112–1134. https://doi.org/10.1108/APJML- 11-2017-0301
Leander von Kameke. (2023). Facebook: monthly active users in APAC 2014-2022.
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Lee, S., Sung, B., Phau, I., & Lim, A. (2019). Communicating authenticity in packaging of Korean cosmetics. Journal of Retailing and Consumer Services, 48(October 2018), 202–214. https://doi.org/10.1016/j.jretconser.2019.02.011
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Mariasih, A. A., & Setiyaningrum, A. (2021). Peran eWOM Quality, eWOM Quantity, dan eWOM Credibility dalam Membentuk Corporate Image dan Mendorong Purchase Intention: Studi Empiris pada Jasa Pendidikan. Jurnal Manajemen Dan Bisnis Sriwijaya, 19(1), 1412–4521. http://ejournal.unsri.ac.id/index.php/jmbs
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