Characteristics of Comments in Social Media

Abstract

Negative and sarcastic sentiments dominate online discourse. It reflects
the dynamic nature of digital communication and its socio-linguistic
implications. This study investigates the prevalence and types of
comments with focusing on explicit negative opinions and sarcastic and
explicit opinions. Those emerge as the most frequent forms in sentiment
discourse. Drawing upon insights from sentiment analysis frameworks
by Liu (2015) and Ponzi et al. (2017), this research categorized user
comments and analyzed their frequencies and implications within the
context of social media interactions. The research employs qualitative
analysis to classify and interpret comments. It also combines theoretical
insights with real user-generated content. Comments were grouped into
categories, including fact-implied opinions, explicit negative opinions,
sarcastic opinions, and implicit opinions. It reveals significant trends in
the expression of dissatisfaction and humor-laden critiques online. The
findings suggest that digital platforms serve as spaces for users to
openly voice grievances. It is often through direct negativity or
sarcasm. In particular, sarcasm functions as a creative linguistic tool for
indirect critique and identity construction. While it also reflects broader
societal concerns such as socioeconomic inequality. These trends
highlight the polarized and emotionally charged nature of online
discourse, where negativity is amplified through rapid interactions and
shared cultural references. Implications of this study underline the
importance of nuanced sentiment analysis models that account for the
complexities of tone, sarcasm, and indirect communication.
Additionally, fostering constructive digital environments requires
strategies to mitigate negativity. While it is promoting balanced
engagement and contributing to a deeper understanding of evolving
digital communication practices and societal dynamics.