ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI PENDAPATAN PEDAGANG PASAR KIDUL KABUPATEN BANGLI
DOI:
https://doi.org/10.24843/EEP.2025.v14.i02.p04Abstract
The income of traditional market traders is influenced by various factors that affect their
economic well-being. This study aims to analyze the simultaneous and partial effects of education
level, age, business duration, and business location on the income of traders at Pasar Kidul, Bangli
Regency. The sample used in this study consists of 90 traders at Pasar Kidul. The analytical
technique employed is inferential descriptive analysis using Multiple Linear Regression with the
aid of SPSS 26 software. The obtained coefficient value is 0.719, with a determination value of
71.9%. This indicates that the income of Pasar Kidul traders (Y) is explained by 71.9 percent
through the variables of Education Level (X1), Age (X2), Business Duration (X3), and Business
Location (X4), while the remaining percentage is explained by other variables not included in the
model or study.
The analysis results show that the variables of education level, age, business duration, and
business location simultaneously have a significant effect on the income of traders at Pasar
Kidul. Partially, the variables of education level, business duration, and business location have a
positive and significant effect on traders' income, while the age variable does not significantly
affect the income of traders at Pasar Kidul.
keyword: income, education, age, length of business, business location
Klasifikasi JEL: D31, L81, R12
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