Attitudes, Family Environment, Investment Knowledge and Students' Intentions to Invest in Stocks
DOI:
https://doi.org/10.24843/Keywords:
Attitude, Family Environment, Investment Knowledge, IntentionAbstract
Investment is the placement of a number of funds at this time to obtain
profits in the future. The fact is that currently only a small percentage
of students intend to invest. The purpose of this study is to provide
empirical evidence regarding the effect of attitudes, family environment,
and investment knowledge on students' intentions to invest in stocks.
The three independent variables are derived from the theory of planned
behavior. This research is located at Udayana University. This study
uses quantitative methods. Sampling using purposive sampling method
obtained 154 samples from the research population, namely students of
the Faculty of Economics and Business, Udayana University. Data were
collected through the distribution of questionnaires. The analysis
technique used is multiple linear regression. The results of data analysis
show that attitudes, family environment, and investment knowledge
have an effect positive on the intention of students to invest in stocks.
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