The Influence of Gastronomic Tourism on Tourist Satisfaction in Gianyar Regency

Gayatri; Ni Luh Sari Widhiyani

Authors

Gayatri Faculty of Economics and Business, Universitas Udayana, Indonesia
Ni Luh Sari Widhiyani Faculty of Economics and Business, Universitas Udayana, Indonesia

Keywords:

Gastronomic Perceived Value, Gastronomic Image, Gastronomic Experience, Gastronomic Satisfaction, Visitor Loyalty

Abstract

This research attempts to examine the effects of gastronomic perceived value, gastronomic image, and gastronomic experience on both gastronomic satisfaction and visitor loyalty in Gianyar Regency, as well as to investigate the influence of gastronomic satisfaction on visitor loyalty. A casual quantitative research design was employed, with data collected via survey questionnaires. The results reveal that both gastronomic perceived value and gastronomic experience positively affect gastronomic satisfaction and visitor loyalty. While gastronomic satisfaction significantly boosts visitor loyalty, gastronomic image—despite enhancing satisfaction—does not directly impact visitor loyalty.

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