Intentions and Behavior of Using Gopay in Accounting  Students

Trisna Ayu Aprilia; Gede Juliarsa

Authors

Trisna Ayu Aprilia Faculty of Economics and Business, Universitas Udayana, Indonesia
Gede Juliarsa Faculty of Economics and Business, Universitas Udayana, Indonesia

Keywords:

Intention to Use Gopay, Use Behavior to Gopay, UTAUT3

Abstract

This research is aimed at understanding the intention and behavior of
using Gopay using the UTAUT3 model framework. This research was
carried out on accounting students at the Faculty of Economics and
Business, Udayana University, who used Gopay. Purposive sampling
is used as a sampling technique. Data was collected using an online
questionnaire method. A total of 186 people were sampled. SEM-PLS
was used as a data analysis technique method in this research. The
findings of this research show that price value, habits, and personal
innovation have a significant positive influence on usage intention.
Facilitating conditions, personal innovation and intention to use were
also found to have a positive and significant effect on Gopay usage
behavior.

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