The Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) is published by the Agribusiness Study Program, Faculty of Agriculture, Udayana University, which is published regularly in publications (January, April, July and October). The purpose of the e-JAA conversation is a diffusion effort from the results of research / studies on a cluster of agribusiness and agro-tourism sciences conducted by researchers, students, academics, and the general public. In each issue of e-JAA there are 15-20 scientific articles. Published scientific articles must fulfill several requirements taken by formal / predetermined templates, pass through the selection process through peer-review, and the topics discussed must be in accordance with the focus and scope set. The author is expected to submit his written work that has never been published, is being reviewed or is being published to be published in a journal or other media in full. The scope of e-JAA includes the following fields: business development, community development, subak systems and agro-tourism engineering, agribusiness cooperatives.
Agribusiness Study Program, Faculty of Agriculture, Udayana University
Faktor-faktor yang Mempengaruhi Pendapatan Pedagang Jeruk Siam Madu Antar Provinsi di Kabupaten Karo, Sumatera Utara
Factors Affecting Income of Inter-provincial Siam Madu Orange Traders in Karo Regency, North Sumatra. Siam madu orange collectors in Karo Regency are inter-provincial distributors of oranges which made traders make shipments in large quantities. The income of siam madu oranges traders can be influenced by various factors. The purpose of this study was to analyze the level of income and analyze the effect of selling volume, number of damaged goods, marketing costs, trading experience and average selling price on trader’s income. The sample in this study was obtained through a census of 20 traders of siam madu oranges who focused on selling outside the province of North Sumatra. The analysis technique used was income analysis and multiple linear regression analysis. The results showed that all samples had a fairly large and stable net profit and the average R/C ratio was 1,225, meaning that the trading business of siam madu orange collectors was profitable. The results of the partial test (t-test) show that selling volume (X1), trading experience (X4) partially has a positive effect on income while the number of damaged goods (X2), marketing costs (X3) partially has a negative effect on income and average selling price (X5) has no effect on income.
Strategi Pemberdayaan Petani Kelapa di Desa Selumbung Kecamatan Manggis Kabupaten Karangasem
Coconut Farmer Empowerment Strategy in Selumbung Village, Manggis District, Karangasem Regency. Selumbung Village has an area of 665,225 hectares with a topography of plains and hills and is located ± 4 km from the center of the Manggis District Government. Selumbung Village has abundant potential resources for farming rice fields, fields, hills and coconut plantations. Selumbung Village is one of the coconut producing villages in Manggis District, Karangasem Regency. Selumbung Village has a fairly good coconut commodity. The purpose of this study was to identify internal and external factors, to formulate alternatives and to determine the right strategy for empowering coconut farmers in Selumbung Village, Manggis District, Karangasem Regency. The results showed that the internal factor that became the strength was that the Selumbung Village coconut fruit had better fruit than the fruit in the surrounding area. While the weakness is that coconut processing is not optimal in Selumbung Village so that the selling power is still low. Then from external factors that become opportunities is a wide market share in various regions. While the threat consists of not much capital owned by coconut farmers in developing their business. The Coconut Farmer Empowerment Strategy in Selumbung Village was obtained from the results of the SWOT Matrix.
Kontribusi Usahatani Semangka Inul terhadap Pendapatan Petani di Subak Intaran Barat Desa Sanur Kauh Kota Denpasar
Contribution of Inul Watermelon Farming to Farmers' Income in West Intaran, Sanur Kauh Village, Denpasar City. Inul watermelon in Indonesia is very popular and consumed by many families because it has a smaller size which is suitable for families and a sweeter taste. One of the commodities cultivated by farmers for the last five years in Sanur Kauh Village, Denpasar City. This research aims to determine the income of farmers in Subak Intaran Barat and to find out how much contribution Inul watermelon has to the income of farmers in Subak Intaran Barat. The methods used in this research are quantitative and qualitative methods. Data collection will be carried out from October 2023 to November 2023 in Subak Intaran Barat, Sanur Kauh Village, Denpasar City. The results of this research show that the source of income for Inul watermelon farmers is IDR146.121.931/year with an average cultivated area of 0.54 Ha and a contribution of 39% of the farmers' total income of IDR 379.159.957/year. The obstacles faced by farmers in sweet corn farming in Subak Intaran Barat consist of technical obstacles, namely pests, disease and climate, as well as non-technical obstacles, namely the use of information technology. Suggestions that need to be considered are that members in Subak Intaran Barat should maintain their Inul watermelon farming business and develop their Inul watermelon farming business by utilizing technology in their Inul watermelon farming business to be able to compete with other products and improve the quality of farming.
Analisis Pendapatan Usahatani Jeruk Siam pada Pola Tanam Monokultur di Desa Buahan Kaja Kecamatan Payangan Kabupaten Gianyar
Analysis of Siam Citrus Farming Income under the Monoculture Cropping Pattern in Buahan Kaja Village, Payangan District, Gianyar Regency. The village of Buahan Kaja is one of the villages located in Gianyar Regency. Siamese oranges are the main commodity in this region. This study aims to: 1) analyze the income of Siamese orange farming under a monoculture planting system in Buahan Kaja Village, Payangan District, Gianyar Regency, and 2) identify the challenges faced by Siamese orange farmers under the monoculture planting system in Buahan Kaja Village, Payangan District, Gianyar Regency. The research sample consists of 54 respondents engaged in Siamese orange farming, selected using purposive sampling. The data for this study were obtained through interviews and documentation, then analyzed using both quantitative and qualitative methods. The collected data were processed using formulas for production costs, revenue, and income of Siamese orange farming. The results of this study show that the average income of Siamese orange farming with a monoculture planting pattern in Buahan Kaja Village reaches Rp 39.694.4477,8 per year, with an average cultivated land area of 47.74 ares. The main challenges faced by Siamese orange farmers in Buahan Kaja Village include climate change, pest and disease attacks, and price fluctuations, which significantly impact their farming activities.
Analisis Kontribusi Cabang Usahatani Bunga Pacar Air terhadap Pendapatan Total Usahatani di Subak Pama Desa Tua Kecamatan Marga Tabanan
Contribution Analyst of Water Henna Flower Farming Branch to Total Farming Income in Subak Pama, Tua Village, Marga District, Tabanan. Water henna ﬂower (Impatiens balsamina L.) is a member of the Balsaminaceae family, this plant is widely used as an ornamental plant and medicinal plant. Water henna plant has many variant colour of ﬂowers that are white, red, purple, light purple, pink. The ﬂower shape resembles a small orchid. This study aimed to analyze the income of the water henna ﬂower farming branch in Subak Pama, Tua Village, Marga District and analyze the income contribution of water henna ﬂower farming on the total farming in come in Subak Pama Tua Village, Marga District. The sampling technique used in this study was Non Probability Sampling. The method used in obtaining data in this research is Census method. This study used 30 water henna farmers as research subjects. The average ﬁxed costs incurred in farming water henna ﬂowers for three p lanting seasons amounted to Rp 98.443. Meanwhile, the average variable costs incurred by farmers for three planting periods in water henna ﬂower farming in the amount of Rp 1.094.925. The highest income contribution was obtained from the non-interest water henna ﬂower farming income amounted to Rp 17.594.650 and the income of water henna ﬂower farming was Rp 6.775.385.
Kontribusi Usahatani Bunga Pacar Air (Impatiens balsamina Linn) Terhadap Pendapatan Petani (Studi Kasus di Subak Selisihan Kangin, Desa Selat, Kecamatan Klungkung, Kabupaten Klungkung, Provinsi Bali)
Contribution of Water Girlfriend Flower Farming (Impatiens balsamina Linn) Farmers' Income (Case Study in Selisihan Kangin Subak, Selat Village, Klungkung District, Klungkung Regency, Bali province). Water girlfriend flower plants are plants that originate from South Asia and Southeast Asia but were only introduced to America in the 19th century. Propagation of henna flowers can use seeds. This study aims to calculate farm income and analyze the feasibility of water girlfriend flower farming, and calculate the contribution of water girlfriend flower farming in Subak Selisihan Kangin. The technique of determining the sample using simple random sampling technique. The sample in this study was determined by the slovin formula from a population of 115 farmers to 32 respondents. Data collection was carried out from March 2023 to April 2023 at Selisihan Kangin Subak, Selat Village, Klungkung District, Klungkung Regency, Bali Province. Analysis of the data used to calculate the source of income of farmers is the analysis of farm income, R/C ratio, and contribution. The results showed that the source of income for water girlfriend flower farmers in 2022 was an average income of water girlfriend flower of Rp. 3,862,516/year/respondent with an average arable land area of 0.50 ha from the intercropping system with chili and green mustard commodities, the contribution of water girlfriend flower farming was 15.88% of the total farmer income of Rp. 24,412,521/year, and farming feasibility with an average value of 2.6 which means R/C > 1, means farming is feasible to be cultivated. Suggestions that need to be considered for farmers who have cultivated the water girlfriend flower commodity to continue to maintain their farming because the intercropping cropping pattern of farmers has various types of commodities produced and various incomes from green mustard, chili and rice commodities.
Analisis Kesehatan Likuiditas pada Lembaga Perkreditan Desa (LPD) Desa Adat Blahkiuh Kecamatan Abiansemal Kabupaten Badung
Liquidity Health Analysis of Village Credit Institutions (LPD) in Blahkiuh Custom Village, Abiansemal District, Badung Regency. LPD constitutes one type of microfinance organization present in Bali. Their purpose is to promote rural community economic growth through savings and capital participation, creating equal opportunities and business prospects among villagers. Demonstrating sound liquidity health of LPD helps build public trust towards them, enabling better understanding of how well they fulfill all immediate obligations. This liquidity assessment benefits various stakeholders such as landowners, managers, depositors (borrowers and savers), trainers, and supervisors of LPD. By analyzing liquidity health based on liquidity ratios like current ratio, quick ratio, cash ratio, and inventory turnover rate, this study aims to understand the liquidity health of LPD Desa Adat Blahkiuh during the years 2019–2023. Quantitative and qualitative methods were employed along with calculations of liquidity ratios. The findings reveal that the liquidity health of LPD Desa Adat Blahkiuh was categorized as follows according to the measured liquidity ratios: Current Ratio: Sufficiently healthy, Quick Ratio: Sufficiently healthy, Cash Ratio: Sufficiently healthy, Inventory to Net working Capital: Unhealthy.
Perilaku Petani terhadap Budidaya Kakao di Subak-Abian Suci di Desa Gadungan, Kecamatan Selemadeg Timur, Kabupaten Tabanan
Farmers' Behavior Regarding Cocoa Cultivation in Subak-Abian Suci in Gadungan Village, East Selemadeg District, Tabanan Regency. The purpose of this study was to determine the behavior that includes the knowledge, attitudes and skills of farmers towards cocoa cultivation in Subak-Abian Suci, Selemadeg Timur District, Tabanan Regency. This study uses qualitative data analysis techniques. This research was conducted in Subak-Abian Suci, Selemadeg Timur District, Tabanan Regency from July 2020 to December 2020. The collected data were analyzed using descriptive analysis methods. The results showed that the behavior of farmers in cacao cultivation in Subak-Abian Suci, East Selemadeg District, Tabanan Regency is in the good category. This behavior is supported by high knowledge in cocoa cultivation, good attitude, and skilled skills.
Saluran dan Marjin Pemasaran Beras Putih Organik di Subak Jatiluwih, Desa Jatiluwih, Kecamatan Penebel, Kabupaten Tabanan
Marketing Channels of Organic White Rice in Subak Jatiluwih, Jatiluwih Village, Penebel District, Tabanan Regency. Organic white rice is rice produced by an organic process without the use of pesticides from the initial seed planting to processing into rice. organic white rice, namely rice that does not contain harmful chemicals. Subak Jatiluwih is used as the main attraction in the development of the Jatiluwih Tourism Village with its natural beauty in the form of wide terraced rice fields and terraces so that it becomes one of the best tourist destinations in Bali. This study aims to determine the marketing channel used by farmers and marketing agencies for organic white rice in Subak Jatiluwih and the efficiency of the marketing channel for organic white rice based on marketing costs and selling prices obtained by marketing agencies. The research location was conducted in Subak Jatiluwih, Jatiluwih Village, Penebel District, Tabanan Regency. The data used in this study are primary data and secondary data. Qualitative data analysis methods are used to determine existing marketing channels and quantitative analysis methods to calculate Farmer's share marketing margins, and efficiency. The results of this study are three marketing channels for organic white rice, namely marketing channel I farmer to consumer, marketing channel II farmer to collectors then to retailers then to consumers, and marketing channel III farmers to online retailers after that to consumers. On the marketing channel I the marketing margin is Rp.0 and the farmer's share is 100%. On the marketing channel II the marketing margin is 10,000 thousand and the farmer's share is 50% said to be more efficient than the marketing channel III. Based on the results of this study, it is hoped that farmers will sell organic white rice on channel I but still maintain good relations on marketing channels II and marketing channels III to expand the reach of farmers in marketing their organic white rice.
Hubungan Peran Kelompok Tani terhadap Peningkatan Produktivitas Kakao Kelompok Tani Merta Abadi (Kasus di Desa Ekasari, Kecamatan Melaya, Kabupaten Jembrana)
The Relationship between the Role of Farmer Groups and Increased Productivity of Cocoa Merta Abadi Farmer Group (Case in Ekasari Village, Melaya District, Jembrana Regency). One of the institutions developed to increase agricultural yields is farmer groups. By forming a group it will be easier to achieve the desired goals compared to working alone. This study aims to identify the role of farmer group relationships in increasing the cocoa productivity of the Merta Abadi farmer group with its role as a learning class, a vehicle for cooperation, and a production unit. This research is located in Ekasari Village, Melaya District, Jembrana Regency, Bali. The research sample is the entire population or members of the Merta Abadi cocoa farmer group and uses a qualitative descriptive analysis method. Based on the research results, the role of farmer groups in increasing cocoa productivity of the Merta Abadi farmer group is in the “Very Good” category. Based on the results of the chi-square test with a significance level of 0.1 or 10%, there is no significant relationship between the role of farmer groups in increasing the cocoa productivity of the Merta Abadi farmer group. The Merta Abadi farmer group is expected to be able to improve the facilitation function of farming and foster group collaboration with other parties. Farmer groups also need socialization for nearby farmers who have not yet joined farmer groups so that the number of members increases and it is hoped that this will help improve the welfare of farmers in Ekasari Village.
Strategi Pengembangan Usaha Garam di Desa Antiga Kelod, Kecamatan Manggis, Kabupaten Karangasem
Salt Business Development Strategy in Antiga Kelod Village, Manggis District, Karangasem Regency. The potential for production and demand for salt is increasing along with industrial development and increasing population. Salt business in Antiga Kelod Village, it is necessary to develop a strategy that aims to identify internal and external factors for the development of the salt business in Antiga Kelod Village. then formulate general strategies, alternative strategies, strategies priorities and appropriate program development strategies to be implemented in the salt business in Antiga Kelod Village. This study uses qualitative and quantitative research methods. The strategy formulation process is carried out through an analysis of the IE matrix, the SWOT matrix and the QSPM matrix. Based on the results of internal factor analysis, the main strength of the salt business in Antiga Kelod Village is the attractive product characteristics (0,32). The main weakness is the low interest of farmers in the recording and marketing of cooperatives that have not been effective (0,14). The external factor that becomes the main opportunity is the government's role in overcoming the problem of salt (0,40). The main threat is the presence of local salt competitors from other regions (0,22). Based on the results of the SWOT matrix analysis, there are nine alternative strategies.
Analisis Pengaruh Segmentasi Pasar terhadap Keputusan Pembelian Buah-buahan Lokal di Freshindo Sanglah
Analysis of the Impact of Market Segmentation on Local Fruit Purchase Decissions at Freshindo Sanglah. Market segmentation is the process of dividing a market into different groups to assist companies in determining appropriate marketing strategies and developing products or services that better align with consumer needs. This study aims to analyze the influence of geographic, demographic, psychographic, and behavioral market segmentation on local fruit purchase decisions at Freshindo Sanglah. The research employs interviewing, documentation, literature studies, and questionnaires for data collection and structural equation modeling with partial least squares (SEM-PLS) methodology for analysis. Test results indicate that geographical and behavioral segments partially and significantly impact purchasing decission, while demographic and psychographic segments are not significant. Recommendations that can be given is expanding online sales opportunities, diversifying local fruits offerings to compete against imported ones, and promoting the benefits and uniqueness of local produce to increase consumer awareness.
Analisis Faktor-faktor yang Mempengaruhi Keputusan Pembelian Produk Beras Organik di PT Bali Organik Internasional
Analysis of Factors Affecting the Decision to Purchase Organic Rice Products at PT Bali Organik Internasional. PT Bali Organik Internasional is engaged in agriculture including the management, marketing and distribution of agricultural products and organic plantations, one of which is organic rice. This research aims to analyze the factors that influence the decision to buy organic rice. This research targets consumers of organic rice products of PT Bali Organik Internasional. Sampling is carried out using a method, namely nonprobability sampling using the accindental sampling technique. Data analysis in this study is by using Structural Equation Modelling – Partial Least Square (SEM–PLS) using Partial Least Square (PLS) technique with formative constructive properties using warp–PLS 7.0 software. From the results of SEM- PLS analysis, it was obtained that the product criterion variable (X1) with a p-value of 0.009 has a strong significant influence on the purchase decision (Y). The marketing variable (X2) with a p-value of 0.037 has a significant influence on the purchase decision (Y). The consumer awareness variable (X3) with a p- value of 0.002 has a strong significant influence on the purchase decision (Y).
Strategi Pengembangan Agrowisata Lebah Etno Bali di Desa Baha Kecamatan Mengwi Kabupaten Badung Provinsi Bali
Strategy for the Development of Balinese Etno Bee Agrotourism in Baha Village, Mengwi District, Badung Regency, Bali Province. Lebah Etno Bali Agrotourism offers tourism activities related honey bee farm. As a new agritourism attraction, there are many potentials of tourism attraction can be created and optimized. Therefore Lebah Etno Bali Agrotourism needs some strategies to expand market share and develop agrotourism based business models. The study aimed to identify internal and external factors that influence the development of agrotourism and to formulate a strategy for the development of Lebah Etno Bali Agrotourism. This study uses a qualitative descriptive analysis method which includes interviews and observations as well as quantitative data which includes the IFAS, EFAS, IE, and SWOT matrices. The results showed that the I-E matrix analysis was in cell V, this position indicated that Lebah Etno Bali Agrotourism was in a position to hold and maintain. In this position, the strategies commonly used are market penetration strategies and product development strategies. The SWOT analysis resulted in four alternative strategies, namely: (a) Strength-Opportunity Strategy (expanding the market by highlighting tourist attractions and product excellence, and establish cooperation with the government, entrepreneurs, and travel agents in the development of agrotourism), (b) Strength-Threat Strategy (improve accessibility to support the convenience of tourists when visiting Lebah Etno Bali Agrotourism, and product diversification to attract tourists), (c) Weakness-Opportunity Strategy (improve agrotourism support facilities to support the convenience of tourists optimizing promotional activities on Lebah Etno Bali Agrotourism to reach a wider market share), (d) Weakness-Threats Strategy (conduct training for agrotourism employees to improve the quality of human resources developing tourist attractions based on environmental sustainability to attract tourists).
Potensi Pengembangan Agrowisata Ngrowo Bening di Kota Madiun
Potential for Development of Ngrowo Bening Agrotourism in Madiun City. Agrotourism is one type of tourism that has the potential to be developed in Indonesia. The use of vacant land in Ngrowo Bening has brilliant potential. The lack of promotion is one of the main causes of Ngrowo Bening agrotourism. The purpose of this study is to analyze the potential, constraints, and appropriate strategies to be applied to the development of Ngrowo Bening Agrotourism. The method used in this study is an analysis method using IFAS and EFAS tables then interprized in the SWOT and QSPM. The results of the analysis obtained on internal factors are the main strength, namely the existence of a green house that visitors can use as an educational tool (0.46). The main drawback is the lack of location compliance (0.90). The main potential is that it can help improve the economy (1.08). The main threat is unpredictable climatic conditions (1,32). The priority of the selected strategy is: to use green houses as a means of education. And the advice given by the author is that Ngrowo Bening Agrotourism requires investors to build facilities and the many levels of social media users should be used to provide interesting information and promotions.
Pengetahuan Sikap dan Keterampilan Petani dalam Budidaya Tembakau Setelah Mengikuti SL-GAP di Subak Gede Sukawati Kecamatan Sukawati Kabupaten Gianyar
Knowledge Attitudes and Skills of Farmers in Tobacco Cultivation After Following SL-GAP in Subak Gede Sukawati, Sukawati District, Gianyar Regency. SL-GAP is a program implemented to overcome problems in tobacco cultivation in Subak Gede Sukawati. The purpose of this study was to determine the knowledge, attitudes and skills of farmers in tobacco cultivation after attending SL-GAP. The selection of the location with the purposive method, the research was conducted for 4 months, the number of respondents was 50 people and used qualitative descriptive data analysis methods. Assessment of knowledge, attitudes and skills using scores. Based on the discussion, the results obtained are that knowledge is categorized as high with a percentage of farmers as much as 54%, attitudes are in the category agree with the percentage of farmers as much as 40%, and the skills of farmers in tobacco cultivation in the field are categorized as good with a percentage of farmers as much as 27%, farmers are considered skilled in tobacco cultivation. Knowledge on fertilization is increased again, farmers do not understand the impact of using excess fertilizer and pay attention to plants from pests. Some farmers' attitudes need to be changed so they don't follow the previous cultivation method too much. Skills need to be retrained so that farmers use fertilizers according to recommendations, carry out irrigation and carry out pest control properly.
Implementasi Prinsip Good Corporate Governance dalam Tata Kelola di Perumda Kerta Bali Saguna
Implementation of Good Corporate Governance Principles in the Governance of Perumda Kerta Bali Saguna. Good Corporate Governance (GCG) is a system, pattern, and process in organizing an institution or company in order to achieve the goals of the company concerned. Regional Public Company Kerta Bali Saguna is a renewal and restructuring of the form of a Bali Regional Company in accordance with the Regional Regulation of the Governor of Bali Province in 2022 to maximize the function of Regional Owned Enterprises. With this renewal, Perumda is in the adjustment stage so that the purpose of this research is to find out the extent to which the implementation of GCG principles has been achieved and the achievement of implementing governance through self-assessment scoring at Perumda Kerta Bali Saguna. This study uses qualitative research methods, the source of information comes from primary and secondary data then the results of the data are presented in a descriptive form. Primary data was obtained by means of structured interviews using self-assessment questionnaires and secondary data in the form of supporting documents such as financial reports, annual reports, work plan documents, cooperation documents, and other important documents. Respondents were selected purposively with consideration of important positions that could provide correct, clear and transparent answers. Selected resource persons are the Board of Trustees, Director of Operations, Director of Finance, Operations Manager, and Head of the Trading Industry Business Unit. The data analysis technique used is the interval assessment weight obtained from interviews and supporting documents for each assessment variable. The results of this study prove that the implementation of GCG principles at Perumda Kerta Bali Saguna has implemented good governance, it's just that it doesn't have its own specific guidelines and the achievement of the self-assessment score is 72.66 with a fairly good classification.
Hubungan Beban Kerja dan Budaya Organisasi serta Perceived Organizational Support terhadap Kinerja Karyawan PT Bank Pembangunan Daerah Bali
The Relationship of Workload and Organizational Culture and Perceived Organizational Support on Employee Performance of PT Bank Pembangunan Daerah Bali. Human resources are crucial to the success of an organization. Effective management of human resources is the key to achieving organizational goals. PT Bank Pembangunan Daerah Bali (BPD Bali) is a company engaged in banking that requires employee performance to advance the company. The purpose of this study is to identify the relationship between workload and organizational culture and perceived organizational support on employee performance of PT BPD Bali. The sample of this study used proportional random sampling technique with a total of 72 people. Research data obtained from the results of a questionnaire with a questionnaire. This research was processed using Structural Equation Modeling (SEM) data analysis with the Smart PLS 4 program as the analysis tool. The results of this study indicate that workload has a negative and significant relationship to employee performance, which means that if workload increases, it will reduce the potential performance of employees and organizational culture and perceived organizational support have a positive and significant relationship to employee performance, meaning that the organizational culture and organizational support perceived by employees is good and strong, it will increase the potential of the performance of BPD Bali employees themselves. PT BPD Bali is advised to pay attention to the portion of employee workload, optimize organizational culture, and increase organizational support for employees.
Strategi Pengembangan Kebun Percobaan Fakultas Pertanian (KPFP) Universitas Udayana sebagai Rekreasi Edukasi Pertanian (Agroedutourism)
The Development Strategy of Udayana University Faculty of Agriculture Experiment Garden As An Agricultural Education and Recreation. As an effort to advance and enhance the existence of the Udayana University Faculty of Agriculture Experiment Garden (KPFP), agro-tourism activities with the concept of agricultural education recreation (agroedutourism) are considered appropriate to be applied in the Faculty of Agriculture Experiment Garden (KPFP) of Udayana University. Therefore, this research is needed to analyze the strategy and potential in developing the Udayana University Faculty of Agriculture Experiment Garden as an agricultural education recreation (agroedutourism). Locations were determined using the deliberate method with qualitative quantitative descriptive analysis methods. Both internal and external factors illustrate the position of the Experimental Garden of the Faculty of Agriculture (KPFP) of Udayana University in the development of agricultural education recreation, currently at a high position. IFAS matrix value was obtained at 3.17 and EFAS matrix value was obtained at 3.09. illustrate that in developing agricultural education recreation (agroedutourism), the Experimental Garden of the Faculty of Agriculture (KPFP) of Udayana University has strong internal conditions and has a high ability to take advantage of opportunities and overcome threats from external parties.
Tingkat Kerentanan Penghidupan Nelayan Pantai Kedonganan dalam Menghadapi Variasi Musim di Kabupaten Badung
The Level of Livelihood Vulnerability of Kedonganan Coast Fishermen in Facing Seasonal Variations in Badung District. Seasonal changes result in shifts in fishermen's fishing patterns and make water conditions difficult to predict. The phenomenon of the west and east seasons is a barrier for fishermen on Kedonganan Beach in looking for marine products. As a result of seasonal changes, fishermen must be alert to changes in nature and weather. The aim of this research is to analyze the income of fishermen in the normal, east and west seasons and estimate the value of fishermen's vulnerability in facing seasonal variability on Kedonganan Beach, Kuta District, Badung Regency. The research method used in this research is the multiple linear regression analysis method using the classic assumption test using SPSS version 25 and calculating the vulnerability index using the Livelihood Vulnerability Index (LVI) calculation. The results of this research show that Based on the results of the previous discussion, it can be concluded that the average annual income of fishermen is IDR 52,758,999, with the lowest to highest income occurring in the west season (IDR 14,886,413), east season (IDR 18,149,694), and summer season (IDR 19,722,892). Fishermen's income is higher in the normal and eastern seasons than in the western season, even though the selling price of fish in the eastern season is cheaper than in other seasons. Regression analysis shows that factors such as the number of days at sea, distance traveled, working hours at sea, and experience as a fisherman influence the income of fishermen on Kedonganan Beach, with an independent variable contribution of 72.9%. The LVI values for the Putra Bali (0.387), Ulam Sari (0.371), Wana Segara Kertih (0.363), Segara Ayu (0.366) and Kerta Bali (0.384) fishermen groups indicate that the fishermen groups on Kedonganan Beach are in the category of being vulnerable to seasonal variability.
Analisis Saluran Pemasaran Gabah di Desa Singapadu Gianyar
Analysis of Marketing Channel on Grain in Singapadu, Gianyar. The marketing channel for paddy rice by farmers in Singapadu village, Gianyar, still relies on the intervention of middlemen. The "ijon" system, which is the main marketing channel, causes paddy rice prices to often fluctuate from high to very low. This results in farmers still being highly dependent on middlemen despite the inefficiency of the marketing channel through middlemen. The purpose of this research is to determine how the marketing channels for paddy rice from producers to consumers operate, and to conclude which marketing channel is the most efficient for farmers to choose. The analysis methods used in this research are quantitative and qualitative analyses with a descriptive approach. Research instruments used include interviews, surveys, and literature studies. Interviews were conducted by visiting the research location directly, with 67 farmer respondents and 16 marketing institution respondents. The results of the study show that efficient marketing can be achieved when the marketing has a short marketing chain, where there are three marketing channels involving farmers, middlemen, rice mills, collectors, and retailers. The most efficient marketing criteria are found in Channels I and III, with farmer shares of 44% and 41%, respectively, and the same margin of Rp.700,000. In contrast, marketing Channel II has a margin of Rp.775,000 and farmer shares less than 40%, making it inefficient.
Analisis Mekanisme dan Kinerja Rantai Pasok Beras Putih Organik di PT. Bali Sri Organik Kabupaten Badung
Mechanism and performance analysis of organic white rice supply chain in PT. Bali Sri Organik Badung Regency. Organic rice is an important food commodity because it is a staple food for people, especially in Bali. There is a gap between demand and supply for organic rice, especially organic white rice, so it is necessary to pay attention to the chain cycle that moves from producers to final consumers. The condition and management of the organic white rice supply chain is an important aspect that needs to be considered to maintain its continuity and availability, so as to achieve a balance between demand and supply of organic white rice. The purpose of this study was to analyze the supply chain mechanism for organic white rice and to analyze the performance of the supply chain for organic white rice in PT. Bali Sri Organik, Badung Regency. Identification of supply chain mechanisms for organic white rice was carried out through interviews which were then analyzed using the Food Supply Chain Networking (FSCN) and measurement of supply chain performance by looking at margins and marketing efficiency of the organic white rice supply chain. The research results show that the marketing target for organic white rice is the domestic market, the organizational structure consists of partner farmers as grain suppliers, Bali Sri Organik as producers, wholesalers and retailers. The transaction system with partner farmers is pay later in cash and wholesalers and retailers in the form of invoices. The ordering system is carried out by pre-order, the process of distributing goods and paying transportation costs is carried out by Bali Sri Organik to wholesalers and retailers. The performance of the organic white rice supply chain is based on efficient marketing margin in channel 1. Meanwhile, marketing efficiency is efficient in every channel, because each institution in the supply chain has allocated its marketing costs well.
Analisis Faktor-Faktor yang Mempengaruhi Pendapatan Petani Padi di Subak Munggu Tegallantang Kabupaten Badung
Analysis of factors influencing the income of rice farmers in Subak Munggu Tegallantang, Badung Regency. Subak Munggu Tegallantang is one of the subaks located in Badung Regency. Rice is the main commodity grown in this region. This research aims to analyze the cost structure of rice farming in Subak Munggu Tegallantang, determine the income of rice farming in Subak Munggu Tegallantang, and examine the factors that influence rice farming income in Subak Munggu Tegallantang. This research was conducted for four months in Subak Munggu Tegallantang, data collection methods included interviews and documentation, which were analyzed using quantitative and qualitative descriptive with the help of the SPSS 27 program. The results of this research show that the cost structure of rice farming in Subak Munggu Tegallantang consists of fixed costs with an average -an average of IDR 222,642.42 and variable costs with an average of IDR 2,626,122.73 with total costs of IDR 2,848,765.15. The average income of farmers in Subak Munggu Tegallantang is IDR 16,516,537.88. And from hypothesis testing using the t test, it is known that farming costs (X1) do not have a significant effect on farmer income, while land area (X2) and selling price (X3) have a significant effect on rice farmer income in Subak Munggu Tegallantang.
Tataniaga Ikan Tongkol di Tempat Pelelangan Ikan Kecamatan Muncar Kabupaten Banyuwangi
Tuna Marketing in Fish Auction Muncar District, Banyuwangi Regency. The trade system for tuna is faced with the long channel of the trade system that has been formed so far. This research aims to determine the marketing channels, marketing functions, marketing efficiency, as well as the structure and behavior in the marketing of tuna in TPI Muncar District. There are 16 fishermen and eight traders as respondents. The data collected are primary data and secondary data using the methods of observation, interview, and documentation. The result of research show that there were three marketing channels for tuna, namely fishermen – collectors – wholesalers – retailers – consumers (channel I) totaling nine fishermen, fishermen – wholesalers – home industry (channel II) totaling seven fishermen, and fishermen – retailers – concumers (channel III) totaling 16 fishermen. Trading functions include the exchange functions, physical functions, and facility functions. Based on the analysis, channel II is the most efficient channel with the smallest trading margin (IDR 3,000.00/kg), the largest farmer’s share (85%), and the largest profit and cost ratio (3.28). The overall structure of tuna market is close to monopolistic market. The pricing system is carried out by bargaining agreement and the cooperation between marketing agencies is well established. Suggestions that can be given are need the local government support in terms of capital and fishermen must be able to take advantage of the fish market facilities that have been provided.
Saluran dan Efisiensi Pemasaran Pisang Barangan di Kecamatan Siantar Martoba Kabupaten Pematangsiantar
Channel and Marketing Efficiency of Berangan Bananas in Siantar Martoba District, Pematangsiantar Regency. Barangan Bananas are an agricultural commodity that is widely cultivated in Siantar Martoba District, Pematangsiantar Regency. This study aims to determine the marketing channels of Barangan Bananas, the efficiency of marketing channels based on marketing margins and farmer's share as well as obstacles encountered by farmers. The sample determination technique uses simple random sampling with a total sample of 33 farmers, while the determination of traders using the snowball sampling method is carried out by census. The results showed that there were four marketing channels for Pisang Barangan carried out by Banana Barangan farmers in Siantar Martoba District. The four marketing channels of Pisang Barangan are classified as efficient, but the marketing margin in marketing channel IV has the smallest margin value and the farmer's share of marketing channel IV has the highest percentage. The obstacles experienced by Banana Barangan farmers consist of cultivation/technical, social, and economic aspects. Banana Barangan farmers in Siantar Martoba District are advised to remain focused on using marketing channels I, II, and III because the sales volume covers 99.43% and the marketing channels are relatively efficient.
Bauran Pemasaran Bibit Kelapa Sawit di PT Putra Bangka Mandiri
Marketing Mix Oil PalmSeeds in PT Putra Bangka Mandiri. The marketing mix is a combination of four variables that are the core of the company's marketing system consisting of: product, price, distribution, and promotion. PT Putra Bangka Mandiri is the largest seed supply company in Bangka Belitung Province, this is an opportunity for the company in oil palm cultivation, therefore the company needs to know the marketing strategy to develop its business through marketing mix. The aim of the research is to determine the marketing mix PT Putra Bangka Mandiri. The research location was selected intentionally (purposively). The data types include primary and secondary. The data were collected by interview and documentation. Data were analyzed descriptively and qualitatively. Based on the research results, it was found that the marketing mix carried out by the company for the products used by PT Putra Bangka Mandiri has three varieties, namely Sriwijaya5, Simalungun and PPKS 540 but what will become a mainstay in 2020 is the Sriwijaya5 variety, with a total production of 100.000 seeds. Nurseries must meet the requirements after going through the two stages of the pre-nursery and main-nursery nursery proces. The selling price is determined based on the production costs used and the market price with a purchase price of IDR 45.000/seed. Distribution is carried out directly until the goods reach consumers without going through intermediaries. Promotion carried out by PT Putra Bangka Mandiri uses word of mouth promotion, namely communication from people such as friends, neighbors, co-workers and family members who are sources of messages and recipients of messages in non-commercial ways about a product, service or brand that can build consumer trust. The advice needed by PT Putra Bangka Mandiri can develop a variety of promotions such as online, seminars, events.
Analisis Kepuasan Konsumen dalam Pembelian Sayur Segar Secara Online pada Platform Sayurbox di Kota Denpasar
Analysis of Consumer Satisfaction in Purchasing Fresh Vegetables Online on the Sayurbox Platform In Denpasar City. The company produces goods and services according to the needs and desires of consumers in order to achieve consumer satisfaction. Vegetables are the food needs of the community needed to meet daily nutrition in order to maintain a healthy body. Consumer satisfaction is very important for a business, if a customer is satisfied with what is being sold, they will become loyal customers and will recommend it to others. The object of this research is consumers selling fresh vegetables online, especially at SayurBox. This research is located in Denpasar City, Bali Province. The data collection method used was a questionnaire distributed to 30 consumers who live in Bali and have shopped at SayurBox at least once a month. The data analysis technique used is Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI). The results showed that the value of the Customer Satisfaction Index (CSI) for consumers using the SayurBox platform was 89.43%. This means that customers are very satisfied with the service for purchasing vegetables online on the SayurBox platform.
Pemanfaatan Digital Marketing Bagi Pengembangan Usaha Tanaman Buah dalam Pot (Tabulampot) di Provinsi Bali pada Era Industri 4.0
The Use of Digital Marketing for Development of Potted Fruit Plants (Tabulampot) Business in Bali Province at Industrial Era 4.0. Digital marketing is a marketing technique utilizing digital technology that can adapt to market conditions in the industrial era 4.0. The purpose of the study was to determine the use of the digital marketing mix 4C, digital marketing platform used by potted fruit plants (tabulampot) businesses in Bali Province with a qualitative descriptive method, and analyze the relationship between convenience, content, response, security, and trust in product purchasing decisions in digital marketing for the tabulampot business in Bali Province using the Structural Equation Modeling-Partial Least Square (SEM-PLS) method. The results of the study show 1) All tabulampot businesses have utilized the 4C digital marketing mix, although its implementation has not been maximized. 2) The most used digital marketiing platform by tabulampot businesses in Bali Province is Whatsapp and Google Business. 3) Convenience, content, response, and security have an insignificant relationship, while trust has a significant relationship with product purchase decisions in digital marketing tabulampot business in Bali Province. Based on these results, it is suggested that tabulampot entrepreneurs in Bali Province pay more attention to the currency aspect, use more types of digital marketing platforms, and also pay more attention to customer trust to marketing their products.
Peran Bantuan Modal terhadap Pendapatan Rumah Tangga Wanita Tani Anggota Kelompok Usaha Bersama Tenggiri Wahana di Desa Ketewel, Kecamatan Sukawati, Kabupaten Gianyar
The Role of Capital Assistance for Women Farmers, Members of Joint Business Group Ctenggiri Wahanaon Farmer's Household Income (Case study in Ketewel Village, Sukawati District, Region of Gianyar). Fish processing is an activity carried out by women farmers to help the family economy. Improving the economy of women farmers, KUB Tenggiri Wahana contributes and plays a role in providing capital to support the economic development of women farmers in their area. This aims to increase the household income of women farmers, members of KUB Tenggiri Wahana and their families. Reviewing and analyzing the data in this study, quantitative descriptive analysis methods were used. Based on the studies and analyzes that have been carried out, it is concluded that the household income structure of the woman farmer members of KUB Tenggiri Wahana is about to farm income of Rp 14,389,410 a year (18,35%), the average non-farm income of Rp 41,200,000 a year (52,54%), income from fish processing is about to Rp 22,831,831 a year (29,11%) of the total income of the farmer's household. The role of capital assistance in fish processing in the form of income contribution of pindang fish is about to Rp 22,831,831 a year (29,11%) of the total income of farmers' households a year. In this study, it is recommended that the use of capital assistance and fish processing techniques can be monitored then the quantity and quality of pindang fish increases.
Pengaruh Sosial Media Instagram terhadap Keputusan Pembelian Produk Madu Efi
The Influence of Instagram Social Media on the Purchase Decision of Efi's Honey Products. Efi's garden is one of the businesses that market and promote their products, namely Efi's Honey products through social media, especially Instagram. This study aims to analyze the social media characteristics of Kebun Efi's Instagram and to determine the effect of Instagram social media on purchasing decisions for Madu Efi's products. The sampling technique used was the distribution of accidental sampling questionnaires to every Instagram followers of Kebun Efi who had purchased and consumed Efi's Honey products.From the results of the analysis after being modified so that it was found that on the social media characteristics of Instagram on the communication indicators the remaining parameters were the parameters "content containing efi honey product information" (X2.1) and "use of attractive taglines" (X2.2) meaning that these two parameters is the one that most influences the communication indicator in reflecting the characteristics of Instagram social media while on the collaboration indicator that the parameter "there are direct messages (DM) for questions and information about products" (X3.2) which most influences the collaboration indicator in reflecting the characteristics of Instagram social media. In the connection indicator, all parameters affect these indicators in reflecting the characteristics of social media Instagram. This means that the parameters contained in the connection indicator also most influence the consumer's decision to buy EFI honey products. Social media Instagram has a significant effect on purchasing decisions seen from the t-statistics value of 11.322 and the p-value of 0.000. The advice given is that farm management must always be sensitive to current trend developments and to always look for reference ideas for creating interesting content themes so that they are not monotonous and boring. This is done to maintain consumer interest in buying efi honey products.