The Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) is published by the Agribusiness Study Program, Faculty of Agriculture, Udayana University, which is published regularly in publications (January, April, July and October). The purpose of the e-JAA conversation is a diffusion effort from the results of research / studies on a cluster of agribusiness and agro-tourism sciences conducted by researchers, students, academics, and the general public. In each issue of e-JAA there are 15-20 scientific articles. Published scientific articles must fulfill several requirements taken by formal / predetermined templates, pass through the selection process through peer-review, and the topics discussed must be in accordance with the focus and scope set. The author is expected to submit his written work that has never been published, is being reviewed or is being published to be published in a journal or other media in full. The scope of e-JAA includes the following fields: business development, community development, subak systems and agro-tourism engineering, agribusiness cooperatives.
Agribusiness Study Program, Faculty of Agriculture, Udayana University
Karakteristik Sosial Ekonomi Masyarakat Nelayan Tradisional Desa Pengambengan Kecamatan Negara Kabupaten Jembrana Provinsi Bali
Socio-Economic Characteristics of the Traditional Fishermen Community of Pengambengan Village, Negara District, Jembrana Regency, Bali Province. Pengambengan Village is one of the coastal areas in the Province of Bali. The research objective was to determine the social characteristics and economic characteristics of the fishermen community in Pengambengan Village. The sampling technique used purposive sampling with a total sample of 93 fishermen. Data collection in this study used a survey method using structured questionnaires and was carried out from the end of May to the end of June 2022. The results showed that traditional fishing communities have social characteristics, including collaborating with fishermen in providing initial capital for going to sea, having close communication with fellow fishermen, and even though the social status of traditional fishermen is different, they still have the same rights within the fishermen group. The economic characteristics of fishermen seen from the income earned are the poor with an average monthly income of Rp1,534,132.62/respondent with an R/C ratio of 1.25, which means that fishing is economically feasible to do even though it is still not profitable. Therefore fishermen need to get assistance to increase knowledge about the use of modern technology in fishing in order to reduce costs and risk of losses experienced.
Strategi Pengembangan Agrowisata Segening di Desa Pancasari Kecamatan Sukasada Kabupaten Buleleng
Development Strategy of Segening Agrotourism in Pancasari Village, Sukasada District, Buleleng Regency. Segening Agrotourism is managed by the Segening farmer group in Pancasari Village, Sukasada District, Buleleng Regency. This agrotourism is aimed at every group, both individuals and families who want to try nature tourism, namely picking strawberries directly. This study aims to identify internal factors and external factors owned by Segening Agritourism and later determine alternative agritourism development strategies. The data analysis used is IFAS Matrix analysis, EFAS Matrix, IE Matrix and SWOT Matrix. The results showed that internal factors had seven strength factors and six weakness factors. While external factors there are five opportunity factors and three threat factors. The results of the IFAS analysis show that the highest score of strength factors is farmers who are friendly to visiting tourists and the main weakness is the limited toilet and shop facilities. While the results of the EFAS analysis, the main opportunity factor is the interest of visitors to come back at a later time and the main threats faced are competition with similar agritourism and erratic rainfall and climate. The results showed that Segening Agrotourism has moderate internal conditions and a high ability to take advantage of opportunities and overcome threats from external parties. The results of the SWOT analysis obtained two SO alternative strategies, two WO alternative strategies, one ST alternative strategy, and one ST alternative strategy.
Efisiensi Pemasaran Beras Organik di PT Bali Sri Organik
Marketing Efficiency of Organic Rice in PT Bali Sri Organik. PT Bali Sri Organik (PT BSO) is a company that has been producing and marketing organic rice since 2012 and has been certified organic by LeSOS, ICERT, and ACT. The company partners with several subaks in the Bali region in developing organic rice. This study aims to examine marketing channels and margins, producer's share and analyze the marketing efficiency of organic rice from PT BSO. In analyzing marketing efficiency, this research is limited to white and red rice marketing channels in the Bali region. The types of data used in this study include quantitative and qualitative data, while the data sources come from primary and secondary data. Methods of data collection using interviews with key informants and documentation. Data analysis uses qualitative analysis to examine marketing channels and quantitative analysis to analyze marketing margins, producer's share and marketing efficiency. The results of the study show that there are three marketing channels at PT BSO, namely: channel 1 (producer - final consumer); channel 2 (producer – retailer – final consumer) and channel 3 (producer – wholesaler– retailer – final consumer). In 2022 PT BSO distributes 5,920 kg of rice, channels 2 and 3 are the marketing channels with the largest sales volume, respectively 42% and 51% of total sales. On channel 1 there is no marketing margin because producers sell directly to consumers. The smallest margin for white rice is in channel 3 of Rp. 6,270/kg with a margin percentage of 25.83%, while the smallest margin for red rice is in channel 2 of Rp. 4,967/kg with a margin percentage of 18.89%. The highest producer's share is in channel 1 of 100% for both types of rice. From the three types of channels, channel 3 is the most efficient marketing channel with a value of 8.81% for white rice and 7% for red rice. In addition, channel 3 has a large sales volume with the lowest marketing costs. Based on this research, it can be suggested to PT BSO to increase sales on channel 3.
Pengaruh Social Media Marketing terhadap Minat Beli dan Loyalitas Konsumen Kopi di Glas Macher Coffee Jakarta
The Influence of Social Media Marketing on Buying Interest and Consumer Loyalty of Coffee at Glas Macher Coffee, Jakarta. Social media marketing is one of the marketing strategies in the digitalization era. This study aims to: 1) analyze the effect of social media marketing on the buying interest of coffee at Glas Macher Coffee Jakarta; 2) Analyzing the direct effect of social media marketing on consumer loyalty, as well as the indirect effect of social media marketing on consumer loyalty through mediation of interest in buying coffee at Glas Macher Coffee Jakarta. 3) Analyze the effect of purchase intention on consumer loyalty at Glas Macher Coffee Jakarta. This research was conducted at Glas Macher Coffee Jakarta from October to December 2022. The population in this study were followers of Glas Macher Coffee social media accounts, totaling 3,935 followers. The sample is determined based on the Slovin formula of 95 respondents. Data were analyzed using the Structural Equation Model (SEM) using the smartPLS 3.0 application. The results of the study show that: 1) Social media marketing has a positive and significant effect on consumer buying interest. This shows that increasing the quality and content of social media marketing will increase consumer demand to buy 2) Purchase intention has a positive and significant effect on consumer loyalty. Increasing consumer buying interest will increase consumer loyalty, 3) Social media marketing has a positive and significant effect on consumer loyalty. Social media marketing has a significant effect on consumer loyalty mediated by consumer buying interest.
Strategi Pengembangan Usaha Kedai Kopi Karakter Kopi di Kecamatan Denpasar Selatan Kota Denpasar
Coffee Shop Business Development Strategy Karakter Kopi In South Denpasar District, Denpasar City. Karakter Kopi is one of the most popular coffee shops in Tukad Barito area. Karakter Coffee challenge is the increasing number of new coffee shop competitors, so it is necessary to develop a business strategy to increase competitiveness. The research was conducted at Kopi Character in South Denpasar from February to April 2023. The number of key informants was 15 informants, the data were analyzed descriptively based on the IFAS, EFAS, IE Matrix and SWOT Matrix methods. The aims of this research are: 1) Identify what are the internal and external factors that effects Karakter Kopi's business development 2) Analyzing the grand strategy in developing Karakter Kopi's business, and 3) Analyze the alternative strategies that can be applied. The research results are as follows: 1) The internal factor that becomes the main strength of Karakter Kopi is the unique and strong concept, while the weakness of Karakter Kopi is the relatively higher price compared to nearby competitors. The external factor that becomes the main opportunity for Karakter Kopiis the high public interest in coffee. Meanwhile, the strongest threat that Karakter Kopi gets is the ever-increasing price of basic commodities. 2) The results of the study show that the company's position is in cell II so that the grand strategy that should be used are product development, market development and market penetration strategy. 3) The alternative strategy obtained from the SWOT matrix analysis are; S-O Strategy (Strength-Opportunities), WO Strategy (Weakness Opportunities), ST Strategy (strengths-threats), WT Strategy (weaknesses-threats).
Strategi Pemasaran Agrowisata Belantih Coffee Farm di Desa Belantih Kecamatan Kintamani Kabupaten Bangli
Marketing Strategy of Belantih Coffee Farm Agrotourism in Belantih Village, Kintamani District, Bangli Regency. Seeing that the marketing activities that have not been optimized by the agro-tourism manager have caused a decrease in visitors to Belantih Coffee Farm Agrotourism, so that this company can again increase the number of tourist visits, an appropriate marketing strategy formulation is needed. This study aims to identify internal and external factors, alternative strategies, and formulate the right marketing strategy for Belantih Coffee Farm Agrotourism using IE and SWOT matrix analysis. This research was conducted in Belantih Village, Kintamani District, Bangli Regency from April to June 2023. This research is a type of qualitative and quantitative research. Based on the results of the SWOT matrix analysis, there are 5 alternative strategies that can be carried out by agritourism parties, namely through the SO, WO, ST, and WT strategies. The SO strategy is to expand the market by highlighting the advantages of existing products and tourist attractions, utilizing advances in information technology in conducting promotional activities through Instagram social media. The WO strategy is to optimize promotional activities at Belantih Coffee Farm Agrotourism with technology well to reach a wider target market. The ST strategy is to develop a more attractive tourism concept for visitors. The WT strategy is to add tourist attractions such as photo spots, outbound, home stays and other attractions so as not to lose competitiveness with other tourist attractions.
Upaya Pemberdayaan Wanita Tani Pengolah Keripik Gadung pada Kelompok Rahayu di Desa Joho Kecamatan Kalidawir Kabupaten Tulungagung
Rahayu Group in Joho Village Kalidawir Subdistrict Tulungagung Regency. Rahayu Group is formed based on The Prosperous Family Income Improvement Program by KB Village. The purpose of this research is to find out the empowement effort of women farmer who make gadung’s chips on Rahayu Group in Joho Village, Kalidawir Subdistrict, Tulungagung Regency, according to four empowerment. The sample size are 38 members of Rahayu Group. Collecting data methods include (1) Interviews with respondents and key informants (2) Observations (3) Documentation. Data analysis include quantitative analytics and qualitative analytics. Based on all of the empowerment effort of women farmer who make gadung’s chips on Rahayu Group by human empowerment, business empowerment, environment empowerment, and organization empowerment it could be said that empowerment are in good categories. It can be proved that most of women farmer have could implement the substance to be gained during empowerment process into home industry individually nor is on organization. The advice that can be given in this study i.e do business trip to a succesful gadung’s chips home industry in another place, women farmer who make gadung’s chips can consider to applying for a loan to grow their business, and the department of agriculture can provide guidance for organic fertilization and giveaways of gadung tuber seedlings, Rahayu Group makes the written rules and norms. As well as to the next researcher can explorer empowerment aspect and empowerment object.
Analisis Usahatani Cengkeh di Desa Banyuatis Kecamatan Banjar Kabupaten Buleleng
Analysis of Clove Farming in Banyuatis Village Banjar District Buleleng Regency. Clove plant is a type of plantation that is widely cultivated in Banyuatis Village, Banjar District, Buleleng Regency. This study aims to analyze the income of clove farming in Banyuatis Village, Banjar District, Buleleng Regency. This study used primary and secondary data. The sample determination technique in this study is purposive sampling, namely choosing a sample of 30 people by considering the criteria, namely (1) Clove farmers who have their own land, (2) Clove farmers whose crops have produced. The results of the study from the average income of clove farmers and the average land of 42 acres in Banyuatis Village, Banjar District, Buleleng Regency amounted to Rp 10,564,559 per year per respondent.
Motivasi Petani Mempertahankan Lahan Sawah dari Alih Fungsi Lahan (Kasus Subak Tengaling, di Desa Pejeng, Kecamatan Tampaksiring, Kabupaten Gianyar)
The Motivation of Farmers to Defend Paddy Fields from Land Conversion (The Case of Subak Tengaling, Pejeng Village, Tampaksiring District, Gianyar Regency). The agricultural sector is a sector that plays a big role in terms of food availability and suitability. However, population growth and development dynamics have shifted land use which eventually poses problems. Changes in the use of agricultural land to non-agricultural can also be referred to as land conversion. Land function change or commonly referred to as land function change is a change in the function of part or all of the land area from its original function (according to plan) to other functions that have a negative impact (problem) on the environment and the potential of the land itself. Bali itself, it is not spared from the impact of land conversion. This can be seen from year to year the land area in Bali continues to decline, this is due to the rapid growth of the tourism sector in Bali. Gianyar Regency is one of the regions in Bali Province whose tourism development is very rapid, one of which is Ubud District, Gianyar Regency which is a tourism center area that causes the surrounding area to be affected by land conversion. Pejeng Village, which is one of the villages in Tampaksiring District, Gianyar Regency, is affected by the rapid development of tourism in Gianyar Regency. The location of Pejeng Village, which is the border between tourism centers in Ubud, has caused many investors to hunt for productive land in this area. What is interesting here is that farmers continue to maintain their land, so it is interesting to conduct research on the motivation of farmers to defend their fields from land conversion in Pejeng Village, Tampaksiring District, Gianyar Regency.
Analisis Finansial Usaha Pengolahan Stroberi (Fragaria sp.) (Studi Kasus: PT. Strawberry Corps Indonesia di Desa Pancasari, Kecamatan Sukasada, Kabupaten Buleleng, Provinsi Bali)
Financial Analysis of a Strawberry (Fragaria sp.) Processing Business (A Case Study: PT. Strawberry Corps Indonesia in Pancasari Village, Sukasada District, Buleleng Regency, Bali Province). Processing of agricultural products is an activity that changes the form of agricultural products to other conditions in order to last longer (durable), prevent unwanted changes, or for other uses. This includes food processing and industrial processing. Processing of agricultural products is very important for commodities that are perishable, such as strawberries. So, the development of strawberry processing business is important to study. This study aims to determine the business profile and financial analysis of the strawberry processing business unit at PT. Strawberry Corps Indonesia. PT. Strawberry Corps Indonesia is a business engaged in agro-tourism and processing of agricultural products, especially strawberry commodities, located in Pancasari Village, Sukasada District, Buleleng Regency, Bali Province. PT. Strawberry Corps Indonesia is a business that has an upstream to downstream concept starting from the production process (cultivation) of strawberries, tourism and educational activities, waste management, community development, to post-harvest processing. The results of the financial analysis of the strawberry processing business unit of PT. Strawberry Corps Indonesia are a healthy business with an average profit value of IDR 9,930,667 in a month during 2022, with an average profit margin of 36% and a Net B/C Ratio of 1.57. These results indicate that the strawberry processing business unit PT. Strawberry Corps Indonesia has a healthy and relatively growing finances.
Pendapatan Usahatani Labu Siam sebagai Komoditi Pokok Petani di Desa Sukawana Kecamatan Kintamani Kabupaten Bangli
Income of Siamese Pumpkin Farming as the Main Commodity of Farmers in Sukawana Village, Kintamani District, Bangli Regency. The development of agriculture in Sukawana Village is characterized by the phenomenon of switching the main commodity from orange to chayote which is done by the majority of farmers in Sukawana Village. The purpose of this study was to determine 1) analyze the income of chayote farming as the main commodity of farmers in Sukawana Village, Kintamani District, Bangli Regency, 2) analyze the feasibility of chayote farming as the main commodity of farmers in Sukwana Village, Kintamani District, Bangli Regency. The sample of this study amounted to 30 respondents using purposive sampling technique. Data in this study were obtained through interviews and observations. The data obtained were analyzed using the formula of production costs, revenue, income and farm feasibility analysis. The results showed that the income obtained from chayote farming cultivated by Sukawana Village farmers with an average area of 0.25 Ha amounted to Rp.60,760,000 with R/C Ratio value of 3,92. in this study it can be concluded that the income of chayote farming with an average area of 0.25 Ha for one year amounted to Rp.60,760,000 with an R / C ratio value of 3.92 which means that the farm is feasible.
Pengaruh Segmenting, Targeting, dan Positioning terhadap Keputusan Pembelian Kopi Dewi Seri pada CV Dewi Starindo
The Effect of Segmenting, Targeting, and Positioning on Purchasing Decisions for Dewi Seri Coffee at CV Dewi Starindo. This study aims to determine how much influence segmenting, targeting, and positioning have on purchasing decisions for Dewi Seri coffee at CV Dewi Starindo. The sample in this study consisted of 100 respondents who were selected using the accidental sampling method. Data were collected using a questionnaire and analyzed using quantitative descriptive analysis and Structural Equation Model (SEM-PLS). The results show that segmenting, targeting, and positioning have a positive and significant effect on purchasing decisions for Dewi Seri Coffee at CV Dewi Starindo. In addition, the reliability analysis results show that the variables used in the study have a good level of reliability. The R2 square value in this study shows a value of 0.62, which means segmenting, targeting, and positioning have an influence of 62% on purchasing decisions. Suggestions that can be given to companies by improving the taste and shape of different products for Dewi Seri Coffee and increasing promotional media using social media to determine market segments more freely. This research provides important implications for companies to consider the influence of segmenting, targeting, and positioning in improving purchasing decisions for Dewi Seri Coffee.
Analisis Sosial Ekonomi Masyarakat Nelayan di Desa Kedonganan, Kecamatan Kuta, Kabupaten Badung
Social Economic Analysis of Fishing Communities in Kedonganan Village, Kuta District, Badung Regency. The fishing community in this study is a community who work as fishermen in Kedonganan Village. The population in this study totaled 211 people who were collected in five groups of fishermen. Sampling in this study used the Slovin formula and was chosen proportionally to represent each area in Kedonganan Village with a total sample of 68 people. The results showed that 89.71% of respondents had a high school level of education, 92.65% of respondents had worked as fishermen for 21-40 years. 61.76% of the dependents of fishermen's families are 1- 2 people. Apart from being a fisherman, 29.41% of the respondents had a side job. In terms of access to health, it is very easy to reach. Fishermen as a whole have Health Care Insurance (JPK) consisting of a Healthy Indonesia Card (KIS) and Healthy Badung Krama (KBS) to obtain medical services and facilities in all health service centers in Badung Regency. Social conditions of the fishing community in Kedonganan Village, it can be categorized as quite good. NTN for fishing businesses with total income for 2020-2022 are 1.09, 1.10 and 1.08 respectively. The NTN calculation results for fishing businesses on fisheries income are 6.11 in 2020, 6.15 in 2021 and 6.00 in 2022 which is greater than 1. Based on the iNTN calculation results show a value of 100%, 101.21% and 99.45%. The Fishermen's Exchange Index when viewed from fisheries revenue compared to fisheries expenditure is 100% 100.59% and 98.13%. This means that fishing businesses in Kedonganan Village, Badung in 2020 to 2022 will not experience an increase in catches with costs incurred that are not fixed or fluctuate every year, so that in order to be able to meet the daily needs and expenses of fishing businesses, fishermen need to have side jobs to support the welfare of the people in Kedonganan Village, or fishermen can make efficiency by reducing operational costs so that the income earned can be increased.
Kontribusi Pendapatan Usahatani Bunga Pacar Air terhadap Total Pendapatan Rumah Tangga Petani di Desa Angantaka Kecamatan Abiansemal Kabupaten Badung
Contribution of Rose Balsam Flower Farming to Total Farmer Household Income in Angantaka Village, Abiansemal District, Badung Regency. Rose blosom flower is a herbaceous plant with fibrous roots, wet stems, soft, round, branched, yellowish green in color. The rose blosom flower is used as a means of prayer by Hindu’s in Bali and not least is also used to decorate things.This study aims to determine the income of rose blosom flower farming and calculate the contribution of farming income to the total income of farmer households in Angantaka Village. Sampling technique using stratified random technique. The sample in this study was determined by grouping respondents according to the area of ​​arable land. The methods used to obtain data in this study were surveys, documentation, and in-depth interviews. Analysis of the data used is the analysis of farm income.The results of this study indicate that the average income of rose blosom flower farming in three growing seasons is IDR 13,173,049. The contribution of rose blosom flower farming income to the total household income of farmers in Angantaka Village is 33%, which is included in the low category.Suggestions that need to be considered are rose blosom flower farmers can take advantage of the advantages of rose blosom flower farming which is not complicated and production costs are not high so that farmers have more time and can share capital for farming other commodities so that it will provide a high contribution to farmer household income.
Eksistensi dan Pendapatan Rumah Tangga Petani Subak Padang Tegal di Tengah Perkembangan Pariwisata di Kecamatan Ubud, Kabupaten Gianyar
The Existence and Household Income of Padang Tegal Subak Farmers amidst Tourism Development in Ubud District, Gianyar Regency. The development of tourism in Bali has an impact on land conversion. The area of paddy fields in Bali decreased 537 hectares from 2015 to 2016. This study aims to determine the existence of subak and the income of farmers’ households amidst tourism development in Ubud District, Gianyar Regency. Methods of analysis were used Descriptive qualitative and quantitative. Data were collected using interviews, literature study, survey, observation techniques and all farmers of subak members were selected as survey samples. The results showed that the existence of Subak Padang Tegal persists during the rapid development of tourism. This can be seen from the implementation of the five functions of Subak such as finding and distributing irrigation water, maintenance of irrigation networks, mobilization of resources, conflict management, and religious ritual activities which are still consistently carried out by members of Farmers house hold in Subak Padang Tegal is Rp. 63.039.628 a years, 53% of which comes from non-farm activities. It is suggested that the farmers in Ubud should protect their agricultural land vis-àvis tourism development. The government should pay more attention to the farmers in tourism areas such as subsidies on seed and fertilizer.
Efektivitas Instagram sebagai Media Komunikasi Pemasaran Produk Pertanian oleh Panenpa Indonesia
Instagram As Effectiveness Communication Media for Agricultural Products Marketing by Panenpa Indonesia. Instagram is one of the most widely used media in marketing, one of which is to promote products. The Covid-19 pandemic situation has triggered an increase in Instagram users, thus requiring business actors to ensure that the use of Instagram as a marketing communication medium runs effectively. The purpose of this study is to analyze the characteristics of Panenpa Indonesia's Instagram, analyze the characteristics of Panenpa Indonesia's Instagram access, analyze the effectiveness of Instagram as a marketing communication medium, and analyze the relationship between Instagram characteristics and the characteristics of Instagram access to Instagram effectiveness. The data analysis method in this study uses descriptive analysis and the SEM-PLS technique. The results showed that the characteristics of Instagram belong to the attractive category, because the information is complete, the grammar is good, the photos are attractive, and the color composition is attractive. Characteristics of Instagram users Panenpa Indonesia is dominated by female viewers, average diploma/graduate level of education and moderate income. The effectiveness of Panenpa Indonesia's Instagram as a marketing communication medium is quite effective, it is explained from Instagram being able to invite moderate attention, moderate interest, moderate desire, and moderate action from Instagram users of Panenpa Indonesia. The relationship between Instagram characteristics and the characteristics of Instagram users Panenpa Indonesia has a positive relationship and has a significant effect on the effectiveness of Instagram.
Analisis Usahatani Padi Pupuk Organik dan Pupuk Non Organik di Subak Jaka, Desa Kukuh, Kecamatan Marga, Kabupaten Tabanan
Analysis of Organic Fertilizer Rice and Non Organic Fertilizer Rice Farming in Subak Jaka, Kukuh Village, Marga District, Tabanan Regency. Rice is a crop commodity needed by the majority of the Indonesian population as a food producer in the form of rice. Rice is a commodity that is very widely cultivated by the Indonesian population with the aim of obtaining products that can be useful for personal consumption or sold for financial gain. Rice cultivation as a source of food makes rice necessary to always be cultivated with the aim of meeting the increasing level of consumption along with the increasing population. This study aims to determine the level of production, income, BEP, and r-c ratio of farming. Data collection is done through interviews, surveys, and documentation methods. The study sample was calculated using the slovin formula. The data in this study used quantitative and qualitative data, the data was analyzed using descriptive analysis methods and feasibility analysis. The results of the analysis showed the production rate of organic fertilizer rice 6,000 kg/ha and non-organic fertilizer rice 5,994 kg/ha. Calculation of income level of organic fertilizer rice Rp20.877.165,67/ha and non-organic fertilizer rice Rp21.241.257,31/ha. The r-c ratio of organic fertilizer rice is 2.58 and non-organic fertilizer rice is 2.65. BEP price of organic fertilizer rice Rp2.220 and non-organic fertilizer rice Rp2.157.
Hubungan Environmental Knowledge dan Green Attitudes terhadap Niat Beli Produk pada Toko Ramah Lingkungan di Provinsi DKI Jakarta
The Relationship between Environmental Knowledge and Green Attitudes on Purchasing Behavior in DKI Jakarta Province’s Green Stores. Currently, environmental issues have shown some negative impacts on the environment, living things, and global social and economic systems that tend to be unstable. One of the factors is a less eco-friendly lifestyle. The commitment to deal with it is to encourage our societies to prioritize consuming green products. This study aims to identify the level of environmental knowledge and the condition of green attitudes and to analyze each of those variables that relate to the green purchase intention of Jakarta’s citizens. Incidental and purposive sampling techniques were used with 80 respondents in DKI Jakarta Province. To assess the level of environmental knowledge and green attitudes, this research used an interval scale from the score of 1 to 5. The result indicates that the respondent's environmental knowledge was very high and their green attitudes were classified in the "agree" category. Partial Least Square-Structural Equation Modelling (PLS-SEM) was used as the analysis technique for this research. That technique was showing that the positive and significant relationship means higher environmental knowledge and green attitudes, so the purchase intentions in Jakarta’s green stores will be high. The recommendation of this study is for Jakarta’s government, NGOs, and green business actors to increase the socialization of related information on environmental issues, which could encourage Jakarta’s citizens shift to prioritizing green product consumption.
Dinamika Kelompok Tani Sempaga Daya di Desa Sembalun Bumbung Kecamatan Sembalun Kabupaten Lombok Timur Provinsi Nusa Tenggara Barat (NTB)
The Group Dynamics of Sempaga Daya Farmer Groups in Sembalun Bumbung Village, Sembalun District, East Lombok Regency, West Nusa Tenggara Province (NTB). The village of Sembalun Bumbung is strategically located, with significant potential in agriculture, plantation, and livestock farming. Sembalun Bumbung has the potential for crops such as rice, vegetables like lettuce, green onions, cabbage, and many others. The village is home to six Farmer Groups, including Maju Wangi, Sempaga Daya, Orong Tepas, Maju Wangi II, Tunas Makmur, and Pusuk Pujata. Based on observations, several farmer groups have been formed in Sembalun Bumbung, which have endured over time. The objective of this research is to understand the dynamics of the Sempaga Daya Farmer Group in Sembalun Bumbung Village, Sembalun District, East Lombok Regency. The research was conducted in Sembalun Bumbung Village using a survey method for data collection. The population in this study consists of all members of the Sempaga Daya Farmer Group, totaling 76 people, with a sample size of 47 people. The research method used is quantitative descriptive. The research results indicate that the dynamics of the Sempaga Daya Farmer Group are categorized as highly dynamic, with the highest score found in the "Training and Development of Farmer Groups" indicator, and the lowest score in the "Pressure" indicator. The lowest parameter for all parameters is found in the "Member satisfaction with the group" indicator within the effectiveness of the farmer group. Therefore, active participation of every member in decision-making, implementation of activities, and involvement in the planning, execution, and evaluation of the farmer group's programs is required.
Peran Modal Sosial dalam Melestarikan Subak Pinjinan Desa Kedis Kecamatan Busungbiu Kabupaten Buleleng
The Role of Social Capital in Preserving Subak Pinjinan in the Village of Kedis, Busungbiu Sub-district, Buleleng Regency. Subak Pinjinan is one of the Subak located in Buleleng Regency that still exists. This subak is located in Kedis Village, Busungbiu District, Buleleng Regency. It is well known that many subak in Bali have experienced some issues in the conversion of land functions, which also happened in Subak Pinjinan. Subak Pinjinan was previously 50 Ha and now decreased into 25 Ha. The purpose of this research is to find out how the social capital which consists of three components: believe, norms, and networks, plays a roles in preserving Subak Pinjinan. The location of this research is chosen purposively because this subak is one of the subak that still exists in the middle of the on going land conversion problem, while similar research has been done at Subak Pinjinan. The analytical method used in this research is descriptive qualitative and uses a sample of 62 active members of Subak Pinjinan. The results of this research indicate that the social capital owned by Subak Pinjinan is good, this can be proved by: (1) The members have mutual trust between each others, they also built a good trust in subak administrators, they have confidence in government programs, and they believe in religious rituals. (2) Subak norms and values have been complied with and implemented well by all members of the Subak Pinjinan, except they have to comply the awig-awig regarding land conversion. (3) the social network between the subak and the government of Kedis Village, and the other relevant governments has been running well. The advice that can be given by this research, is that the government needs to strictly apply the regulations and to not hesitate giving any penalty regarding the issues of land conversion. It also requires awareness from all farmers to not do any kind of things that leads to a land conversion.
Sikap dan Pengetahuan Petani serta Pendapatan Usahatani Porang (Amorphophallus Muelleri) di Desa Mundeh Kauh Kecamatan Selemadeg Barat Kabupaten Tabanan
Attitude and Knowledge of Farmers and Income of Porang Farmer (Amorphophallus Muelleri) in Mundeh Kauh Village, West Selemadeg District, Tabanan Regency. Indonesia is known as an agricultural country which means a country that relies on the agricultural sector both in livelihood and supporting development. One of the agricultural sectors is plantations. Porang has recently become a crop that has been discussed since the Minister of Agriculture exported 60 tons of this crop commodity to China. In addition, this commodity is also exported to countries such as Japan, Vietnam, Thailand, Hong Kong, Malaysia, South Korea, Zealand, Italy, and Pakistan. However, the need for this commodity has not been f ulfilled optimally because porang plants have not been intensively cultivated by porang farmers in Bali. In addition, it is also caused because porang farmers do not have enough attitude and knowledge to cultivate porang plants. The purpose of this study is to determine the attitude and knowledge of farmers towards porangfarming and to know the amount of income generated by porang farming. The methods used in this study are qualitative analysis and quantitative analysis. The results showed that (1) Porang farmers in Mundeh Kauh Village, West Selemadeg District, Tabanan Regency had a positive attitude and excellent knowledge of porang cultivation techniques and (2) Porang farming income in Mundeh Kauh Village, West Selemadeg District, Tabanan Regency amounted to Rp. 17.584.424,17/ha/years. Farmers must improve land processing and the application of basic fertilizers in order to achieve maximum cultivation results and farmers must more often attend trainings carried out by relevant stakeholders.
Peran Kelompok Tani Sari Jahe Mas di Desa Tiga dalam Meningkatkan Pendapatan Anggotanya
The Role of Sari Jahe Mas Farmer Group in Tiga Village on Increasing the Income of Its Member Group. The Sari Jahe Mas farmer group is a farmer group in Tiga Village whose members are ginger farmers. In 2022, the price of ginger decreased compared to 2021. The decreased price of ginger is due to the high stock in the market and reduced market demand for ginger. This issues affect the income of farmer group members. This study aims to determine the role of Sari Jahe Mas farmer group in increasing income of its members, ginger farming income of group members, and the difference in income before and after joining the farmer group. The research sample is all members of the Sari Jahe Mas farmer group using quantitative descriptive analysis method. The results showed that the role of Sari Jahe Mas farmer group was classified as contributing with an average percentage score of 75.25% and the paired sample t test results showed a significant difference in the income level of group members before and after joining the farmer group. So with these results, farmer groups are advised to maintain farmer groups and form a farmer cooperative. In addition, for further researchers to conduct further research related to ginger marketing strategies and channels in the Sari Jahe Mas farmer group.
Strategi Pengembangan Agrowisata Kopi Arabika Desa Mengani Kecamatan Kintamani Kabupaten Bangli
Development Strategy of Arabica Coffee Agrotourism in Mangani Village, Kintamani Distract, Bangli Regency. Mengani Village Arabica Coffee Agrotourism is an education based agrotourism located in Mengani Village, Kintamani District, Bangli Regency. This research aims to identify the internal and external factors of Mengani Village Arabica Coffee Agrotourism and later alternative strategies for developing agrotourism will be formulated. The data analysis used in this research is the IFAS Matrix, EFAS Matrix, IE Matrix and SWOT Matrix. The results of the IFAS and EFAS matrix analysis show that the highest score is the main strength, namely the existence of farmer- owned coffee plantations which can be used as a tourist attraction, the main weakness is the absence of a regular agrotourism marketing plan. Meanwhile, external factors consist of the main opportunities, namely an increase in public interest in traveling for tourism and the main threat faced by agrotourism is climate change which has a negative impact on Arabica coffee cultivation and unstable coffee prices which cause farmers to replace coffee plants with other crops. The results of this research show that Mengani Village Arabica Coffee Agrotourism has strong internal conditions in taking advantage of opportunities and overcoming threats from external parties. The results of the SWOT analysis obtained two alternative SO strategies, namely utilizing agrotourism facilities optimally to attract tourists to visit, utilizing strategic agrotourism locations and having beautiful views in marketing agrotourism. Two alternative WO strategies are, providing adequate supporting facilities for tourists to attract interest in visiting and conducting training to improve the quality of human resources in agrotourism, utilizing existing technology to create agrotourism social media accounts in designing effective promotions to form agrotourism marketing plans. One alternative strategy for ST is to optimize agrotourism with existing facilities. One alternative strategy for WT is to collaborate with tourism industry players within the region and outside the region to form tourist tour packages.
Kontribusi Pendapatan Hasil Tangkap Ikan Laut terhadap Pendapatan Rumah Tangga Nelayan di Desa Bogak, Kecamatan Tanjung Tiram, Kabupaten Batubara
Contribution of Marine Fish Revenue to Fisherman Household Income in Bogak Village, Tanjung Tiram District, Batubara Regency. Batubara Regency is one of the regencies in North Sumatra Province which has potential in the fisheries sector and the people who live in this area generally work as fishermen, in addition to agriculture and other businesses. The purpose of this study was to examine the amount of income from fishing from sea fishing and to analyze the contribution of income from fishing from sea fishing to fishermen's household income in Bogak Village, located in Tanjung Tiram District, Batubara Regency. The number of research samples taken were 34 fishermen. Data analysis was carried out by using the income formula for fishing fishermen and analyzing the contribution of fishermen's catch to fishermen's household income by measuring the percentage (%). The results of this study show that fishermen's income in September 2022 is IDR985.230. The contribution of marine fish catches is included in the moderate category, namely 43,67%. Suggestions that need to be considered are that it is better for fishermen to follow technological developments used in the development of fishing businesses in order to produce more production. The government is expected to be more supportive of fishermen, provide encouragement and appropriate counseling so that fish production produced by fishermen can be increased.
Implementasi Awig-awig dalam Menjaga Kelestarian Subak Petung Desa Buruan Kecamatan Penebel Kabupaten Tabanan
Implementation of Awig-awig in Maintaining the Preservation of Subak Petung, Buruan Village, Penebel District, Tabanan Regency. Subak Petung is one of the subaks in Hunting Village, Penebel District, Tabanan Regency and is currently experiencing the impact of land conversion which occurred due to the impact of the construction of boarding houses, shophouses, housing and others. As a result, agricultural land is decreasing due to agricultural land conversion activities. The data collection method uses in-depth interviews and documentation. The types of data used are quantitative data and qualitative data. The data sources used are primary data and secondary data. The data analysis method used is descriptive qualitative. The research results show that the implementation of awig-awig seen from the parhyangan aspect can be said to be very good, this can be seen from the religious ritual activities that are still routinely carried out today. The implementation of awig-awig seen from the pawongan aspect shows that awig-awig is still very well implemented which is related to resource mobilization and the search and distribution of irrigation water. The palemahan component contains awig-awig which regulates the prohibition of members from changing land functions. However, the awig-awig is not strong enough to suppress land conversion. Suggestions that can be recommended from this research include providing counseling to Subak Petung members regarding the importance of agriculture, especially rice field farming so as not to change the function of land.
Analisis Nilai Tambah Kopi Arabika Unit Usaha Pengolahan (UUP) Sri Sedana di Desa Pelaga Kecamatan Petang Kabupaten Badung
Added Value Analysis of Arabica Coffee of Sri Sedana Processing Business Unit, Pelaga Village, Petang District, Badung Regency. Coffee is one of plantation commodities that have high economic value, especially arabica coffee. The way to improve the quality of coffee production is through quality screening (processing from red logs to HS coffee, and HS coffee to OSE coffee). During the harvest season the production of arabica coffee fruit is abundant while the market demand is low, so the price of red coffee tends to decline. As such, many arabica coffee producers choose to process their coffee first. Sri Sedana Processing Business Unit is one of the coffee producers in Bali and the company does so to provide higher added value. The survey method is used to obtain primary data from five respondents of the company’s administrator staff. Secondary data is obtained from trusted sources. Added value in one production cycle is calculated using the Hayami Method. Processing from red logs to HS coffee and from coffee to OSE coffee produces an added value of Rp 3.732,93 and Rp 24.107,93 per kilogram of raw material.
Karakteristik Peternak dan Usaha Ternak Ayam Petelur Desa Pesedahan, Kecamatan Manggis, Kabupaten Karangasem, Provinsi Bali
Characteristics of Breeder and Livestock Business of Laying Hens in Pesedahan Village, Manggis District, Karangasem Regency, Bali Province. The business center for laying hens in Karangasem Regency is located in Pesedahan Village, Manggis District, Karangasem Regency. In this case the population of laying hens in Pesedahan Village occupies the largest number of laying hens in Karangasem Regency with a total of 350,150 laying hens and an average egg production of 150,000 eggs/day. So that through this promising potential, there is a need for urgency regarding a clear identification of the description of the breeder as the manager of the livestock business and what things need to be known regarding the management of the laying hen business in Pesedahan Village. The purpose of this study was to determine the characteristics of breeders and laying hens in Pesedahan Village. The analytical method used to analyze the characteristics of breeders and livestock businesses is a quantitative and qualitative descriptive method. Based on the analysis, the characteristics of laying hen breeders can be grouped based on the categories of gender, age, education and business experience. While the characteristics of the livestock business can be grouped based on the category of business pattern, source of capital, source of seeds, source of feed, marketing system, area of the stable, livestock population, number of egg production, and number of workers.
Karakteristik Sosial Ekonomi dan Pendapatan Pedagang Cengkeh di Desa Banyuatis Kecamatan Banjar Kabupaten Buleleng
Socioeconomic Characteristics and Income of Clove Traders in Banyuatis Village, Banjar District, Buleleng Regency. Banyuatis Village is one of the clove-producing villagesin Buleleng Regency. The characteristics of each clove trader in Banyuatis Village are different in carrying out the clove marketing system, so it is very important to know considering that clove traders play an important role in the clove marketing system. Fluctuations in clove yield occur due to climatic influences, besides that sometimes cause an oversupply of cloves which causes very sharp price fluctuations. This study aims to determine the socioeconomic conditions of clove traders in Banyuatis Village. The research methods used in this study are qualitative descriptive analysis and quantitative analysis. The results showed that the total income of clove traders in Banyuatis Village was Rp. 631.878.653/3 months with an average per month of Rp. 210.626.217,6. 7 tons – 20 tons with 22 respondents or 16 respondents majeg and six respondents not majeg. Respondents with a sales volume of 21 tons – 34 tons were six majeg respondents and one non-majeg respondent. There is only one majeg respondent with a sales volume of 35 tons – 50 tons. Respondents in this study, the sample consisted of 30 clove traders from Banyuatis Village, Banjar District, Buleleng Regency. Characteristics observed in this sample include age, gender, recent education, business experience and number of dependents. While the social impact is the existence of majeg culture which is a method of buying cloves directly from the tree which is characteristic of clove traders, as well as cooperation between traders that makes it easier to find capital and markets.
Analisis Pendapatan Usahatani Pepaya California (Carica papaya L) di Desa Sibang Gede Kecamatan Abiansemal Kabupaten Badung
Analysis Income of California Papaya Farm (Carica papaya L.) in Sibang Gede Village, Abiansemal District, Badung Regency. California papaya is a horticultural crop that is widely produced in Indonesia. This research aims to calculate the income of California papaya farmers in Sibang Gede Village. The research was carried out during one planting period, from February 2022 to September 2023. The sampling technique used saturated samples with non-probability sampling. The samples taken were six people. The data analysis used is analysis of farming income by calculating farmer income and farming costs. The parameters used are production quantity, selling price, quantity and price of fertilizer, seeds, tools, labor, pesticides. The research results show that the average area cultivated for California papaya in Sibang Gede Village is 1.01 Ha with an average production in 2023 of 13,750 kg and an average selling price of 5,000 per kg, income received by farmers of IDR 56,668,388 per planting period. and per cultivated area while IDR 56,107,314 per planting period and per hectare. R/C value of 5,7 indicates that farming is worth pursuing. This shows that farmers can maintain California papaya farming because expenses can be covered by income. Farmers' income can also be increased if problems in farming can be resolved properly. It is recommended that farmers overcome existing problems on the land so that income can increase.
Faktor-faktor yang Mempengaruhi Produktivitas Usahatani Kopi Arabika di Desa Catur Kecamatan Kintamani Kabupaten Bangli
Factors Affecting the Productivity of Arabica Coffee Farming in Catur Village, Kintamani District, Bangli Regency. Catur is one of the Arabica coffee-producing villages in Kintamani, Bangli. The agricultural land in Desa Catur is managed by eight subak groups distributed in each hamlet. Subak Abian Wanasari Kenjung is one of the subak groups located in Desa Catur, Kintamani, Bali. This subak group engages in integrated farming activities, cultivating coffee plants, oranges, and raising cattle. The predominant coffee type cultivated is Arabica coffee. The purpose of this study is to analyze the level of productivity and identify the factors influencing coffee farming productivity in Desa Catur. The coffee productivity achieved by farmers in Subak Abian Wanasari Kenjung reaches 2,939 kg/ha of red cherries. The studied productivity factors include capital, plant age, and farming experience. The research results indicate that capital has a positive and significant impact on coffee productivity. Every 1% increase in invested capital leads to a 0.191 increase in productivity. Plant age also has a positive and significant effect on productivity. Each increase in plant age results in a productivity increase of 0.436. Furthermore, farming experience also exhibits a positive and significant influence on productivity. All three of these factors collectively play a crucial role in enhancing Arabica coffee farming productivity in Desa Catur. In efforts to boost productivity, farmers need to consider efficient capital management, pay attention to optimal plant age, and continually develop farming experience and skills.
ANAK AGUNG AYU WULANDIRA SAWITRI DJELANTIK
Pengaruh Produk Domestik Regional Bruto Sektor Pertanian dan Luas Panen Padi terhadap Penyerapan Tenaga Kerja Sektor Pertanian di Kabupaten Badung
The Influence of Gross Regional Domestic Product in the Agricultural Sector and Rice Harvested Area on Agricultural Sector Employment in Badung Regency. The agricultural sector is one of the main fields driving national growth, as it plays an important role in the economy and in providing employment opportunities. Badung Regency, part of Bali Province, has an economy dominated by the tourism sector; however, agriculture still contributes to the regional economy. Although tourism is the main economic driver, the agricultural sector continues to play a significant role, particularly in providing local food supplies and employment opportunities for rural communities. This study aims to analyze the influence of the agricultural sector's Gross Regional Domestic Product (GRDP) and the harvested area of rice on labor absorption in the agricultural sector in Badung Regency, both partially and simultaneously. The data used in this study are secondary time-series data from 2005 to 2023 sourced from the Badung Regency Central Bureau of Statistics (BPS). The data were analyzed using a multiple linear regression model with the assistance of Eviews 12 software. The results of the study show that simultaneously, the agricultural sector’s Gross Regional Domestic Product (GRDP) and the harvested area of rice have a significant effect on labor absorption in the agricultural sector in Badung Regency. The coefficient of determination of the model in this study is 39.03%. This means that variations in the agricultural sector's Gross Regional Domestic Product (GRDP) and the harvested area of rice explain 39.03% of the variation in labor absorption in the agricultural sector in Badung Regency, while the remaining 60.97% is explained by other variables not included in the model. Partially, however, the agricultural sector's Gross Regional Domestic Product (GRDP) does not have a significant effect on labor absorption in the agricultural sector in Badung Regency. Based on the results, the government needs to develop policies to sustain the growth of the harvested area of rice and labor absorption.