The Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) is published by the Agribusiness Study Program, Faculty of Agriculture, Udayana University, which is published regularly in publications (January, April, July and October). The purpose of the e-JAA conversation is a diffusion effort from the results of research / studies on a cluster of agribusiness and agro-tourism sciences conducted by researchers, students, academics, and the general public. In each issue of e-JAA there are 15-20 scientific articles. Published scientific articles must fulfill several requirements taken by formal / predetermined templates, pass through the selection process through peer-review, and the topics discussed must be in accordance with the focus and scope set. The author is expected to submit his written work that has never been published, is being reviewed or is being published to be published in a journal or other media in full. The scope of e-JAA includes the following fields: business development, community development, subak systems and agro-tourism engineering, agribusiness cooperatives.
Agribusiness Study Program, Faculty of Agriculture, Udayana University
Pengaruh Kualitas Produk, Lokasi dan Kualitas Pelayanan terhadap Keputusan Pembelian Kopi di Tahoma Cafe
The Influence of Product Quality, Location, and Service Quality on Coffee Purchasing Decisions at Tahoma Café. Tahoma Cafe experiences monthly revenue fluctuations, with a noted decline indicating a decrease in consumer purchasing decisions. This decline may stem from various factors, such as product quality, location, and service quality. The objective of this study is to examine how product quality, location, and service quality influence coffee purchasing decisions at Tahoma Cafe. The study population includes all consumers who have purchased and consumed coffee at Tahoma Cafe, though their exact number is unknown. A sample of 96 respondents was selected through purposive sampling. Data were gathered via a questionnaire and analyzed using descriptive analysis and SEM-PLS with SmartPLS software version 4.0. The findings reveal that product quality and service quality positively and significantly affect coffee purchasing decisions, while location does not have an impact. Based on these results, the authors recommend that Tahoma Cafe serve sugar separately to allow customers to adjust it to their preference. Additionally, they suggest that all employees enhance their knowledge of the menu and products and undergo training to improve their efficiency in handling customers.
Analisis Pendapatan Usahatani Padi Penguna dan Bukan Penguna Usaha Pelayanan Jasa Alsintan (UPJA) di Kecamatan Rogojampi Kabupaten Banyuwangi
Income Analysis of Rice Farming Users and Non Users of Alsintan Service Business (UPJA) in Rogojampi District, Banyuwangi Regency. Alsintan Service Business (UPJA) is one way to accelerate the mechanization of agricultural machinery in increasing rice farming production. Farmers have not fully utilized the services of UPJA and have switched to private leasing parties in the mechanization of agricultural machinery due to the consideration of obtaining greater farm income. The purpose of this study was to analyze the amount of income and differences in income of rice farming users and non-users of UPJA. This research was conducted in Rogojampi District, Banyuwangi Regency, East Java Province. Methods of data collection were carried out by direct interviews with respondents, observation and literature study. Sampling with non-probability sampling technique. Data analysis used is income analysis and Mann Whiteney test. The results showed that UPJA users earned a higher income per hectare than non-users of UPJA, namely Rp24,700,612, while non-users of Rp20,316,819. The difference in farm income between farmers using UPJA and farmers who are not using UPJA with the Mann Whiteney test obtained a significance value (Asymp. Sig. (2-tailed) greater than 0.05, which is equal to 0.233 so it can be concluded that there is no difference in income between farmers using UPJA and farmers who are not UPJA users. Based on the research results, it is hoped that the government will distribute alsintan in accordance with the conditions of the farmer's land and extension workers in coordination with the Gapoktan chairman regarding the use of alsintan which provides benefits in the form of time, labor and cost efficiency in farming.
Faktor-Faktor yang Mempengaruhi Pendapatan Pedagang Buah di Pasar Badung Kota Denpasar
Factors Affecting Fruit Traders Income at Badung Market Denpasar City. Badung Market is one of the largest fruit trading centers in Denpasar City. The problem of decreasing demand for fruit and competition between fruit traders at Badung Market can affect traders' income. The aim of this research is to analyze the characteristics of fruit traders and analyze the factors that influence the income of fruit traders at Badung Market. The sample for this research was 31 respondents using the Slovin formula. The method used is descriptive qualitative and quantitative with SPSS-26 analysis technique. The research results show that the dominant characteristics of traders are between the ages of 15-65 years, female, with a family dependent of between 0-3 people and are dominated by traders from the Denpasar area. Capital factors and length of business have a positive and significant effect on fruit traders' income. Working hours have a negative and insignificant effect on fruit traders' income. Business location has a positive and insignificant effect on fruit traders' income. The determination test (R2) shows that 52% of the variation in the value of the dependent variable can be explained by the independent variable. Suggestions that can be given to fruit traders at Badung Market that fruit traders are expected to be able to increase their sales results by paying attention to factors such as increasing capital and increasing regular customers or business relationships.
Profitabilitas dan Nilai Tambah Industri Tahu-Tempe (Studi Kasus Industri Tahu Tempe Sari Utama, Kota Denpasar)
Profitability and Value Added of Tofu-Tempe Industry (Case Study of the Main Tempe Sari Tofu Industry, Denpasar City). Indonesia is an agrarian country which means that the agricultural sector plays an important role in the overall national economy. Agriculture in a broad sense consists of five sub-sectors, namely food crops, plantations, livestock, fisheries and forestry. One of the agricultural products from the food crop sector is soybeans. Soybean is a daily consumption need of the Indonesian population and most of the population consumes soybeans so that it has become a staple food. One of the foods made from soybeans that is a typical food of Indonesia is tofu and tempeh. Tofu and tempeh are mostly produced by home industries. The purpose of this study is to analyze the structure of the cost of tofu and tempeh, analyze the added value of tofu and tempeh as well as the profitability of the tofu and tempeh business. The method used is the analysis of costs, break-even points, profitability and value added. The problem raised from this study is that researchers try to see the level of profitability of tofu and tempeh businesses and the added value generated from processing soybeans into tofu and tempeh. The results of this study indicate that each of the tofu and tempeh businesses can generate profits but greater profits are obtained from the tofu business. Soybean processing that is done provides added value to tofu and tempeh.
Pengaruh Media Sosial dan Minat Beli terhadap Keputusan Pembelian Anggrek di Sierra Orchid, Kabupaten Bandung
The Influence of Social Media and Purchase Intention on Orchid Purchasing Decisions in Sierra Orchid, Bandung Regency. Social media has experienced very rapid development from what was originally only a realm of privacy but is now used for business purposes, for example social media Instagram. Sierra Orchid uses Instagram as a promotional medium to expand its market, but this has not been done optimally. The purpose of this study is to determine the effect of social media and purchase intention on purchasing decisions for orchids in Sierra Orchid, Bandung Regency. The sample in this study is 99 respondents with a sampling technique that is purposive sampling. Research data was obtained through documentation, field surveys, and in-depth interviews. The data analysis used is SEM-PLS analysis, using the SmartPLS 3.0 application. The results of this study indicate that social media and purchase intention have a positive and significant influence on purchasing decisions for orchids in Sierra Orchid, Bandung Regency. The company is expected to be able to develop the capabilities of Instagram managers related to the ability to create content so they can produce interesting content and reach new consumers.
Kontribusi Perempuan Pedagang Buah dalam Menunjang Pendapatan Rumah Tangga di Pasar Badung, Kota Denpasar
Contribution of Women Fruit Traders in Supporting Family Income at Badung Market, Denpasar City. In its development, women are seen as more suitable to work in the informal sector because they only require relatively small capital and flexible working hours, thus enabling both married and unmarried women to earn additional income, such as fruit sellers in Badung Market, Denpasar City. The contribution of women as fruit sellers in supporting their household income can be seen from the proportion of the percentage of women's income as fruit sellers to their household income. The aims of this study were (1) to analyze the income of women fruit sellers in Pasar Badung, and (2) to analyze how much the income of women fruit sellers contributed to their household income. This study used 50 female fruit traders as respondents. The results of this study indicate that the average monthly income of women fruit sellers in Badung Market is Rp6.236.177.. The income contribution of women as fruit sellers in Pasar Badung is 47% of their household income. The advice that can be given to women fruit sellers in Badung Market is that they are expected to be able to make simple sales records and utilize digital platforms to market their fruit wares. As well as being able to maintain their jobs and work in the informal sector can be a motivation and opportunity for other women who want to earn income with non-binding conditions.
Peran Penyuluh Pertanian dalam Peningkatan Produksi Tanaman Padi di Desa Siru Kecamatan Lembor Kabupaten Manggarai Barat Provinsi NTT
The Role of Extension Officers in Increasing Rice Production (Case of Siru Village, Lembor District, West Manggarai Regency). Siru Village is one of the villages located in the West Manggarai area, Lembor District. The people of Siru Village are mostly farmers. Siru Village has potential in agriculture, animal husbandry, plantations and freshwater fisheries, which can be developed into a potential sector for the village to develop, in an effort to improve the welfare of the community towards an advanced and independent village. The role of extension workers in increasing rice production in Siru Vilage, Lembor Sub district, West Manggarai Regency is categorized as very instrumental. The role of the instructor as a guide in increasing the production of rice plants obtained a percentage of 55.2% with a very important category. The role of the extension agent as an organizer and dynamist in increasing rice production is 86.8% with a very important category. The role of the extension worker as a technician in increasing rice production is 78.9% with a very important category. The role of the extension agent as a connecting bridge between the research institutions and the farmers got a percentage of 55.2% with a very important category. The role of the extension agent as an educator in increasing rice production is 81.5% with a very important category. The role of extension agents as innovator in increasing rice production has a percentage of 86.8% with a very important category. The role of the extension agent as a facilitator or assistant gets a percentage of 86.8% with a very important category. The role of the extension agent as a consultant in increasing rice production is 86.8% with a very important category. Finally, the role of the extension worker as evaluator gets a percentage of 86.8% with a very important category. Extension workers should do a lot of cooperation with third parties to support the increase in rice production.
Pengaruh Motivasi dan Budaya Kerja Terhadap Komitmen dan Kinerja Penyuluh Pertanian di Kabupaten Jembrana
The Impact of Motivation and Work Culture on the Performance of Agricultural Instructors in Jembrana Regency. The agricultural sector plays an important role in the implementation of development in Jembrana Regency. The role of agricultural extension agents is very much needed to contribute to agricultural development. Because the extension worker directly guides the farmers to produce the expected behavior change. The purpose of this study was to analyze the effect of work motivation and work culture on the performance of Agricultural Instructors in Jembrana Regency. This research was conducted from September to November 2020 at the Department of Agriculture and Food, Jembrana Regency. The location selection was made deliberately and the research sample consisted of 45 respondents (agricultural extension workers / direct supervisors) with the method of collecting data through questionnaires, then analyzed using quantitative methods using frequency distribution tables. The results showed that high motivation and a good work culture can increase the commitment of agricultural instructors in Jembrana Regency. Apart from that high commitment, good work culture and high motivation can also improve the performance of agricultural extension agents in Jembrana Regency. Efforts to maximize the performance of agricultural instructors in Jembrana Regency can be done by creating and optimizing the motivation, work culture and commitment of agricultural instructors properly.the implementation of development in Jembrana Regency.
Efektivitas Penggunaan E-Commerce pada Usaha Kaktus dan Sukulen di Bali
Effectiveness on The Use of E-Commerce of Cactus and Succulent Businesses in Bali. Marketing through e-commerce has a great opportunity to increase sales. Cactus and succulent businesses in Bali have started implementing e-commerce. However, the number of cactus and succulent businesses actors in Bali using e-commerce is not much compared to non-e-commerce. The purpose of this study is to find out the mechanism of using e-commerce, to analyze effectiveness of using e-commerce, and to identify and analyze constraints of using e-commerce in cactus and succulent businesses in Bali. This study is a qualitative study that is quantified using a score approach. The informants of this study are the businesses actors of Four Ribs Garden, Astro Hijau, and Taru Tresna. Data was collected through interviews with questionnaires and documentation. The results of this study so that the mechanism of using e-commerce in cactus and succulent businesses in Bali including order notifications, order details, order delivery arrangements, and the process of packaging and shipping orders. The use of e-commerce in cactus and succulent businesses in Bali is effective to increase sales based on sales turnover, number of customers, capital expenditures, and the application of discounts up to 100%. The constraints of using e-commerce in cactus and succulent businesses in Bali consist of technical and non-technical constraints. Technical constraints come from features and systems in e-commerce applications. Non-technical constraints are caused by expeditions and the lack of cactus and succulent businesses in Bali in understanding the features and systems of e-commerce. It is suggested to maximize the use of e-commerce features especially in sales education and promotion features to increase the effectiveness of using e-commerce in sales.
Strategi Pengembangan Usahatani Wortel saat Pandemi Covid-19 di Desa Pancasari, Kecamatan Sukasada, Kabupaten Buleleng
Carrot Farming Development Strategy during the Covid-19 Pandemic in Pancasari Village, Sukasada District, Buleleng Regency. Horticultural crops are plants with high selling value that can bring benefits to the lives of the community and small to large scale farmers. One of the potential horticultural commodities in Pancasari Village, Bali Province is carrots. Carrot (Daucus carota L) is a strategic crop and can open up new jobs because the cultivation to post-harvest process requires a lot of labor which will have a positive impact on increasing the economic welfare of the community. However, when the Covid-19 Pandemic hit, farmers experienced problems in managing carrot plants, where the supply of carrot plants to consumers temporarily stopped. The purpose of this study is to analyze general, alternative and priorities strategies for the development of carrot farming which was constrained during the Covid-19 Pandemic using descriptive analysis to identify internal-external factors, SWOT Analysis which followed by analyzing the priority strategies using QSPM Analysis. Based on the results of the IFAS and EFAS matrices, two factors with the highest scores were obtained, namely the availability of large land, and the availability of financial institutions. The results of this study obtained the priority strategy with the highest score is the need for government support in minimizing decreased productivity.
Analisis Peranan Komoditi Jagung terhadap Perekonomian Wilayah di Lombok Tengah
Analysis of the Role of Maize Commodities in the Regional Economy in Central Lombok. Maize is one of the world's most important food crops besides wheat and rice. Central Lombok Regency is the highest corn producer in NTB Province. The purpose of this study: (1) To analyze whether the corn commodity is a base in the Central Lombok region, (2) To analyze the amount of regional revenue of Central Lombok Regency from corn commodities, (3) To analyze the role of corn commodities in regional development in Central Lombok. This research uses secondary and primary data. Data collection was done by documentation and analyzed by location quotient, acceptance and shift share methods. The results showed that corn commodity is a basic commodity with LQ value <1 so it becomes a non-basic commodity. Central Lombok Regency's revenue from the corn commodity from the observation year fluctuated, the largest increase and the largest amount of revenue was in 2022 by 50.83% to Rp 356.5 million. The corn commodity in Central Lombok Regency has an important role in the economy of the Central Lombok Regency region, including the corn commodity contributing IDR 12.809,275 billion to the economy of Central Lombok Regency. To increase corn production, the Central Lombok Regency Government provides counseling and assistance to farmers.
Analisis Perbandingan Pendapatan Usahatani Padi Beras Hitam dan Beras Putih di Subak Bengkel, Tabanan
Comparative Analysis of Black Rice and White Rice Farming Income in Subak Bengkel, Tabanan. This research aims to analyze the comparison of income from black rice and white rice farming in Subak Bengkel Tabanan and the obstacles experienced by farmers in carrying out rice farming. The data analysis methods used in this research are quantitative and qualitative. The research results show that the revenue from black rice farming is Rp.20,104,000/ha/planting season, with total costs of Rp 3,350,575/ha/planting season, and the farming income obtained is Rp. 16,753,425/ha/planting season. Meanwhile, the income from white rice farming is Rp. 13,708,800/ha/planting season, with total costs incurred of Rp 3,301,172/ha/planting season, and the income obtained is Rp.10,407,628/ha/planting season. The results of the t test analysis show that there is a significant difference between the income from black rice and white rice farming. The obstacles experienced by farmers in carrying out farming are that farmers experience difficulties in determining the planting season, difficulties in obtaining water, farmers' rice fields are flooded, problems with product marketing, as well as problems with pest attacks on rice plants resulting in farmers experiencing losses, including those caused by planthoppers, crabs, seed-eating birds, and attacks from rat pests.
Analisis Potensi dan Daya Saing Bawang Putih di Kabupaten Tabanan Provinsi Bali
Analysis of Garlic Potential and Competitiveness in Tabanan Regency, Bali Province. Garlic is a commodity that needed by people. Tabanan Regency is one of the regions that produce garlic. However, garlic production is still low, not even sufficient for the needs of Bali Province itself. The research objective was to analyze the potential and competitiveness of garlic in Tabanan Regency. This study uses secondary data, which is the amount of garlic and horticulture production for five years (2017-2021) in Tabanan Regency and Bali Province. The data sourced from Central Statistics of Tabanan Regency and Bali Province. This study uses two analytical methods, Location Quotient Analysis (LQ) and Shift Share Analysis. The results of this study indicate that garlic in Tabanan Regency is a superior commodity that has potential to be developed, but has low competitiveness compared to reference areas. This is proven by the results of LQ value which is more than one, as well as the results of Shift Share Analysis in Differential Shift section which has a negative value.
Kontribusi Perempuan Buruh Tani Cabai dalam Meningkatkan Pendapatan Rumah Tangga (Studi Kasus: di Kecamatan Sidemen, Kabupaten Karangasem)
Contribution of Female Chili Farmers in Increasing Household Income (Case Study in Sidemen district, Karangasem Regency. The study aims to analyze the contribution of female chili farm workers to household income and to analyze the factors that influence the size of the income of female chili farm workers. The primary data used was obtained through interviews and observations conducted to women chili farm workers sidemen subdistrict, Karangasem regency as many as 30 people. Secondary data is obtained from journals, previous research and internet data. The data analysis techniques used in this research are qualitative and quantitative analysis techniques with multiple linear regression analysis. The dependent variable (Y) is the contribution of female chili farm workers and the independent variable (X) is the husband's income, the number of household dependents and work experience. The results showed that the contribution of women chili farm workers in increasing household income in Sidemen Subdistrict was 45.36%. The total household income of women farm workers for six months is Rp. 786,210,000 or Rp 4,367,833 per month with an average number of household members as many as three people so that the household income of women farm workers exceeds the monthly income of Karangasem Regency by Rp.1,445,944, therefore the condition of women farm laborers in Sidemen District is included in the category of sufficiency. The results of the analysis explained that the income factor of the husband has a negative and significant influence on the contribution of women's income chili farm workers, the number of household dependents has a positive and significant influence on the contribution of women as farm workers, while the experience of working has no real effect on the contribution of women chili farm workers.
Analisis Kelayakan Pengembangan Bisnis pada Usaha Brownies yang Terbuat Dari Biji Kakao (Studi Kasus pada Usaha “Orlenalycious” Denpasar Bali)
Feasibilty Analysis of Business Development of A Cocoa Bean Brownies Business (Case Study of The “Orlenalycious” Business, Denpasar, Bali). This study aims to analyze the feasibility of developing a cocoa-based brownie business in Denpasar City, using a case study of the "Orlenalycious" business in Denpasar, Bali. The research methods used included analysis of marketing and market aspects, human resources, organizational management and technology, and financial aspects to assess the business's overall prospects. The results indicate that market demand for cocoa-based brownies is quite high, supported by the trend of consuming healthy and local foods. Financial analysis indicates that this business has good business feasibility, as evidenced by the R/C Ratio and Break Event Point (BEP) indicators, which meet the feasibility criteria for such a business. From a management and operational perspective, "Orlenalycious" has an efficient organizational structure and production processes, as well as a marketing strategy that is adaptive to market developments in Denpasar City.Therefore, developing a cocoa-based brownie business in this business is deemed feasible and can contribute positively to the local economy and empower cocoa commodities in Bali.
Peran Penyuluh Pertanian Lapangan dalam Pengembangan Subak Selat sebagai Wahana Belajar Petani di Kecamatan Selat Kabupaten Karangasem
Extension Worker in the Development of Subak Selat as a Farmers Learning Forum in Selat District, Karangasem Regency. Extension worker are people who are in charge of being a liaison between the government and farmers and with researchers who aim to convey all information to improve farmers' abilities in terms of education, skills and insight so they can make the right decisions. The purpose of this research is to find out the role of Extension worker as communicators, mentors, facilitators in the development of Subak Straits as a vehicle for learning for farmers in Selat District, Karangasem Regency. The sample in this study was 40 people, the data collection method used a survey method, while the data analysis in this study used descriptive qualitative analysis. The results of this study indicate that the role of Extension worker as a communicator, mentor, facilitator in the development of Subak Selat, Selat District, Karangasem Regency is classified as good, the role of Extension worker in developing Subak Selat as a medium for exchanging information, increasing production, media innovation is classified as good, because the information conveyed to farmers is very actual, easy, quality, and has been able to become a medium for spreading innovation so that increased production is achieved.
Analisis Kinerja Keuangan BPR di Kabupaten Gianyar Sebelum dan Pada Saat Era New Normal
Financial Performance Analysis of Rural Bank in Gianyar Regency Before and During the New Normal Era. The COVID-19 pandemic has become a new chapter in human global civilization called the new normal era. The impact felt in this new normal era is very large, one of which has an impact on the financial performance of Rural Banks (BPR). This study aims to analyze the financial performance of BPR in Gianyar Regency before and during the new normal era using the CAMEL method which includes indicators of Minimum Capital Adequacy Ratio (KPMM), Earning Assets Quality (KAP), Allowance for Earning Assets Losses (PPAP), Management, Return on Assets (ROA), Operating Expenses to Operating Income (BOPO), Cash Ratio (CR), and Loan to Deposit Ratio. The results of this study indicate that there are significant differences in the values of CAR, ROA, BOPO, and CR BPR in Gianyar Regency before and during the new normal era. Meanwhile, there is no significant difference between the values of KAP, PPAP, Management, and LDR BPR in Gianyar Regency before and during the new normal era.
Strategi Pengembangan Agrowisata Oi Kampasi di Desa Sukadamai Kecamatan Manggelewa Kabupaten Dompu Nusa Tenggara Barat
Oi Kampasi Agrotourism Development Strategy In Sukadamai Village Manggelewa District Dompu Regency West Nusa Tenggara Province. Oi Kampasi Agrotourism is a natural open space agrotourism that combines nature tourism with agricultural tourism, providing an attraction in the form of fruit and vegetable picking tourism which is equipped with bathing tours. This agrotourism located in Sukadamai Village, Manggelewa District, Dompu Regency, West Nusa Tenggara Province. Oi Kampasi Agrotourism is classified as underdeveloped agrotourism. The purpose of this study was to identify internal and external factors that affect Oi Kampasi Agrotourism, and to design a strategy for developing Oi Kampasi Agrotourism. Collecting data in this study using Focus Group Discussion (FGD) and structured interviews. This study uses the SWOT analysis method. The results of this study indicate that the IE matrix analysis falls into cell V, where Oi Kampasi Agrotourism can apply a Growth Strategy with product development and market penetration. The alternative strategies resulting from the SWOT analysis are SO strategy (promoting, cooperating, and creating superior commodities), ST strategy (forming an agreement with wild buffalo owners and compiling regulations to be applied), WO strategy (diversifying plant species, seeking private investors for investment, and establishing cooperative relationships), and WT strategies (conducting agricultural extension, reforestation, and establishing security officers).
Pengaruh Permintaan, Barang Substitusi dan Ketersediaan Cabai Rawit terhadap Penjualan (Studi Kasus pada Pedagang di Pasar Tradisional Badung Kecamatan Denpasar Barat Kota Denpasar)
The Effect of Demand, Substitute Goods and Availability of Cayenne Pepper on Sales (Case Study on Traders in Badung Traditional Market, West Denpasar District, Denpasar City). Badung Traditional Market is located in West Denpasar District, Denpasar City. The largest Traditional Market in Bali is a place that is visited by many domestic and foreign tourists and has the largest number of traders in the city of Denpasar, one of which is cayenne pepper traders who are able to create diversity in the price of cayenne pepper in each trader with one another so that it affects the sale of cayenne pepper in Badung Traditional Market. This study aims to analyze the effect of demand, substitute goods and the availability of cayenne pepper in traders on the sale of cayenne pepper in Badung Traditional Market. This study uses primary data and secondary data. To achieve these objectives, the analytical method used in this study is multiple linear regression analysis with the IBM SPSS 26 program. The results showed that the results of the classical assumption test obtained were met and met the requirements of the linear regression model and it was known that the data for the demand variable obtained Thitung 3.478> 2.048 and the significance value was 0.002 <0.05, which means that it has an effect on the sale of cayenne pepper in Badung Traditional Market, while the substitute goods variable obtained Thitung -0, 958> 2.048 and its significance value is 0.346> 0.05 which means it has no effect on the sale of cayenne pepper in Badung Traditional Market and the variable availability of cayenne pepper in traders obtained Thitung 8.567> 2.048 and its significance value is 0.000<0.05 which means it has an effect on the sale of cayenne pepper in Badung Traditional Market. It is known that simultaneously the independent variables (demand, substitute goods and availability of cayenne pepper in traders) as a whole have a significant effect on the sale of cayenne pepper in Badung Traditional Market.
Pengaruh Pemasaran Media Sosial Instagram terhadap Keterlibatan Merek dan Dampaknya pada Niat Beli Produk Kalani Blooms Florist
The Influence of Instagram Social Media Marketing on Brand Engagement and Its Impact on Purchase Intention of Kalani Blooms Florist Products. This research was conducted at Kalani Blooms Florist in Bali. The purpose of this study is to determine the effectiveness level of social media marketing, brand engagement, and purchase intention, as well as to examine how social media marketing and brand engagement influence the purchase intention of Kalani Blooms Florist products in Bali. The type of data used in this research is quantitative data. The sampling technique applied was purposive sampling, with a total of 100 respondents who are Instagram followers of Kalani Blooms Florist and reside in Bali. The research instrument used to collect data was a questionnaire. The data were analyzed using the Structural Equation Model (SEM) method with the Smart-PLS program. The results of this study indicate that there is a significant influence of social media marketing on brand engagement, a significant influence of brand engagement on purchase intention, and a significant influence of social media marketing on purchase intention through brand engagement. Kalani Blooms Florist is advised to continue developing creative and interactive content strategies on Instagram to encourage consumer behavioral engagement and focus on optimizing conversion strategies from purchase intention into actual buying actions.
Pengaruh Atribut dan Layanan dalam Membentuk Niat Berkunjung Kembali ke Agrowisata Subak Jatiluwih Tabanan
The Impact of Tourism Attributes and Services on Revisit Intention to Subak Jatiluwih Agrotourism, Tabanan. Agrotourism is a form of tourism that integrates the agricultural sector with the tourism industry, where agricultural areas not only function as production land, but also offer tourist attractions in the form of natural beauty and cultural values. One destination that develops this potential is Jatiluwih Subak Agrotourism, which is known as a world cultural heritage. This study aims to determine the effect of destination attributes and service quality on tourist return visit intention. The research was conducted with a quantitative approach using the SmartPLS-based Structural Equation Modeling (SEM) method. Data were collected through questionnaires of tourists visiting Subak Jatiluwih, using stratified sampling technique. The results showed that attributes and service quality had a significant effect on return visit intention. The findings provide important implications for managers to focus more on improving the quality of tourist information, accessibility, and the provision of cultural and nature-based tourism activities to encourage loyalty and sustainability of tourism in the area.
Penerapan Corporate Social Responsibility (CSR) PT Toba Pulp Lestari Tbk dalam Program Pemberdayaan Kelompok Tani Hutan Berjuang, Kecamatan Sipahutar, Kabupaten Tapanuli Utara
Implementation of Corporate Social Responsibility (CSR) of PT Toba Pulp Lestari Tbk in the Empowerment Program of the Berjuang Forest Farmers Group, Sipahutar District, North Tapanuli Regency. This research was conducted to examine the implementation and benefits of the CSR program by PT Toba Pulp Lestari Tbk in the form of empowerment of the Berjuang forest farmer group (KTH). The research was conducted using descriptive analysis methods with quantitative and qualitative approaches. This research was conducted with interviews and documentation as well as questionnaires where the variables were measured using the Likert scale rule to determine the criteria for interpreting the scores obtained. The results showed that the KTH Berjuang empowerment program by PT. Toba Pulp Lestari Tbk has played a good role in its implementation. This is evidenced by the first planting period which has been completed in several stages, namely providing land capital in the Plant Life Block, providing capital assistance, counseling and training in intercropping corn cultivation. Through this program a good relationship is established between the company and KTH Berjuang. The benefits of the profit dimension are the short-term plan for the first planting period of corn cultivation with the intercropping method, the results of which are fully the rights of KTH Berjuang, from the people dimension, which is helping to increase the knowledge and skills of farming members of KTH Berjuang, and from the planetary dimension, namely working together in preserving the area. Forests in order to achieve the sustainability of natural resources for the common good. The advice given is that the empowerment program must be applied consistently and continuously in order to achieve the program’s objectives, namely the independence of KTH Berjuang.
Analisis Kelayakan Usahatani Salak di Desa Macang Kecamatan Bebandem Kabupaten Karangasem
Feasibility Analysis of Salak Farming in Macang Village, Bebandem District, Karangasem Regency. This study aims to determine whether salak farming in Macang Village, Bebandem District, Karangasem Regency is feasible. The population in this study were all farmers registered in the Subak Abian Gangga Pawitra Giri Farmer Group. The sampling technique used purposive sampling with a total sample of 15 people. Financial feasibility in terms of four investment criteria, namely Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Net Benefit and Cost Ratio (Net B/C Ratio), then carried out simultaneously with the data collection process carried out in the field, namely data reduction, data presentation and from the results of data analysis, then conclusions are drawn. The results showed that The results showed that the Net Present Value (NPV) calculation showed a positive value of Rp. 305.294.746 > 0, at an interest rate of 15%, the Internal Rate of Return (IRR) analysis shows an IRR of 19,80% greater than the required rate of return of 15%, Payback Period analysis shows that the payback period the investment capital needed in zalacca farming is the fastest for 3 years and 1 month, and the Probability Index is obtained at 4,754 greater than 1, which indicates that the benefits derived from planting salak are greater than the costs incurred, so that from the fourth analysis From the financial aspect, salak farming in Macang Village, Bebandem District, Karangasem Regency is feasible to develop. To overcome the problems faced by farmers, the Government of Karangasem Regency should routinely conduct agricultural counseling to farming actors so that there is an evaluation of the salak harvest and can add insight to farmers regarding the marketing of salak to make it more profitable for farmers.
Analisis Rantai Pasok Beras Lokal Medium UD Kerta Sari di Desa Getasan Kecamatan Petang Kabupaten Badung Provinsi Bali
Supply Chain Analysis of Medium Local Rice UD. Kerta Sari in Getasan Village, Petang District, Badung Regency, Bali Province. UD Kerta Sari is one of the institutions that carry out supply chain activities for rice commodities in Getasan Village, Petang District, Badung Regency. The goals of this research is to identify the mechanism of supply chain flow in the rice commodity which includes product flow, financial flow and information flow as well as the amount of margin, level of efficiency and farmer's share. The method used in this study is a qualitative and quantitative methods. Qualitative methods are used to describe supply chain mechanisms and quantitative methods are used to calculate margin values, efficiency levels and farmer's share. Respondents in this study used the snowball sampling technique. The research data was obtained through interviews, documentation and literature study. The results of this study indicate that there are seven types of rice supply chain flows, namely 1) Farmers – UD Kerta Sari – Consumers, 2) Farmers – Suppliers – UD Kerta Sari – Consumers, 3) Farmers – Suppliers – UD Kerta Sari – Retailers – Consumers, 4 ) Farmers – Suppliers – UD Kerta Sari – Wholesalers – Consumers, 5) Farmers – Suppliers – UD Kerta Sari – Wholesalers – Retailers – Consumers, 6) Farmers – Suppliers – UD Kerta Sari – Collectors – Wholesalers – Consumers, 7) Farmers – Suppliers – UD Kerta Sari – Collectors – Retailers – Consumers. The most efficient type of chainway is the first chainway, because the first type of chainway has the shortest chain. In the first type of chain path, a chain margin of IDR 5,700/kg and a chain efficiency of 6,29%. In the farmer's share analysis, the first chain path is the most efficient chain path with a farmer's share value of 49,10%. From the results of the study, it can be concluded that the most efficient supply chain flow from UD Kerta Sari is the first flow. It is suggested to farmers to sell their crops directly to the rice milling place in order to get optimal profits.
Motivasi Petani dalam Berusahatani Padi Varietas Ciherang di Subak Lanyah 1 Bajera, Kecamatan Selemadeg, Kabupaten Tabanan
Motivation of Farmers in Cultivating Ciherang Variety Rice in Subak Lanyah 1 Bajera, Selemadeg District, Tabanan Regency. The use of new superior varieties is one of the technologies that play an important role in increasing the quantity and quality of agricultural products, one of which is the Ciherang variety. Ciherang rice variety is an innovation that requires intrinsic and extrinsic motivation in adopting, taking action and implementing rice cultivation. This study aims to determine the intrinsic and extrinsic motivation of farmers in farming Ciherang rice varieties in Subak Lanyah 1 Bajera. Sampling of 63 people using a proportional random method. The analysis used in this study is descriptive qualitative using a Likert Scale. The results showed that the level of motivation of farmers in rice farming Ciherang variety was in the medium category with a score of 67.51% on intrinsic motivation while on extrinsic motivation was 64.88%. The more dominant motivation is intrinsic motivation even though these two motivations are in the moderate category. It is recommended that the head of subak Lanyah 1 Bajera coordinate with PPL in terms of controlling pests and diseases, traders are also advised to provide information on rice prices according to market prices so that farmers remain enthusiastic in farming Ciherang varieties of rice.
Strategi Pengembangan Agrowisata Pondok Jukjukan di Desa Mangguh Kecamatan Kintamani Kabupaten Bangli
Agrotourism Development Strategy of Pondok Jukjukan in Mangguh Village, Kintamani District, Bangli Regency. Pondok Jukjukan Agrotourism is a tour of picking oranges directly from the tree with natural beauty and the air is so cool that the sensation of eating oranges is something different from before. Pondok Jukjukan agrotourism is located in Mangguh Village, Kintamani District, Bangli Regency. The purpose of this study is to determine internal and external factors, formulate alternative strategies, and formulate the most appropriate main strategy for developing Pondok Jukjukan Agrotourism. The analysis used in this research is internal and external factors, IFAS matrix, EFAS matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of the study show that the internal factors that become strengths are beautiful scenery with cool air. Weakness factors are the lack of attractions in Pondok Jukjukan Agrotourism and the lack of land area in Pondok Jukjukan Agrotourism. While external factors that become opportunities are utilizing nature and culinary tourism to attract tourists and threat factors, namely the existence of agro-tourism areas that do not last long and the presence of high rainfall. The results of the SWOT matrix analysis show that there are eleven alternative strategies and superior strategies from the results of the QSPM matrix, namely collaborating with fellow agro-tourism actors. Suggestions for Pondok Jukjukan Agrotourism are implementing the priority strategies that have been set.
Efektivitas Program Hortimart Kepri dalam Pemasaran Cabai di Kota Batam
Effectivity of the Hortimart Kepri Program in Chili Marketing in Batam City. Farmer’s dependence on middlemen prompted the Batam City Agriculture and Food Security Service to create a program called Hortimart Kepri which aims to be a partner for farmers so that they have their own marketing channels to secure prices both at the farmer level and at the consumer level. This research aims to determine the effectiveness of the Hortimart Kepri Program by using a marketing analysis approach to determine patterns, efficiency (marketing margin, farmer's share, profit and cost ratio), as well as marketing institutions and functions. The respondents in this research were 60 people including farmers, Hortimart Kepri, middlemen, wholesalers and retailers. The results showed that there are two marketing channel patterns, namely: (1) Farmers - Hortimart Kepri, (2) Farmers - Middlemen - Wholesalers - Retailers. The marketing margin for marketing channel pattern I is IDR. 4,200,-/kg, farmer's share percentage of 85%, and profit to cost ratio of 2.32. Marketing channel pattern II on the other hand has a marketing margin of Rp. 12,700/kg, the farmer's share percentage is 69.59%, and the profit to cost ratio is 1.60. Each institution in each marketing channel pattern carries out three marketing functions, namely the exchange function, physical function and facility function.
Analisis dan Perancangan EOQ, Safety Stock, TIC Sistem Pengendalian Persediaan Bahan Baku Frozen Fruits pada Perusahaan Bali Food Industry
Analysis and Design of Inventory Control System for Frozen Fruits Raw Materials EOQ, Safety Stock, TIC at Bali Food Industry Company. Bali Food Industry is a company that produces fresh fruits into frozen fruit. Raw material inventory is a production factor that plays a very important role in the production process of a company, this is because raw materials support the smoothness and continuity of a production process in a company. This study aims to determine the economical ordering of raw materials (EOQ), Safety Stock, and total inventory costs at Bali Food Industry. In research that has been conducted at Bali Food Industry, it is known that the economical ordering of raw materials for frozen fruit raw materials in strawberries is 733,961 Kg. In mango, a total of 609,587Kg besides that in mixberry products with a total of 433,634 Kg. In the Safety stock analysis, it is known that the strawberry is 9.347,387 Kg. In mango fruit amounting to 6.166,726 Kg. The mixberry product is obtained at 2.739,885 Kg. In addition, the frozen Total Inventory Cost analysis obtained results on strawberry products amounting to Rp. 367.788.914 on frozen mango products amounting to Rp. 473.022.016 and on Mixberry obtained at Rp. 378.542.438. The system design in the form of templates with simple Microsoft Excel applications is made according to the needs of the company, namely producing EOQ, Safety Stock and Total Inventory Cost calculation templates, which can facilitate the company in determining the supply of raw materials for the smooth production process.
Strategi Peningkatan Kapasitas Penyuluh Pertanian dalam Penggunaan Cyber Extension di Kabupaten Tabanan
Strategy for Increasing the Capacity of Agricultural Extension Workers in the Use of Cyber Extensions in Tabanan Regency. This study aims to analyze internal and external factors, develop alternative strategies, and priority alternative strategies in increase the capacity of agricultural extension workers in the use of Cyber Extension in Tabanan Regency. To achieve these goal, this study uses qualitative data and quantitative data with primary and secondary data sources. Data obtained through the process of interviews and documentation. Data that has been obtained then get analyzed using SWOT analysis and QSPM analysis. The results of research show the position of Cyber Extension in the position matrix is in quadrant I where Cyber Extension can use the Strength and Opportunity strategy, that is extension workers can use technology to introduce Cyber Extension to the farmers. The study of SWOT analysis resulted four alternative strategies, namely: (a) Strengths-Opportunities Strategy (utilizing technology in introducing Cyber Extension and improving the quality of writing), (b) Weaknesses-Opportunities Strategy (add the number of post verifiers, managing the agendas for writing), (c) Strengths-Threads Strategy (appliying the inovations, writing training to improve the skills of extension worker), (d) Weaknesses-Threads Strategy (reviewing informations in Cyber Extension, maintain writing continuity).
Analisis Kelayakan Finansial Usahatani Belimbing Madu (Studi Kasus Kelompok Tani Sekar Sari Subak Mambal, Desa Mambal, Kecamatan Abiansemal, Kabupaten Badung)
Feasibility Analysis of Honey Star Fruit Farming (Case Study of Sekar Sari Farmer Group, Subak Mambal, Mambal Village, Abiansemal District, Badung Regency). The development of horticultural commodities in Bali such as the example of organic honey star fruit plants in addition to supporting the government movement to preserve local fruit, can also help farmers to develop horticultural commodities especially star fruit plants which are not widely developed in Bali. This study aims to determine the amount of honey star fruit income and determine the financial feasibility of honey star fruit farming in Sekar Sari Farmer Group. The sampling technique in this study was conducted by survey method. The analysis technique used is the analysis of R/C ratio and B/C ratio. The result showed that the average amount of income received by each farmer in honey star fruit farming which was cultivated to expand cultivation amounted to Rp. 56.224.542,00,-. The result of R/C ratio analysis is 3,03 and B/C ratio analysis is 2,03, which stated that honey star fruit in Sekar Sari Farmer Group is still feasible to run. The break event point in the BEP analysis of acceptance is Rp. 638.121,28,-, BEP production volume of 58,01 kg per unit per tree, and the value of the price BEP of Rp. 9.627,01,-. Through this research, it is expected that the farmers in Sekar Sari Farmer Group can increase their business scale and have a cash flow record in order to anticipate the occurrence of business losses.
Kontribusi Usahatani Kopi Arabika terhadap Pendapatan Rumah Tangga Petani (Studi Kasus pada Kelompok Tani Dharma Kriya Desa Belantih, Kecamatan Kintamani, Kabupaten Bangli)
Contribution Of Arabic Coffee Farming to Farmers' Household Income (Case Study of the Dharma Kriya Farmer Group, Belantih Village, Kintamani District, Bangli Regency). This research aims to analyze the income and contribution of Arabica coffee farming to farmer household income, along identifying the obstacles faced by farmers. The data analysis used in this research is contribution analysis and qualitative descriptive analysis. The type of data used is qualitative and quantitative. The research results show the average income of Arabica coffee farming is IDR 7,221,554/year/respondent with an average cultivated land area of 0.12 Ha. The average income of farmers from farming other than Arabica coffee which comes from oranges and chilies is IDR 41,664,966/year with an average area of cultivated land of 1.01 Ha. Non-farming income in the Dharma Kriya Farmer group an average of IDR 2,430,769/year. The contribution of Arabica coffee farming to the household income of farmers in the Dharma Kriya Farming Group is very low category, abaout 14.07%. Technical obstacles experienced by farmers include pests, diseases and climate. Meanwhile, non-technical obstacles experienced by farmers include the small scale of farming, limited financing and capital, unstable prices, and the use of technology and information which is still relatively low. Suggestions that need to be considered are that farmers in the Dharma Kriya Farming Group should plan the layout of Arabica coffee plants and orange trees well. Farmers also need to follow technological developments that are useful in developing Arabica coffee farming. Apart from that, there needs to be assistance from related agencies, especially agricultural extension workers in the area of the Dharma Kriya Farmer Group so that it remains sustainable.
Analisis Kelayakan Finansial Usaha Penyangraian Kopi (Studi Kasus di PT XXY, Bali)
Financial Feasibility Studies of a Coffee Roaster’s Business, PT XXY, Bali. The coffee roasting industry in Indonesia faces challenges in maximizing profits when transforming raw coffee beans into a suitable form for consumption. One such example is PT XXY in Bali, a coffee roasting business with plans to maximize its income through an investment in a roasting machine. Based on the reports and targets set by the business owner, the purchase of this roasting machine comes with several challenges, particularly when raw material prices increase and demand decreases. Therefore, the objective of this research is to calculate the financial feasibility of the business in acquiring the roasting machine and to analyze its sensitivity to changes in raw material prices and demand. The data in this study consist of quantitative analysis obtained from primary and secondary data sources. Financial reports and business targets were gathered through documentation and interviews with key informants, including the business owner, the head of the finance department, and the head of the marketing department. By calculating the financial feasibility criteria with an interest rate of 24%, the resulting NPV is Rp. 3.857.064.894,42, IRR is 237%, Net B/C is 1,16, and the Payback Period is 0.42 Year (5 Months) within a 5-year investment period. This suggests that the business is deemed feasible to pursue. When raw material prices increase and the demand decreases, the business is considered viable to operate with only each threshold has 20% and 10%. as per the scenario presented in the previous financial report.
Analisis Sektor Unggulan Kabupaten Jembrana
The Analysis of Primary Sector of Jembrana Regency. The economic development indicators can be studied using Gross Regional Domestic Product (GDP). The GDP of Kabupaten Jembrana consists of 17 sectors classified into three major groups, namely primary, secondary and tertiary sectors. The development of the primary sectors (the bases) is significantly influencing the growth of regional GDP; thus, the regional economic aspects planning process becomes well-organized after identifying the primary sectors (the bases) and the non-primary sectors (the non-bases) of the regency. The purpose of this study is to identify the primary sectors (the bases) and the non-primary sectors (the non-bases), as well as to understand the influence of the leading sector (the bases) of Kabupaten Jembrana economic situation. The data used in this study were the secondary data that derived from BPS of Kabupaten Jembrana and Bali Province in 2010-2019 and also supported by any related literature. The result showed that the leading sectors (the bases) in Kabupaten Jembrana are agriculture, forestry, fisheries, transportation, and warehousing sectors. In addition, the information, communication, and other competitive sectors in Kabupaten Jembrana consist of agriculture, forestry, fisheries, transportation, and warehousing. These findings also show the influence of Jembrana's leading sector (the base) on the economic situation and have already been competitive. Finally, the most significant contributors to Jembrana's GDP value are the agriculture, forestry, and fisheries sectors.
Pengaruh Pengeluaran Pemerintah Sektor Pertanian dan PAD terhadap PDRB Sektor Pertanian di Kabupaten Tabanan, Provinsi Bali
The Effect of Government Expenditure in Agricultural Sector and Local Original Revenue on The Gross Regional Domestic Product of The Agricultural Sector in Tabanan Regency, Bali Province. Tabanan Regency is located in Bali Province. Tabanan Regency, which is supported by its geographical and astronomical location, makes the agricultural sector a leading sector in its economy. The role of the government in developing the agricultural sector is reflected in the management of regional finances in the form of government expenditures in the agricultural sector and local original revenue to support activities in the agricultural sector. This study aims to analyze the effect of government expenditure in the agricultural sector and local original revenue on the GRDP of the agricultural sector in Tabanan Regency, Bali Province.This study used secondary data obtained from the Agriculture Office of Tabanan Regency, the Regional Finance Agency of Tabanan Regency, and the Central Statistics Agency of Tabanan Regency. The data used comes from 2010 to 2021 or within the last 12 years. To achieve this goal, the analysis method used in this study was to use multiple linear regression analysis with the IBM SPSS 25 program. The results of this study show that the variable of government expenditure in the agricultural sector affects the GRDP of the agricultural sector in Tabanan Regency, Bali, while the variable of local original revenue does not affect the GRDP of the agricultural sector in Tabanan Regency, Bali. The variables of government expenditure in the agricultural sector and local original revenue jointly affect the GRDP of the agricultural sector in Tabanan Regency in 2010-2021.
Strategi Pengembangan Usahatani Jeruk Siam di Desa Sekardadi Kecamatan Kintamani Kabupaten Bangli
Development Strategy of Siam Citrus Farming in Sekardadi Village, Kintamani District, Bangli Regency. Siam citrus is the main commodity that is cultivated in Sekardadi Village. Siam citrus farming has an important role in the economic development of the community in Sekardadi Village, especially farmers. The development of Siam citrus farming in Sekardadi Village is still not optimal due to several factors, one of which is the increase in production costs. This study aims to determine internal and external factors and formulate alternative strategies for the development of Siam citrus farming in Sekardadi Village, Kintamani District, Bangli Regency. Identification of the internal factors of Siam citrus farming in Sekardadi Village in the form of strengths and weaknesses, and external factors in the form of opportunities and threats. Based on the EFAS and IFAS matrices, in the SWOT analysis diagram, Siam citrus farming in Sekardadi Village is in quadrant I, which means that Siam citrus farming has great strength so that it can take advantage of existing opportunities. These conditions support an aggressive growth policy. The results of the SWOT Matrix obtained alternative strategies, namely the S-O strategy by increasing production yields in terms of quality and quantity by optimizing the use of available land and production facilities to meet market demand, developing agrotourism based on Siamese oranges, and utilizing information technology; W-O strategy by increasing farmers' knowledge regarding the wise use of chemical pesticides and land management by utilizing information technology and implementing an integrated farming system; S-T strategy by increasing the productivity of Siamese citrus plants using available facilities and infrastructure wisely to anticipate pest and disease attacks; and the W-T Strategy by increasing cooperation with government agencies in procuring fertilizer subsidies and training or counseling related to the use of pesticides and chemical fertilizers, pest and disease control, as well as soil management and reducing the use of synthetic pesticides.
Analisis Kelayakan Usahatani Bawang Merah pada Kelompok Tani Ternak Merta Jaya Desa Songan B Kecamatan Kintamani Kabupaten Bangli
Feasibility Analysis of Shallot Farming in Merta Jaya Livestock Farmer Group Songan B Village Kintamani District Bangli Regency. Many farmers are cultivating the shallot commodity as their main source of livelihood. Farmers' shallot farming activities will also consider costs and income. The purpose of this study was to determine the income of shallot farming and the feasibility of shallot farming in the Merta Jaya Livestock Farmer Group, Songan B Kintamani Village. Data collection methods used are observation, interviews, and library research. Based on the results of research at the Merta Jaya Livestock Farmers Group, Songan B Village, Kintamani District, Bangli Regency, it can be concluded as follows. The average amount of income received by farmers in shallot farming in the Merta Jaya Livestock Farmers Group is Rp 26,019,271. This can be seen from the revenue generated, which is IDR 42,320,000, with a production cost of IDR 16,300,729 which consists of fixed costs and variable costs. Average income, revenue and production costs with a land area of 44,35 acres, the planting season is June-August. The results of the feasibility analysis using the R/C ratio analysis show that shallot farming in the Merta Jaya Livestock Farmers Group is feasible. It can be seen that the value of the R/C ratio is more than 1, namely 3, where the revenue is greater than the cost. Based on the conclusion of the suggestions that can be given to the Merta Jaya Livestock Farming Group, it is better for the Farmer Group to optimize jointly owned land so that it can be used for savings and loan capital without giving interest to group members.
Strategi Pengembangan Program One Village One Product (OVOP) Asparagus yang Berkelanjutan di Desa Pelaga, Kecamatan Petang, Kabupaten Badung
Strategy for Asparagus Sustainable One Village One Product (OVOP) Program Development in Pelaga Village, Badung Regency, Bali. Asparagus One Village One Product (OVOP) Program in Pelaga Village is one of the pilot projects in sustainable agricultural development in the Badung Regency. This program is a program of developing one main product of an area by utilizing local resources. The development of this program was quite rapid at its inception, but in recent years the asparagus OVOP program has experienced a decline in terms of production. This study aims to arrange an appropriate strategy for the sustainability of the asparagus OVOP program Pelaga Village. The data were collected through in-depth interviews and structured interviews to provide scores to the strategies that have been determined through a SWOT analysis, which then will be re-analyzed with QSPM analysis to rank the strategies that become priority strategies in the development of the asparagus OVOP program.Based on the result of the study, the OVOP program has strengths that can be utilized towards sustainable programs such as adequate facilities and infrastructure for the cultivation of asparagus and agro-climate, which support the commodity of asparagus. The priority strategy that has the highest attractiveness is a strategy of expanding local market share to dominate the asparagus market in Bali with a score of 6.15. Evaluating the strategy by taking into account the internal and external circumstances of the program from time to time needs to be considered to realize a sustainable asparagus OVOP program.
Perbandingan Pendapatan Usahatani Padi (Oryza sativa L.) dengan Usahatani Bunga Pacar Air (Impatiens balsamina L.), di Subak Lodtunduh, Kabupaten Gianyar
Income Comparison of Rice Plants (Oryza sativa L.) with water ehnna (Impatiens balsamina L.) Farming in Lodtunduh Subak, Gianyar Regency. Rice and water henna flower farming in Subak Lodtunduh is a continuous activity that can be carried out simultaneously because, in Subak Lodtunduh, water is relatively always sufficient throughout the year. The purpose of this study was to determine the income, income differences, and feasibility of rice farming and water henna flower in Subak Lodtunduh. Quantitative data in this study include the amount of production and selling prices at the producer level. Qualitative data in this study include a description of the area studied and an overview of Subak Lodtunduh. The population in this study was 32 Subak Lodtunduh farmers. The population of farmers who only grow rice is 16 people. The population of farmers who grow water henna flowers is as large as 16 people. Samples taken by census of the total population The average income of rice farming in one growing season is Rp. 15,389,092.78/ha, while the average income of water henna flower farming in two growing seasons is Rp. 38,402,163.63/ha. A comparison of rice farming income with water henna flowers in Subak Lodtunduh shows a significant difference because it has a sig value of 0.05. Rice farming and water henna flower cultivation in Subak Lodtunduh are declared feasible to cultivate because they have an R/C ratio value> 1 and a B/C ratio value> 0. The suggestions given are that, with the large labor costs in water henna flower farming, farmers are advised to cultivate rice unless there is sufficient labor availability in water henna flower farmer households. Because the absorption of labor for water henna flower farming is very high, as evidenced by the relatively high labor costs of other costs.
Analisis Pemasaran Jeruk Siam di Desa Taro, Kecamatan Tegallalang, Kabupaten Gianyar
Analysis of Siamese Orange Marketing System in Taro Village, Tegallalang District, Gianyar Regency. Siamese oranges (Citrus nobilis var. microcarpa) are horticultural plants that are of concern to the government and the public. This subsector is expected to be able to increase the production and welfare of farmers achieved through efforts to increase income, production, and business productivity. This research aims to find out the marketing channels and marketing functions performed by marketing agencies on siamese citrus commodities in Taro Village and the efficiency of siamese orange marketing channels based on marketing margins, farmer’s share, and profit and cost ratios. The research site was conducted in Taro Village, Tegallalang District, Gianyar Regency. The data used in this study uses primary data and secondary data. The results of this study showed three marketing channels, marketing functions consist of exchange functions, physical functions, and facility functions. The most efficient marketing channel is found in channel l, because of the low marketing margin, farmer's share is high as well as the ratio of profit and cost more than one (>1). For grade A the amount of marketing margin is Rp. 2,500, farmer’s share of 75%, and total analysis of profit and cost ratio of 1.44. For grade B the amount of marketing margin is Rp. 1,500, farmer’s share of 81%, and total analysis of profit and cost ratio of 1.31. For grade C the amount of marketing margin is Rp. 2,500, the farmer’s share is 58% and the total profit and cost ratio analysis is 2.37. Based on the results of the study, it is expected that farmers can directly sell siamese oranges both to retailers and to end consumers and can form cooperatives.
Analisis Ekspor Kopi Provinsi Nusa Tenggara Timur ke Pasar Global
Analysis of Coffee Export from East Nusa Tenggara Province to the Global Market. This study aims to analyze the factors influencing the volume of coffee exports from East Nusa Tenggara (NTT) Province to the global market. The research utilizes annual time series data from 2004 to 2023 and is analyzed using multiple linear regression based on the Ordinary Least Squares (OLS) method with the assistance of EViews 13 software. The variables analyzed include land area, coffee production, and the ratio of global coffee prices to domestic coffee prices. The model estimation results show that all independent variables simultaneously have a significant effect on the volume of coffee exports from NTT. However, partially, only coffee production has a positive and significant influence on export volume, while land area and the global-to-domestic coffee price ratio do not show significant effects. These findings indicate that increasing coffee production is a key factor in promoting coffee exports from NTT to the global market. Therefore, efforts to improve coffee productivity should be a top priority, including technical assistance for farmers, crop rejuvenation, and strengthening of farmer institutions. Meanwhile, the statistically insignificant effects of land area and price differentials suggest that additional strategies are needed to optimize the use of existing land and enhance farmers' access to market information. Local governments are expected to provide sustainable support to improve productivity and efficiency in the coffee sector so that the export potential of this commodity can be better realized in the international market.
Analisis Kinerja Rantai Pasok Stroberi (Studi Kasus: Kelompok Tani Segening, Desa Pancasari, Kecamatan Sukasada, Kabupaten Buleleng)
Supply Chain Performance Analysis of Strawberries (Case Study of Segening Farmer Group, Pancasari Village, Sukasada District, Buleleng Regency). Competition in the horticultural industry, particularly in strawberry commodity, is becoming increasingly intense as market demand rises. The main challenge in the strawberry supply chain is the fluctuation and seasonal nature of strawberry products, which affect availability and quality. This study aims to identify the flow and analyze the performance of the strawberry supply chain sourced from the Segening Farmers Group. The research employs the SCOR method with an AHP (SCOR-AHP) approach to measure supply chain performance. The results indicate that the flow of products, financial flow, and information flow are well integrated. Based on the performance classification, the supply chain is categorized as moderate to good, with a performance scores of 90% at the farmer level, at the collector level 90%, at the wholesaler level 91%, and 89% at the retailer level, indicating potential for improvement. The ranking of performance among the supply chain actors is as follows: wholesalers, collectors, farmers, and retailers. Several indicators that need improvement include product defect rates, delivery time, availability of production facilities, and the ability to fulfill sudden orders.
Analisis Kinerja Keuangan Badan Usaha Milik Desa (BUMDes) Dasa Kriya Loka Amerta di Desa Sumerta Kelod, Kota Denpasar
Financial Performance Analysis of Village-Owned Enterprise (BUMDes) Dasa Kriya Loka Amerta in Sumerta Kelod Village, Denpasar City. Village-Owned Enterprises (BUMDes) are essential instruments in driving the rural economy and improving community welfare. BUMDes Dasa Kriya Loka Amerta in East Denpasar District serves as one of the local economic institutions that plays a strategic role in managing village potential. However, its financial performance needs to be analyzed to determine the effectiveness of business management in generating profit. This study aims to analyze the financial performance of BUMDes Dasa Kriya Loka Amerta for the period 2021–2024 through financial ratio analysis and trend analysis. This research employs a descriptive quantitative approach using financial ratio analysis and trend analysis methods. The data were obtained from the financial statements of BUMDes Dasa Kriya Loka Amerta, including the balance sheet and income statement for the period 2021–2024. The results indicate that the financial performance of BUMDes Dasa Kriya Loka Amerta in terms of liquidity, solvency, activity and profitability ratios particularly the Return on Total Assets (ROA) falls under the very good category. Nevertheless, profitability ratios, particularly the Net Profit Margin (NPM), remain relatively low due to the high cost of goods sold and operational expenses. Furthermore, the trend analysis of the financial ratios shows an increasing tendency in solvency and profitability ratios, while liquidity and activity ratios demonstrate a declining trend. Therefore, it can be concluded that while BUMDes needs to implement strategies to enhance profitability.
Analisis Kelayakan Finansial Usahatani Kopi Arabika di Desa Belok Sidan, Kecamatan Petang, Kabupaten Badung
Financial Feasibility Analysis of Arabica Coffee Farming in Belok Sidan Village, Petang Sub-district, Badung Regency. This study evaluates the financial feasibility of Arabica coffee farming in Belok Sidan Village, Petang Sub-district, Badung Regency, a region characterized by optimal agroclimatic conditions for Arabica coffee cultivation. The research focuses on assessing the profitability and resilience of the farming enterprise under varying scenarios of price and production fluctuations. A quantitative approach was employed, utilizing investment appraisal indicators including Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit-Cost Ratio (Net B/C). Primary data were collected from 40 coffee farmers through structured questionnaires and interviews, while secondary data were obtained from relevant institutions and literature sources. The results indicate that Arabica coffee farming in the study area is financially feasible, with an NPV of IDR 74,406,428, an IRR of 16.18%, and a Net B/C ratio of 1.69. These indicators reflect efficient capital allocation and the ability of the enterprise to generate substantial economic surplus. Sensitivity analysis shows that the business remains viable under a 25% decline in selling price or a 30% reduction in production volume. Simultaneous declines in both variables render the enterprise financially unfeasible, as evidenced by the downward shift of IRR and Net B/C below acceptable thresholds. These findings underscore the importance of risk-based planning and adaptive farm management in mitigating market volatility and production risks. The study provides empirical insights to inform strategic decision-making for farmers, policymakers, and stakeholders in fostering a sustainable Arabica coffee agribusiness model.