Jurnal Agribisnis dan Agrowisata
type: channel
description: The Jurnal Agribisnis dan Agrowisata (Journal of Agribusiness and Agritourism) is published by the Agribusiness Study Program, Faculty of Agriculture, Udayana University, which is published regularly in publications (January, April, July and October). The purpose of the e-JAA conversation is a diffusion effort from the results of research / studies on a cluster of agribusiness and agro-tourism sciences conducted by researchers, students, academics, and the general public. In each issue of e-JAA there are 15-20 scientific articles. Published scientific articles must fulfill several requirements taken by formal / predetermined templates, pass through the selection process through peer-review, and the topics discussed must be in accordance with the focus and scope set. The author is expected to submit his written work that has never been published, is being reviewed or is being published to be published in a journal or other media in full. The scope of e-JAA includes the following fields: business development, community development, subak systems and agro-tourism engineering, agribusiness cooperatives.
publisher: Agribusiness Study Program, Faculty of Agriculture, Udayana University
language: en
publication name: Jurnal Agribisnis dan Agrowisata
issn: 2301-6523
items: Analisis Kelayakan Finansial Usahatani Kopi Arabika di Desa Belok Sidan, Kecamatan Petang, Kabupaten Badung
items: Analisis Kinerja Keuangan Badan Usaha Milik Desa (BUMDes) Dasa Kriya Loka Amerta di Desa Sumerta Kelod, Kota Denpasar
items: Analisis Kinerja Rantai Pasok Stroberi (Studi Kasus: Kelompok Tani Segening, Desa Pancasari, Kecamatan Sukasada, Kabupaten Buleleng)
items: Analisis Ekspor Kopi Provinsi Nusa Tenggara Timur ke Pasar Global
items: Analisis Pemasaran Jeruk Siam di Desa Taro, Kecamatan Tegallalang, Kabupaten Gianyar
items: Perbandingan Pendapatan Usahatani Padi (Oryza sativa L.) dengan Usahatani Bunga Pacar Air (Impatiens balsamina L.), di Subak Lodtunduh, Kabupaten Gianyar
items: Strategi Pengembangan Program One Village One Product (OVOP) Asparagus yang Berkelanjutan di Desa Pelaga, Kecamatan Petang, Kabupaten Badung
items: Analisis Kelayakan Usahatani Bawang Merah pada Kelompok Tani Ternak Merta Jaya Desa Songan B Kecamatan Kintamani Kabupaten Bangli
items: Strategi Pengembangan Usahatani Jeruk Siam di Desa Sekardadi Kecamatan Kintamani Kabupaten Bangli
items: Pengaruh Pengeluaran Pemerintah Sektor Pertanian dan PAD terhadap PDRB Sektor Pertanian di Kabupaten Tabanan, Provinsi Bali
items: Analisis Sektor Unggulan Kabupaten Jembrana
items: Analisis Kelayakan Finansial Usaha Penyangraian Kopi (Studi Kasus di PT XXY, Bali)
items: Kontribusi Usahatani Kopi Arabika terhadap Pendapatan Rumah Tangga Petani (Studi Kasus pada Kelompok Tani Dharma Kriya Desa Belantih, Kecamatan Kintamani, Kabupaten Bangli)
items: Analisis Kelayakan Finansial Usahatani Belimbing Madu (Studi Kasus Kelompok Tani Sekar Sari Subak Mambal, Desa Mambal, Kecamatan Abiansemal, Kabupaten Badung)
items: Strategi Peningkatan Kapasitas Penyuluh Pertanian dalam Penggunaan Cyber Extension di Kabupaten Tabanan
items: Analisis dan Perancangan EOQ, Safety Stock, TIC Sistem Pengendalian Persediaan Bahan Baku Frozen Fruits pada Perusahaan Bali Food Industry
items: Efektivitas Program Hortimart Kepri dalam Pemasaran Cabai di Kota Batam
items: Strategi Pengembangan Agrowisata Pondok Jukjukan di Desa Mangguh Kecamatan Kintamani Kabupaten Bangli
items: Motivasi Petani dalam Berusahatani Padi Varietas Ciherang di Subak Lanyah 1 Bajera, Kecamatan Selemadeg, Kabupaten Tabanan
items: Analisis Rantai Pasok Beras Lokal Medium UD Kerta Sari di Desa Getasan Kecamatan Petang Kabupaten Badung Provinsi Bali
items: Analisis Kelayakan Usahatani Salak di Desa Macang Kecamatan Bebandem Kabupaten Karangasem
items: Penerapan Corporate Social Responsibility (CSR) PT Toba Pulp Lestari Tbk dalam Program Pemberdayaan Kelompok Tani Hutan Berjuang, Kecamatan Sipahutar, Kabupaten Tapanuli Utara
items: Pengaruh Atribut dan Layanan dalam Membentuk Niat Berkunjung Kembali ke Agrowisata Subak Jatiluwih Tabanan
items: Pengaruh Pemasaran Media Sosial Instagram terhadap Keterlibatan Merek dan Dampaknya pada Niat Beli Produk Kalani Blooms Florist
items: Pengaruh Permintaan, Barang Substitusi dan Ketersediaan Cabai Rawit terhadap Penjualan (Studi Kasus pada Pedagang di Pasar Tradisional Badung Kecamatan Denpasar Barat Kota Denpasar)
items: Strategi Pengembangan Agrowisata Oi Kampasi di Desa Sukadamai Kecamatan Manggelewa Kabupaten Dompu Nusa Tenggara Barat
items: Analisis Kinerja Keuangan BPR di Kabupaten Gianyar Sebelum dan Pada Saat Era New Normal
items: Peran Penyuluh Pertanian Lapangan dalam Pengembangan Subak Selat sebagai Wahana Belajar Petani di Kecamatan Selat Kabupaten Karangasem
items: Analisis Kelayakan Pengembangan Bisnis pada Usaha Brownies yang Terbuat Dari Biji Kakao (Studi Kasus pada Usaha “Orlenalycious” Denpasar Bali)
items: Kontribusi Perempuan Buruh Tani Cabai dalam Meningkatkan Pendapatan Rumah Tangga (Studi Kasus: di Kecamatan Sidemen, Kabupaten Karangasem)

Analisis Kelayakan Finansial Usahatani Kopi Arabika di Desa Belok Sidan, Kecamatan Petang, Kabupaten Badung
type: item
description: Financial Feasibility Analysis of Arabica Coffee Farming in Belok Sidan Village, Petang Sub-district, Badung Regency. This study evaluates the financial feasibility of Arabica coffee farming in Belok Sidan Village, Petang Sub-district, Badung Regency, a region characterized by optimal agroclimatic conditions for Arabica coffee cultivation. The research focuses on assessing the profitability and resilience of the farming enterprise under varying scenarios of price and production fluctuations. A quantitative approach was employed, utilizing investment appraisal indicators including Net Present Value (NPV), Internal Rate of Return (IRR), and Net Benefit-Cost Ratio (Net B/C). Primary data were collected from 40 coffee farmers through structured questionnaires and interviews, while secondary data were obtained from relevant institutions and literature sources. The results indicate that Arabica coffee farming in the study area is financially feasible, with an NPV of IDR 74,406,428, an IRR of 16.18%, and a Net B/C ratio of 1.69. These indicators reflect efficient capital allocation and the ability of the enterprise to generate substantial economic surplus. Sensitivity analysis shows that the business remains viable under a 25% decline in selling price or a 30% reduction in production volume. Simultaneous declines in both variables render the enterprise financially unfeasible, as evidenced by the downward shift of IRR and Net B/C below acceptable thresholds. These findings underscore the importance of risk-based planning and adaptive farm management in mitigating market volatility and production risks. The study provides empirical insights to inform strategic decision-making for farmers, policymakers, and stakeholders in fostering a sustainable Arabica coffee agribusiness model.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I MADE WAHYU DWI WIJAYA
creator: RATNA KOMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 796
ending page: 807

Analisis Kinerja Keuangan Badan Usaha Milik Desa (BUMDes) Dasa Kriya Loka Amerta di Desa Sumerta Kelod, Kota Denpasar
type: item
description: Financial Performance Analysis of Village-Owned Enterprise (BUMDes) Dasa Kriya Loka Amerta in Sumerta Kelod Village, Denpasar City. Village-Owned Enterprises (BUMDes) are essential instruments in driving the rural economy and improving community welfare. BUMDes Dasa Kriya Loka Amerta in East Denpasar District serves as one of the local economic institutions that plays a strategic role in managing village potential. However, its financial performance needs to be analyzed to determine the effectiveness of business management in generating profit. This study aims to analyze the financial performance of BUMDes Dasa Kriya Loka Amerta for the period 2021–2024 through financial ratio analysis and trend analysis. This research employs a descriptive quantitative approach using financial ratio analysis and trend analysis methods. The data were obtained from the financial statements of BUMDes Dasa Kriya Loka Amerta, including the balance sheet and income statement for the period 2021–2024. The results indicate that the financial performance of BUMDes Dasa Kriya Loka Amerta in terms of liquidity, solvency, activity and profitability ratios particularly the Return on Total Assets (ROA) falls under the very good category. Nevertheless, profitability ratios, particularly the Net Profit Margin (NPM), remain relatively low due to the high cost of goods sold and operational expenses. Furthermore, the trend analysis of the financial ratios shows an increasing tendency in solvency and profitability ratios, while liquidity and activity ratios demonstrate a declining trend. Therefore, it can be concluded that while BUMDes needs to implement strategies to enhance profitability.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: RAHMANIAH RAHMANIAH
creator: RATNA KOMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 785
ending page: 795

Analisis Kinerja Rantai Pasok Stroberi (Studi Kasus: Kelompok Tani Segening, Desa Pancasari, Kecamatan Sukasada, Kabupaten Buleleng)
type: item
description: Supply Chain Performance Analysis of Strawberries (Case Study of Segening Farmer Group, Pancasari Village, Sukasada District, Buleleng Regency). Competition in the horticultural industry, particularly in strawberry commodity, is becoming increasingly intense as market demand rises. The main challenge in the strawberry supply chain is the fluctuation and seasonal nature of strawberry products, which affect availability and quality. This study aims to identify the flow and analyze the performance of the strawberry supply chain sourced from the Segening Farmers Group. The research employs the SCOR method with an AHP (SCOR-AHP) approach to measure supply chain performance. The results indicate that the flow of products, financial flow, and information flow are well integrated. Based on the performance classification, the supply chain is categorized as moderate to good, with a performance scores of 90% at the farmer level, at the collector level 90%, at the wholesaler level 91%, and 89% at the retailer level, indicating potential for improvement. The ranking of performance among the supply chain actors is as follows: wholesalers, collectors, farmers, and retailers. Several indicators that need improvement include product defect rates, delivery time, availability of production facilities, and the ability to fulfill sudden orders.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: ALIA NAIRA
creator: RATNA KOMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 773
ending page: 784

Analisis Ekspor Kopi Provinsi Nusa Tenggara Timur ke Pasar Global
type: item
description: Analysis of Coffee Export from East Nusa Tenggara Province to the Global Market. This study aims to analyze the factors influencing the volume of coffee exports from East Nusa Tenggara (NTT) Province to the global market. The research utilizes annual time series data from 2004 to 2023 and is analyzed using multiple linear regression based on the Ordinary Least Squares (OLS) method with the assistance of EViews 13 software. The variables analyzed include land area, coffee production, and the ratio of global coffee prices to domestic coffee prices. The model estimation results show that all independent variables simultaneously have a significant effect on the volume of coffee exports from NTT. However, partially, only coffee production has a positive and significant influence on export volume, while land area and the global-to-domestic coffee price ratio do not show significant effects. These findings indicate that increasing coffee production is a key factor in promoting coffee exports from NTT to the global market. Therefore, efforts to improve coffee productivity should be a top priority, including technical assistance for farmers, crop rejuvenation, and strengthening of farmer institutions. Meanwhile, the statistically insignificant effects of land area and price differentials suggest that additional strategies are needed to optimize the use of existing land and enhance farmers' access to market information. Local governments are expected to provide sustainable support to improve productivity and efficiency in the coffee sector so that the export potential of this commodity can be better realized in the international market.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: YULITA NANGUR WANGGU
creator: I GUSTI AGUNG AYU AMBARAWATI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 760
ending page: 772

Analisis Pemasaran Jeruk Siam di Desa Taro, Kecamatan Tegallalang, Kabupaten Gianyar
type: item
description: Analysis of Siamese Orange Marketing System in Taro Village, Tegallalang District, Gianyar Regency. Siamese oranges (Citrus nobilis var. microcarpa) are horticultural plants that are of concern to the government and the public. This subsector is expected to be able to increase the production and welfare of farmers achieved through efforts to increase income, production, and business productivity. This research aims to find out the marketing channels and marketing functions performed by marketing agencies on siamese citrus commodities in Taro Village and the efficiency of siamese orange marketing channels based on marketing margins, farmer’s share, and profit and cost ratios. The research site was conducted in Taro Village, Tegallalang District, Gianyar Regency. The data used in this study uses primary data and secondary data. The results of this study showed three marketing channels, marketing functions consist of exchange functions, physical functions, and facility functions. The most efficient marketing channel is found in channel l, because of the low marketing margin, farmer's share is high as well as the ratio of profit and cost more than one (>1). For grade A the amount of marketing margin is Rp. 2,500, farmer’s share of 75%, and total analysis of profit and cost ratio of 1.44. For grade B the amount of marketing margin is Rp. 1,500, farmer’s share of 81%, and total analysis of profit and cost ratio of 1.31. For grade C the amount of marketing margin is Rp. 2,500, the farmer’s share is 58% and the total profit and cost ratio analysis is 2.37. Based on the results of the study, it is expected that farmers can directly sell siamese oranges both to retailers and to end consumers and can form cooperatives.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI KOMANG YENITRI
creator: I GUSTI AYU AGUNG LIES ANGGRENI
creator: I KETUT RANTAU
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 749
ending page: 759

Perbandingan Pendapatan Usahatani Padi (Oryza sativa L.) dengan Usahatani Bunga Pacar Air (Impatiens balsamina L.), di Subak Lodtunduh, Kabupaten Gianyar
type: item
description: Income Comparison of Rice Plants (Oryza sativa L.) with water ehnna (Impatiens balsamina L.) Farming in Lodtunduh Subak, Gianyar Regency. Rice and water henna flower farming in Subak Lodtunduh is a continuous activity that can be carried out simultaneously because, in Subak Lodtunduh, water is relatively always sufficient throughout the year. The purpose of this study was to determine the income, income differences, and feasibility of rice farming and water henna flower in Subak Lodtunduh. Quantitative data in this study include the amount of production and selling prices at the producer level. Qualitative data in this study include a description of the area studied and an overview of Subak Lodtunduh. The population in this study was 32 Subak Lodtunduh farmers. The population of farmers who only grow rice is 16 people. The population of farmers who grow water henna flowers is as large as 16 people. Samples taken by census of the total population The average income of rice farming in one growing season is Rp. 15,389,092.78/ha, while the average income of water henna flower farming in two growing seasons is Rp. 38,402,163.63/ha. A comparison of rice farming income with water henna flowers in Subak Lodtunduh shows a significant difference because it has a sig value of 0.05. Rice farming and water henna flower cultivation in Subak Lodtunduh are declared feasible to cultivate because they have an R/C ratio value> 1 and a B/C ratio value> 0. The suggestions given are that, with the large labor costs in water henna flower farming, farmers are advised to cultivate rice unless there is sufficient labor availability in water henna flower farmer households. Because the absorption of labor for water henna flower farming is very high, as evidenced by the relatively high labor costs of other costs.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI WAYAN YENI SASMITA
creator: IDA AYU LISTIA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 738
ending page: 748

Strategi Pengembangan Program One Village One Product (OVOP) Asparagus yang Berkelanjutan di Desa Pelaga, Kecamatan Petang, Kabupaten Badung
type: item
description: Strategy for Asparagus Sustainable One Village One Product (OVOP) Program Development in Pelaga Village, Badung Regency, Bali. Asparagus One Village One Product (OVOP) Program in Pelaga Village is one of the pilot projects in sustainable agricultural development in the Badung Regency. This program is a program of developing one main product of an area by utilizing local resources. The development of this program was quite rapid at its inception, but in recent years the asparagus OVOP program has experienced a decline in terms of production. This study aims to arrange an appropriate strategy for the sustainability of the asparagus OVOP program Pelaga Village. The data were collected through in-depth interviews and structured interviews to provide scores to the strategies that have been determined through a SWOT analysis, which then will be re-analyzed with QSPM analysis to rank the strategies that become priority strategies in the development of the asparagus OVOP program.Based on the result of the study, the OVOP program has strengths that can be utilized towards sustainable programs such as adequate facilities and infrastructure for the cultivation of asparagus and agro-climate, which support the commodity of asparagus. The priority strategy that has the highest attractiveness is a strategy of expanding local market share to dominate the asparagus market in Bali with a score of 6.15. Evaluating the strategy by taking into account the internal and external circumstances of the program from time to time needs to be considered to realize a sustainable asparagus OVOP program.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I PUTU WIRA ADI SAPUTRA
creator: I GUSTI AYU AGUNG LIES ANGGRENI
creator: I MADE SARJANA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 727
ending page: 737

Analisis Kelayakan Usahatani Bawang Merah pada Kelompok Tani Ternak Merta Jaya Desa Songan B Kecamatan Kintamani Kabupaten Bangli
type: item
description: Feasibility Analysis of Shallot Farming in Merta Jaya Livestock Farmer Group Songan B Village Kintamani District Bangli Regency. Many farmers are cultivating the shallot commodity as their main source of livelihood. Farmers' shallot farming activities will also consider costs and income. The purpose of this study was to determine the income of shallot farming and the feasibility of shallot farming in the Merta Jaya Livestock Farmer Group, Songan B Kintamani Village. Data collection methods used are observation, interviews, and library research. Based on the results of research at the Merta Jaya Livestock Farmers Group, Songan B Village, Kintamani District, Bangli Regency, it can be concluded as follows. The average amount of income received by farmers in shallot farming in the Merta Jaya Livestock Farmers Group is Rp 26,019,271. This can be seen from the revenue generated, which is IDR 42,320,000, with a production cost of IDR 16,300,729 which consists of fixed costs and variable costs. Average income, revenue and production costs with a land area of 44,35 acres, the planting season is June-August. The results of the feasibility analysis using the R/C ratio analysis show that shallot farming in the Merta Jaya Livestock Farmers Group is feasible. It can be seen that the value of the R/C ratio is more than 1, namely 3, where the revenue is greater than the cost. Based on the conclusion of the suggestions that can be given to the Merta Jaya Livestock Farming Group, it is better for the Farmer Group to optimize jointly owned land so that it can be used for savings and loan capital without giving interest to group members.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI LUH WIDYA APRIYANTI
creator: NI LUH PRIMA KEMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 717
ending page: 726

Strategi Pengembangan Usahatani Jeruk Siam di Desa Sekardadi Kecamatan Kintamani Kabupaten Bangli
type: item
description: Development Strategy of Siam Citrus Farming in Sekardadi Village, Kintamani District, Bangli Regency. Siam citrus is the main commodity that is cultivated in Sekardadi Village. Siam citrus farming has an important role in the economic development of the community in Sekardadi Village, especially farmers. The development of Siam citrus farming in Sekardadi Village is still not optimal due to several factors, one of which is the increase in production costs. This study aims to determine internal and external factors and formulate alternative strategies for the development of Siam citrus farming in Sekardadi Village, Kintamani District, Bangli Regency. Identification of the internal factors of Siam citrus farming in Sekardadi Village in the form of strengths and weaknesses, and external factors in the form of opportunities and threats. Based on the EFAS and IFAS matrices, in the SWOT analysis diagram, Siam citrus farming in Sekardadi Village is in quadrant I, which means that Siam citrus farming has great strength so that it can take advantage of existing opportunities. These conditions support an aggressive growth policy. The results of the SWOT Matrix obtained alternative strategies, namely the S-O strategy by increasing production yields in terms of quality and quantity by optimizing the use of available land and production facilities to meet market demand, developing agrotourism based on Siamese oranges, and utilizing information technology; W-O strategy by increasing farmers' knowledge regarding the wise use of chemical pesticides and land management by utilizing information technology and implementing an integrated farming system; S-T strategy by increasing the productivity of Siamese citrus plants using available facilities and infrastructure wisely to anticipate pest and disease attacks; and the W-T Strategy by increasing cooperation with government agencies in procuring fertilizer subsidies and training or counseling related to the use of pesticides and chemic…
subject: Articles
  topic: section
creator: NI LUH WIDHIASIH
creator: DWI PUTRA DARMAWAN
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 707
ending page: 716

Pengaruh Pengeluaran Pemerintah Sektor Pertanian dan PAD terhadap PDRB Sektor Pertanian di Kabupaten Tabanan, Provinsi Bali
type: item
description: The Effect of Government Expenditure in Agricultural Sector and Local Original Revenue on The Gross Regional Domestic Product of The Agricultural Sector in Tabanan Regency, Bali Province. Tabanan Regency is located in Bali Province. Tabanan Regency, which is supported by its geographical and astronomical location, makes the agricultural sector a leading sector in its economy. The role of the government in developing the agricultural sector is reflected in the management of regional finances in the form of government expenditures in the agricultural sector and local original revenue to support activities in the agricultural sector. This study aims to analyze the effect of government expenditure in the agricultural sector and local original revenue on the GRDP of the agricultural sector in Tabanan Regency, Bali Province.This study used secondary data obtained from the Agriculture Office of Tabanan Regency, the Regional Finance Agency of Tabanan Regency, and the Central Statistics Agency of Tabanan Regency. The data used comes from 2010 to 2021 or within the last 12 years. To achieve this goal, the analysis method used in this study was to use multiple linear regression analysis with the IBM SPSS 25 program. The results of this study show that the variable of government expenditure in the agricultural sector affects the GRDP of the agricultural sector in Tabanan Regency, Bali, while the variable of local original revenue does not affect the GRDP of the agricultural sector in Tabanan Regency, Bali. The variables of government expenditure in the agricultural sector and local original revenue jointly affect the GRDP of the agricultural sector in Tabanan Regency in 2010-2021.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I MADE AGUS WIDYA WIRA SENTANU
creator: NI LUH PRIMA KEMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 691
ending page: 706

Analisis Sektor Unggulan Kabupaten Jembrana
type: item
description: The Analysis of Primary Sector of Jembrana Regency. The economic development indicators can be studied using Gross Regional Domestic Product (GDP). The GDP of Kabupaten Jembrana consists of 17 sectors classified into three major groups, namely primary, secondary and tertiary sectors. The development of the primary sectors (the bases) is significantly influencing the growth of regional GDP; thus, the regional economic aspects planning process becomes well-organized after identifying the primary sectors (the bases) and the non-primary sectors (the non-bases) of the regency. The purpose of this study is to identify the primary sectors (the bases) and the non-primary sectors (the non-bases), as well as to understand the influence of the leading sector (the bases) of Kabupaten Jembrana economic situation. The data used in this study were the secondary data that derived from BPS of Kabupaten Jembrana and Bali Province in 2010-2019 and also supported by any related literature. The result showed that the leading sectors (the bases) in Kabupaten Jembrana are agriculture, forestry, fisheries, transportation, and warehousing sectors. In addition, the information, communication, and other competitive sectors in Kabupaten Jembrana consist of agriculture, forestry, fisheries, transportation, and warehousing. These findings also show the influence of Jembrana's leading sector (the base) on the economic situation and have already been competitive. Finally, the most significant contributors to Jembrana's GDP value are the agriculture, forestry, and fisheries sectors.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: MADE YOGA KUMARA
creator: WIDHIANTHINI WIDHIANTHINI
creator: A.A.A. WULAN SAWITRI DJELANTIK
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 681
ending page: 690

Analisis Kelayakan Finansial Usaha Penyangraian Kopi (Studi Kasus di PT XXY, Bali)
type: item
description: Financial Feasibility Studies of a Coffee Roaster’s Business, PT XXY, Bali. The coffee roasting industry in Indonesia faces challenges in maximizing profits when transforming raw coffee beans into a suitable form for consumption. One such example is PT XXY in Bali, a coffee roasting business with plans to maximize its income through an investment in a roasting machine. Based on the reports and targets set by the business owner, the purchase of this roasting machine comes with several challenges, particularly when raw material prices increase and demand decreases. Therefore, the objective of this research is to calculate the financial feasibility of the business in acquiring the roasting machine and to analyze its sensitivity to changes in raw material prices and demand. The data in this study consist of quantitative analysis obtained from primary and secondary data sources. Financial reports and business targets were gathered through documentation and interviews with key informants, including the business owner, the head of the finance department, and the head of the marketing department. By calculating the financial feasibility criteria with an interest rate of 24%, the resulting NPV is Rp. 3.857.064.894,42, IRR is 237%, Net B/C is 1,16, and the Payback Period is 0.42 Year (5 Months) within a 5-year investment period. This suggests that the business is deemed feasible to pursue. When raw material prices increase and the demand decreases, the business is considered viable to operate with only each threshold has 20% and 10%. as per the scenario presented in the previous financial report.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: DARRYL DWIPUTRA
creator: IDA AYU LISTIA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 672
ending page: 680

Kontribusi Usahatani Kopi Arabika terhadap Pendapatan Rumah Tangga Petani (Studi Kasus pada Kelompok Tani Dharma Kriya Desa Belantih, Kecamatan Kintamani, Kabupaten Bangli)
type: item
description: Contribution Of Arabic Coffee Farming to Farmers' Household Income (Case Study of the Dharma Kriya Farmer Group, Belantih Village, Kintamani District, Bangli Regency). This research aims to analyze the income and contribution of Arabica coffee farming to farmer household income, along identifying the obstacles faced by farmers. The data analysis used in this research is contribution analysis and qualitative descriptive analysis. The type of data used is qualitative and quantitative. The research results show the average income of Arabica coffee farming is IDR 7,221,554/year/respondent with an average cultivated land area of 0.12 Ha. The average income of farmers from farming other than Arabica coffee which comes from oranges and chilies is IDR 41,664,966/year with an average area of cultivated land of 1.01 Ha. Non-farming income in the Dharma Kriya Farmer group an average of IDR 2,430,769/year. The contribution of Arabica coffee farming to the household income of farmers in the Dharma Kriya Farming Group is very low category, abaout 14.07%. Technical obstacles experienced by farmers include pests, diseases and climate. Meanwhile, non-technical obstacles experienced by farmers include the small scale of farming, limited financing and capital, unstable prices, and the use of technology and information which is still relatively low. Suggestions that need to be considered are that farmers in the Dharma Kriya Farming Group should plan the layout of Arabica coffee plants and orange trees well. Farmers also need to follow technological developments that are useful in developing Arabica coffee farming. Apart from that, there needs to be assistance from related agencies, especially agricultural extension workers in the area of the Dharma Kriya Farmer Group so that it remains sustainable.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI MADE WIDIANTARI
creator: I GUSTI AYU AGUNG LIES ANGGRENI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 662
ending page: 671

Analisis Kelayakan Finansial Usahatani Belimbing Madu (Studi Kasus Kelompok Tani Sekar Sari Subak Mambal, Desa Mambal, Kecamatan Abiansemal, Kabupaten Badung)
type: item
description: Feasibility Analysis of Honey Star Fruit Farming (Case Study of Sekar Sari Farmer Group, Subak Mambal, Mambal Village, Abiansemal District, Badung Regency). The development of horticultural commodities in Bali such as the example of organic honey star fruit plants in addition to supporting the government movement to preserve local fruit, can also help farmers to develop horticultural commodities especially star fruit plants which are not widely developed in Bali. This study aims to determine the amount of honey star fruit income and determine the financial feasibility of honey star fruit farming in Sekar Sari Farmer Group. The sampling technique in this study was conducted by survey method. The analysis technique used is the analysis of R/C ratio and B/C ratio. The result showed that the average amount of income received by each farmer in honey star fruit farming which was cultivated to expand cultivation amounted to Rp. 56.224.542,00,-. The result of R/C ratio analysis is 3,03 and B/C ratio analysis is 2,03, which stated that honey star fruit in Sekar Sari Farmer Group is still feasible to run. The break event point in the BEP analysis of acceptance is Rp. 638.121,28,-, BEP production volume of 58,01 kg per unit per tree, and the value of the price BEP of Rp. 9.627,01,-. Through this research, it is expected that the farmers in Sekar Sari Farmer Group can increase their business scale and have a cash flow record in order to anticipate the occurrence of business losses.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI WAYAN YANI APSARI
creator: I DEWA GEDE AGUNG
creator: KETUT RANTAU
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 651
ending page: 661

Strategi Peningkatan Kapasitas Penyuluh Pertanian dalam Penggunaan Cyber Extension di Kabupaten Tabanan
type: item
description: Strategy for Increasing the Capacity of Agricultural Extension Workers in the Use of Cyber Extensions in Tabanan Regency. This study aims to analyze internal and external factors, develop alternative strategies, and priority alternative strategies in increase the capacity of agricultural extension workers in the use of Cyber Extension in Tabanan Regency. To achieve these goal, this study uses qualitative data and quantitative data with primary and secondary data sources. Data obtained through the process of interviews and documentation. Data that has been obtained then get analyzed using SWOT analysis and QSPM analysis. The results of research show the position of Cyber Extension in the position matrix is in quadrant I where Cyber Extension can use the Strength and Opportunity strategy, that is extension workers can use technology to introduce Cyber Extension to the farmers. The study of SWOT analysis resulted four alternative strategies, namely: (a) Strengths-Opportunities Strategy (utilizing technology in introducing Cyber Extension and improving the quality of writing), (b) Weaknesses-Opportunities Strategy (add the number of post verifiers, managing the agendas for writing), (c) Strengths-Threads Strategy (appliying the inovations, writing training to improve the skills of extension worker), (d) Weaknesses-Threads Strategy (reviewing informations in Cyber Extension, maintain writing continuity).
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: WULYARY ENJELIKA PARDEDE
creator: I MADE SARJANA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 639
ending page: 650

Analisis dan Perancangan EOQ, Safety Stock, TIC Sistem Pengendalian Persediaan Bahan Baku Frozen Fruits pada Perusahaan Bali Food Industry
type: item
description: Analysis and Design of Inventory Control System for Frozen Fruits Raw Materials EOQ, Safety Stock, TIC at Bali Food Industry Company. Bali Food Industry is a company that produces fresh fruits into frozen fruit. Raw material inventory is a production factor that plays a very important role in the production process of a company, this is because raw materials support the smoothness and continuity of a production process in a company. This study aims to determine the economical ordering of raw materials (EOQ), Safety Stock, and total inventory costs at Bali Food Industry. In research that has been conducted at Bali Food Industry, it is known that the economical ordering of raw materials for frozen fruit raw materials in strawberries is 733,961 Kg. In mango, a total of 609,587Kg besides that in mixberry products with a total of 433,634 Kg. In the Safety stock analysis, it is known that the strawberry is 9.347,387 Kg. In mango fruit amounting to 6.166,726 Kg. The mixberry product is obtained at 2.739,885 Kg. In addition, the frozen Total Inventory Cost analysis obtained results on strawberry products amounting to Rp. 367.788.914 on frozen mango products amounting to Rp. 473.022.016 and on Mixberry obtained at Rp. 378.542.438. The system design in the form of templates with simple Microsoft Excel applications is made according to the needs of the company, namely producing EOQ, Safety Stock and Total Inventory Cost calculation templates, which can facilitate the company in determining the supply of raw materials for the smooth production process.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI KADEK AYU WINDY ASTARI
creator: NI LUH PRIMA KEMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 628
ending page: 638

Efektivitas Program Hortimart Kepri dalam Pemasaran Cabai di Kota Batam
type: item
description: Effectivity of the Hortimart Kepri Program in Chili Marketing in Batam City. Farmer’s dependence on middlemen prompted the Batam City Agriculture and Food Security Service to create a program called Hortimart Kepri which aims to be a partner for farmers so that they have their own marketing channels to secure prices both at the farmer level and at the consumer level. This research aims to determine the effectiveness of the Hortimart Kepri Program by using a marketing analysis approach to determine patterns, efficiency (marketing margin, farmer's share, profit and cost ratio), as well as marketing institutions and functions. The respondents in this research were 60 people including farmers, Hortimart Kepri, middlemen, wholesalers and retailers. The results showed that there are two marketing channel patterns, namely: (1) Farmers - Hortimart Kepri, (2) Farmers - Middlemen - Wholesalers - Retailers. The marketing margin for marketing channel pattern I is IDR. 4,200,-/kg, farmer's share percentage of 85%, and profit to cost ratio of 2.32. Marketing channel pattern II on the other hand has a marketing margin of Rp. 12,700/kg, the farmer's share percentage is 69.59%, and the profit to cost ratio is 1.60. Each institution in each marketing channel pattern carries out three marketing functions, namely the exchange function, physical function and facility function.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: YOEL MARTINUS HASUDUNGAN
creator: I MADE SUDARMA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 617
ending page: 627

Strategi Pengembangan Agrowisata Pondok Jukjukan di Desa Mangguh Kecamatan Kintamani Kabupaten Bangli
type: item
description: Agrotourism Development Strategy of Pondok Jukjukan in Mangguh Village, Kintamani District, Bangli Regency. Pondok Jukjukan Agrotourism is a tour of picking oranges directly from the tree with natural beauty and the air is so cool that the sensation of eating oranges is something different from before. Pondok Jukjukan agrotourism is located in Mangguh Village, Kintamani District, Bangli Regency. The purpose of this study is to determine internal and external factors, formulate alternative strategies, and formulate the most appropriate main strategy for developing Pondok Jukjukan Agrotourism. The analysis used in this research is internal and external factors, IFAS matrix, EFAS matrix, IE matrix, SWOT matrix, and QSPM matrix. The results of the study show that the internal factors that become strengths are beautiful scenery with cool air. Weakness factors are the lack of attractions in Pondok Jukjukan Agrotourism and the lack of land area in Pondok Jukjukan Agrotourism. While external factors that become opportunities are utilizing nature and culinary tourism to attract tourists and threat factors, namely the existence of agro-tourism areas that do not last long and the presence of high rainfall. The results of the SWOT matrix analysis show that there are eleven alternative strategies and superior strategies from the results of the QSPM matrix, namely collaborating with fellow agro-tourism actors. Suggestions for Pondok Jukjukan Agrotourism are implementing the priority strategies that have been set.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I GEDE YUDA SUWARSANA
creator: NI WAYAN SRI ASTITI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 604
ending page: 616

Motivasi Petani dalam Berusahatani Padi Varietas Ciherang di Subak Lanyah 1 Bajera, Kecamatan Selemadeg, Kabupaten Tabanan
type: item
description: Motivation of Farmers in Cultivating Ciherang Variety Rice in Subak Lanyah 1 Bajera, Selemadeg District, Tabanan Regency. The use of new superior varieties is one of the technologies that play an important role in increasing the quantity and quality of agricultural products, one of which is the Ciherang variety. Ciherang rice variety is an innovation that requires intrinsic and extrinsic motivation in adopting, taking action and implementing rice cultivation. This study aims to determine the intrinsic and extrinsic motivation of farmers in farming Ciherang rice varieties in Subak Lanyah 1 Bajera. Sampling of 63 people using a proportional random method. The analysis used in this study is descriptive qualitative using a Likert Scale. The results showed that the level of motivation of farmers in rice farming Ciherang variety was in the medium category with a score of 67.51% on intrinsic motivation while on extrinsic motivation was 64.88%. The more dominant motivation is intrinsic motivation even though these two motivations are in the moderate category. It is recommended that the head of subak Lanyah 1 Bajera coordinate with PPL in terms of controlling pests and diseases, traders are also advised to provide information on rice prices according to market prices so that farmers remain enthusiastic in farming Ciherang varieties of rice.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: LUH MADE YUNIA NILAWATI
creator: I KETUT SURYA DIARTA
creator: I GEDE SETIAWAN ADI PUTRA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 595
ending page: 603

Analisis Rantai Pasok Beras Lokal Medium UD Kerta Sari di Desa Getasan Kecamatan Petang Kabupaten Badung Provinsi Bali
type: item
description: Supply Chain Analysis of Medium Local Rice UD. Kerta Sari in Getasan Village, Petang District, Badung Regency, Bali Province. UD Kerta Sari is one of the institutions that carry out supply chain activities for rice commodities in Getasan Village, Petang District, Badung Regency. The goals of this research is to identify the mechanism of supply chain flow in the rice commodity which includes product flow, financial flow and information flow as well as the amount of margin, level of efficiency and farmer's share. The method used in this study is a qualitative and quantitative methods. Qualitative methods are used to describe supply chain mechanisms and quantitative methods are used to calculate margin values, efficiency levels and farmer's share. Respondents in this study used the snowball sampling technique. The research data was obtained through interviews, documentation and literature study. The results of this study indicate that there are seven types of rice supply chain flows, namely 1) Farmers – UD Kerta Sari – Consumers, 2) Farmers – Suppliers – UD Kerta Sari – Consumers, 3) Farmers – Suppliers – UD Kerta Sari – Retailers – Consumers, 4 ) Farmers – Suppliers – UD Kerta Sari – Wholesalers – Consumers, 5) Farmers – Suppliers – UD Kerta Sari – Wholesalers – Retailers – Consumers, 6) Farmers – Suppliers – UD Kerta Sari – Collectors – Wholesalers – Consumers, 7) Farmers – Suppliers – UD Kerta Sari – Collectors – Retailers – Consumers. The most efficient type of chainway is the first chainway, because the first type of chainway has the shortest chain. In the first type of chain path, a chain margin of IDR 5,700/kg and a chain efficiency of 6,29%. In the farmer's share analysis, the first chain path is the most efficient chain path with a farmer's share value of 49,10%. From the results of the study, it can be concluded that the most efficient supply chain flow from UD Kerta Sari is the first flow. It is suggested to farmers to sell their crops directly to the rice m…
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I GUSTI NGURAH YOGA SURYAWAN
creator: IDA AYU LISTIA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 582
ending page: 594

Analisis Kelayakan Usahatani Salak di Desa Macang Kecamatan Bebandem Kabupaten Karangasem
type: item
description: Feasibility Analysis of Salak Farming in Macang Village, Bebandem District, Karangasem Regency. This study aims to determine whether salak farming in Macang Village, Bebandem District, Karangasem Regency is feasible. The population in this study were all farmers registered in the Subak Abian Gangga Pawitra Giri Farmer Group. The sampling technique used purposive sampling with a total sample of 15 people. Financial feasibility in terms of four investment criteria, namely Net Present Value (NPV), Internal Rate of Return (IRR), Payback Period, Net Benefit and Cost Ratio (Net B/C Ratio), then carried out simultaneously with the data collection process carried out in the field, namely data reduction, data presentation and from the results of data analysis, then conclusions are drawn. The results showed that The results showed that the Net Present Value (NPV) calculation showed a positive value of Rp. 305.294.746 > 0, at an interest rate of 15%, the Internal Rate of Return (IRR) analysis shows an IRR of 19,80% greater than the required rate of return of 15%, Payback Period analysis shows that the payback period the investment capital needed in zalacca farming is the fastest for 3 years and 1 month, and the Probability Index is obtained at 4,754 greater than 1, which indicates that the benefits derived from planting salak are greater than the costs incurred, so that from the fourth analysis From the financial aspect, salak farming in Macang Village, Bebandem District, Karangasem Regency is feasible to develop. To overcome the problems faced by farmers, the Government of Karangasem Regency should routinely conduct agricultural counseling to farming actors so that there is an evaluation of the salak harvest and can add insight to farmers regarding the marketing of salak to make it more profitable for farmers.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI PUTU YOLA PARIYASIH
creator: I MADE SUDARMA
creator: I KETUT SUAMBA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 571
ending page: 58`1

Penerapan Corporate Social Responsibility (CSR) PT Toba Pulp Lestari Tbk dalam Program Pemberdayaan Kelompok Tani Hutan Berjuang, Kecamatan Sipahutar, Kabupaten Tapanuli Utara
type: item
description: Implementation of Corporate Social Responsibility (CSR) of PT Toba Pulp Lestari Tbk in the Empowerment Program of the Berjuang Forest Farmers Group, Sipahutar District, North Tapanuli Regency. This research was conducted to examine the implementation and benefits of the CSR program by PT Toba Pulp Lestari Tbk in the form of empowerment of the Berjuang forest farmer group (KTH). The research was conducted using descriptive analysis methods with quantitative and qualitative approaches. This research was conducted with interviews and documentation as well as questionnaires where the variables were measured using the Likert scale rule to determine the criteria for interpreting the scores obtained. The results showed that the KTH Berjuang empowerment program by PT. Toba Pulp Lestari Tbk has played a good role in its implementation. This is evidenced by the first planting period which has been completed in several stages, namely providing land capital in the Plant Life Block, providing capital assistance, counseling and training in intercropping corn cultivation. Through this program a good relationship is established between the company and KTH Berjuang. The benefits of the profit dimension are the short-term plan for the first planting period of corn cultivation with the intercropping method, the results of which are fully the rights of KTH Berjuang, from the people dimension, which is helping to increase the knowledge and skills of farming members of KTH Berjuang, and from the planetary dimension, namely working together in preserving the area. Forests in order to achieve the sustainability of natural resources for the common good. The advice given is that the empowerment program must be applied consistently and continuously in order to achieve the program’s objectives, namely the independence of KTH Berjuang.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: TINRO AGUSTIN S
creator: I DEWA PUTU OKA SUARDI
creator: NYOMAN PARINING
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 560
ending page: 570

Pengaruh Atribut dan Layanan dalam Membentuk Niat Berkunjung Kembali ke Agrowisata Subak Jatiluwih Tabanan
type: item
description: The Impact of Tourism Attributes and Services on Revisit Intention to Subak Jatiluwih Agrotourism, Tabanan. Agrotourism is a form of tourism that integrates the agricultural sector with the tourism industry, where agricultural areas not only function as production land, but also offer tourist attractions in the form of natural beauty and cultural values. One destination that develops this potential is Jatiluwih Subak Agrotourism, which is known as a world cultural heritage. This study aims to determine the effect of destination attributes and service quality on tourist return visit intention. The research was conducted with a quantitative approach using the SmartPLS-based Structural Equation Modeling (SEM) method. Data were collected through questionnaires of tourists visiting Subak Jatiluwih, using stratified sampling technique. The results showed that attributes and service quality had a significant effect on return visit intention. The findings provide important implications for managers to focus more on improving the quality of tourist information, accessibility, and the provision of cultural and nature-based tourism activities to encourage loyalty and sustainability of tourism in the area.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I KADEK WAHYU KERTHA DINATA
creator: I KETUT SURYA DIARTA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 546
ending page: 559

Pengaruh Pemasaran Media Sosial Instagram terhadap Keterlibatan Merek dan Dampaknya pada Niat Beli Produk Kalani Blooms Florist
type: item
description: The Influence of Instagram Social Media Marketing on Brand Engagement and Its Impact on Purchase Intention of Kalani Blooms Florist Products. This research was conducted at Kalani Blooms Florist in Bali. The purpose of this study is to determine the effectiveness level of social media marketing, brand engagement, and purchase intention, as well as to examine how social media marketing and brand engagement influence the purchase intention of Kalani Blooms Florist products in Bali. The type of data used in this research is quantitative data. The sampling technique applied was purposive sampling, with a total of 100 respondents who are Instagram followers of Kalani Blooms Florist and reside in Bali. The research instrument used to collect data was a questionnaire. The data were analyzed using the Structural Equation Model (SEM) method with the Smart-PLS program. The results of this study indicate that there is a significant influence of social media marketing on brand engagement, a significant influence of brand engagement on purchase intention, and a significant influence of social media marketing on purchase intention through brand engagement. Kalani Blooms Florist is advised to continue developing creative and interactive content strategies on Instagram to encourage consumer behavioral engagement and focus on optimizing conversion strategies from purchase intention into actual buying actions.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: YOLA SEPTARIYANI
creator: I DEWA PUTU OKA SUARDI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 533
ending page: 545

Pengaruh Permintaan, Barang Substitusi dan Ketersediaan Cabai Rawit terhadap Penjualan (Studi Kasus pada Pedagang di Pasar Tradisional Badung Kecamatan Denpasar Barat Kota Denpasar)
type: item
description: The Effect of Demand, Substitute Goods and Availability of Cayenne Pepper on Sales (Case Study on Traders in Badung Traditional Market, West Denpasar District, Denpasar City). Badung Traditional Market is located in West Denpasar District, Denpasar City. The largest Traditional Market in Bali is a place that is visited by many domestic and foreign tourists and has the largest number of traders in the city of Denpasar, one of which is cayenne pepper traders who are able to create diversity in the price of cayenne pepper in each trader with one another so that it affects the sale of cayenne pepper in Badung Traditional Market. This study aims to analyze the effect of demand, substitute goods and the availability of cayenne pepper in traders on the sale of cayenne pepper in Badung Traditional Market. This study uses primary data and secondary data. To achieve these objectives, the analytical method used in this study is multiple linear regression analysis with the IBM SPSS 26 program. The results showed that the results of the classical assumption test obtained were met and met the requirements of the linear regression model and it was known that the data for the demand variable obtained Thitung 3.478> 2.048 and the significance value was 0.002 <0.05, which means that it has an effect on the sale of cayenne pepper in Badung Traditional Market, while the substitute goods variable obtained Thitung -0, 958> 2.048 and its significance value is 0.346> 0.05 which means it has no effect on the sale of cayenne pepper in Badung Traditional Market and the variable availability of cayenne pepper in traders obtained Thitung 8.567> 2.048 and its significance value is 0.000<0.05 which means it has an effect on the sale of cayenne pepper in Badung Traditional Market. It is known that simultaneously the independent variables (demand, substitute goods and availability of cayenne pepper in traders) as a whole have a significant effect on the sale of cayenne pepper in Badung Traditional …
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: YASIKHA RONATIO SIANIPAR
creator: NI LUH PRIMA KEMALA DEWI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 518
ending page: 532

Strategi Pengembangan Agrowisata Oi Kampasi di Desa Sukadamai Kecamatan Manggelewa Kabupaten Dompu Nusa Tenggara Barat
type: item
description: Oi Kampasi Agrotourism Development Strategy In Sukadamai Village Manggelewa District Dompu Regency West Nusa Tenggara Province. Oi Kampasi Agrotourism is a natural open space agrotourism that combines nature tourism with agricultural tourism, providing an attraction in the form of fruit and vegetable picking tourism which is equipped with bathing tours. This agrotourism located in Sukadamai Village, Manggelewa District, Dompu Regency, West Nusa Tenggara Province. Oi Kampasi Agrotourism is classified as underdeveloped agrotourism. The purpose of this study was to identify internal and external factors that affect Oi Kampasi Agrotourism, and to design a strategy for developing Oi Kampasi Agrotourism. Collecting data in this study using Focus Group Discussion (FGD) and structured interviews. This study uses the SWOT analysis method. The results of this study indicate that the IE matrix analysis falls into cell V, where Oi Kampasi Agrotourism can apply a Growth Strategy with product development and market penetration. The alternative strategies resulting from the SWOT analysis are SO strategy (promoting, cooperating, and creating superior commodities), ST strategy (forming an agreement with wild buffalo owners and compiling regulations to be applied), WO strategy (diversifying plant species, seeking private investors for investment, and establishing cooperative relationships), and WT strategies (conducting agricultural extension, reforestation, and establishing security officers).
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: I KADEK WIRA ADINATA
creator: I MADE SARJANA
creator: I GEDE SETIAWAN ADI PUTRA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 506
ending page: 517

Analisis Kinerja Keuangan BPR di Kabupaten Gianyar Sebelum dan Pada Saat Era New Normal
type: item
description: Financial Performance Analysis of Rural Bank in Gianyar Regency Before and During the New Normal Era. The COVID-19 pandemic has become a new chapter in human global civilization called the new normal era. The impact felt in this new normal era is very large, one of which has an impact on the financial performance of Rural Banks (BPR). This study aims to analyze the financial performance of BPR in Gianyar Regency before and during the new normal era using the CAMEL method which includes indicators of Minimum Capital Adequacy Ratio (KPMM), Earning Assets Quality (KAP), Allowance for Earning Assets Losses (PPAP), Management, Return on Assets (ROA), Operating Expenses to Operating Income (BOPO), Cash Ratio (CR), and Loan to Deposit Ratio. The results of this study indicate that there are significant differences in the values of CAR, ROA, BOPO, and CR BPR in Gianyar Regency before and during the new normal era. Meanwhile, there is no significant difference between the values of KAP, PPAP, Management, and LDR BPR in Gianyar Regency before and during the new normal era.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI LUH MADE WIDYA JAYANTI
creator: I WAYAN BUDIASA
creator: I NYOMAN GEDE USTRIYANA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 494
ending page: 505

Peran Penyuluh Pertanian Lapangan dalam Pengembangan Subak Selat sebagai Wahana Belajar Petani di Kecamatan Selat Kabupaten Karangasem
type: item
description: Extension Worker in the Development of Subak Selat as a Farmers Learning Forum in Selat District, Karangasem Regency. Extension worker are people who are in charge of being a liaison between the government and farmers and with researchers who aim to convey all information to improve farmers' abilities in terms of education, skills and insight so they can make the right decisions. The purpose of this research is to find out the role of Extension worker as communicators, mentors, facilitators in the development of Subak Straits as a vehicle for learning for farmers in Selat District, Karangasem Regency. The sample in this study was 40 people, the data collection method used a survey method, while the data analysis in this study used descriptive qualitative analysis. The results of this study indicate that the role of Extension worker as a communicator, mentor, facilitator in the development of Subak Selat, Selat District, Karangasem Regency is classified as good, the role of Extension worker in developing Subak Selat as a medium for exchanging information, increasing production, media innovation is classified as good, because the information conveyed to farmers is very actual, easy, quality, and has been able to become a medium for spreading innovation so that increased production is achieved.
subject: Articles
  topic: section
creator: I KOMANG WENTEN SUASTIKA
creator: I DEWA PUTU OKA SUARDI
creator: I GEDE SETIAWAN ADI PUTRA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 481
ending page: 493

Analisis Kelayakan Pengembangan Bisnis pada Usaha Brownies yang Terbuat Dari Biji Kakao (Studi Kasus pada Usaha “Orlenalycious” Denpasar Bali)
type: item
description: Feasibilty Analysis of Business Development of A Cocoa Bean Brownies Business (Case Study of The “Orlenalycious” Business, Denpasar, Bali). This study aims to analyze the feasibility of developing a cocoa-based brownie business in Denpasar City, using a case study of the "Orlenalycious" business in Denpasar, Bali. The research methods used included analysis of marketing and market aspects, human resources, organizational management and technology, and financial aspects to assess the business's overall prospects. The results indicate that market demand for cocoa-based brownies is quite high, supported by the trend of consuming healthy and local foods. Financial analysis indicates that this business has good business feasibility, as evidenced by the R/C Ratio and Break Event Point (BEP) indicators, which meet the feasibility criteria for such a business. From a management and operational perspective, "Orlenalycious" has an efficient organizational structure and production processes, as well as a marketing strategy that is adaptive to market developments in Denpasar City.Therefore, developing a cocoa-based brownie business in this business is deemed feasible and can contribute positively to the local economy and empower cocoa commodities in Bali.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: MADE WULAN LAKSMI DEWI
creator: I KETUT SUAMBA
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 470
ending page: 480

Kontribusi Perempuan Buruh Tani Cabai dalam Meningkatkan Pendapatan Rumah Tangga (Studi Kasus: di Kecamatan Sidemen, Kabupaten Karangasem)
type: item
description: Contribution of Female Chili Farmers in Increasing Household Income (Case Study in Sidemen district, Karangasem Regency. The study aims to analyze the contribution of female chili farm workers to household income and to analyze the factors that influence the size of the income of female chili farm workers. The primary data used was obtained through interviews and observations conducted to women chili farm workers sidemen subdistrict, Karangasem regency as many as 30 people. Secondary data is obtained from journals, previous research and internet data. The data analysis techniques used in this research are qualitative and quantitative analysis techniques with multiple linear regression analysis. The dependent variable (Y) is the contribution of female chili farm workers and the independent variable (X) is the husband's income, the number of household dependents and work experience. The results showed that the contribution of women chili farm workers in increasing household income in Sidemen Subdistrict was 45.36%. The total household income of women farm workers for six months is Rp. 786,210,000 or Rp 4,367,833 per month with an average number of household members as many as three people so that the household income of women farm workers exceeds the monthly income of Karangasem Regency by Rp.1,445,944, therefore the condition of women farm laborers in Sidemen District is included in the category of sufficiency. The results of the analysis explained that the income factor of the husband has a negative and significant influence on the contribution of women's income chili farm workers, the number of household dependents has a positive and significant influence on the contribution of women as farm workers, while the experience of working has no real effect on the contribution of women chili farm workers.
subject: Articles
  topic: section
subject: Array
  topic: keywords
subject: Array
  topic: keywords
subject: Array
  topic: keywords
creator: NI WAYAN AYU LESTARI
creator: NI WAYAN PUTU ARTINI
creator: WIDHIANTHINI WIDHIANTHINI
rights: Copyright (c) 2025
date: 2025-12-31
publication date: 2025-12-31
starting page: 455
ending page: 469